Alexander schuessler (65 risultati)

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7. Aufl. 192 S 19,2x12,4cm, Taschenbuch, leichte Gebrauchsspuren.

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Condizione: New.

Condizione: New.

Condizione: New.

Condizione: New.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

paperback. Editions Payot Genos . in-8. 254 pages. Editions Payot Genos . in-8. 254 pages. Nb de volume : 1. Bon exemplaire, traces légères en couverture . Conceptions hégélienne et posthégélienne de l'histoire.

Paperback. Condizione: New. Alexander Schuessler has done what many deemed impossible: he has wedded rational choice theory and the concerns of social theory and anthropology to explain why people vote. The "paradox of participation"--why individuals cast ballots when they have virtually no effect on electoral outcomes--has long puzzled social scientists. And it has particularly troubled rational choice theorists, who like to describe political activity in terms of incentives. Schuessler's ingenious solution is a "logic of expressive choice." He argues in incentive-based (or "economic") terms that individuals vote not because of how they believe their vote matters in the final tally but rather to express their preferences, allegiances, and thus themselves. Through a comparative history of marketing and campaigning, Schuessler generates a "jukebox model" of participation and shows that expressive choice has become a target for those eliciting mass participation and public support. Political advisers, for example, have learned to target voters' desire to express--to themselves and to others--who they are.Candidates, using tactics such as claiming popularity, invoking lifestyle, using ambiguous campaign themes, and shielding supporters from one another can get out their vote even when it is clear that an election is already lost or won. This important work, the first of its kind, will appeal to anyone seeking to decipher voter choice and turnout, social movements, political identification, collective action, and consumer behavior, including scholars, graduate students, and upper-level undergraduates in political science, economics, sociology, anthropology, and marketing. It will contribute greatly to our understanding and prediction of democratic participation patterns and their consequences.…

Condizione: New. Offering a comparative history of marketing and campaigning, this book generates a "jukebox model" of participation and shows that expressive choice has become a target for those eliciting mass participation and public support. Num Pages: 194 pages, 17 line illus. BIC Classification: JHMC; JPA; JPHF. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 17. Weight in Grams: 314. . 2000. Paperback. . . . .…

Condizione: New. In English.

Condizione: New.

Condizione: New. In English.

Condizione: New. Offering a comparative history of marketing and campaigning, this book generates a "jukebox model" of participation and shows that expressive choice has become a target for those eliciting mass participation and public support. Num Pages: 194 pages, 17 line illus. BIC Classification: JHMC; JPA; JPHF. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 17. Weight in Grams: 314. . 2000. Paperback. . . . . Books ship from the US and Ireland.…

Condizione: As New. Unread book in perfect condition.

Condizione: New. In English.

paperback. Condizione: New. In shrink wrap. Looks like an interesting title.

Paperback. Condizione: Brand New. 177 pages. 9.25x6.25x0.50 inches. In Stock.

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Penispumpen Warum nicht Der junge Texter Fritz ist klamm und nimmt jeden Job, den er kriegen kann. Auch einen wie die Penispumpenkampagne. Mit seinem Vater als Model. (Un-) angenehmer Nebeneffekt: Seine Kundin, die hübsche Trixi Stroh, hat es auf Fritz abgesehen. Anne aber auch. Sie rettet Fritz vor dem finanziellen Ruin und verschafft ihm einen Job bei einer Frankfurter Werbeagentur. Dort erfindet Fritz den blauen Gorilla, mit dem sein chinesischer Kunde Kindern Kreditkarten andrehen will. Glück im Job, Stress in der Liebe: Seine Eskapaden mit Trixi machen Anne furchtbar eifersüchtig. Als Spezialist für große Werbegesten macht Fritz Anne deshalb einen Heiratsantrag. Natürlich nur pro forma, quasi zur Deeskalation. Leider nimmt Anne den Antrag an. Der Ausflug zum Junggesellenabschied endet im Desaster und Fritz in der Gefängniszelle. Über die Hochzeit wollen wir gar nicht erst reden. Und seine beiden geschwätzigen Gehirnhälften machen alles nur noch schlimmer. Deftig, schamlos, schräg: eine turbulente Achterbahnfahrt durch die Welt der Werbung und das Gefühlsleben eines jungen Texters.…

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Warum nicht Der junge Texter Fritz ist klamm und nimmt jeden Job, den er kriegen kann. Auch einen wie die Penispumpenkampagne. Mit seinem Vater als Model. (Un-) angenehmer Nebeneffekt: Seine Kundin, die hübsche Trixi Stroh, hat es auf Fritz abgesehen. Anne aber auch. Sie rettet Fritz vor dem finanziellen Ruin und verschafft ihm einen Job bei einer Frankfurter Werbeagentur. Dort erfindet Fritz den blauen Gorilla, mit dem sein chinesischer Kunde Kindern Kreditkarten andrehen will. Glück im Job, Stress in der Liebe: Seine Eskapaden mit Trixi machen Anne furchtbar eifersüchtig. Als Spezialist für große Werbegesten macht Fritz Anne deshalb einen Heiratsantrag. Natürlich nur pro forma, quasi zur Deeskalation. Leider nimmt Anne den Antrag an. Der Ausflug zum Junggesellenabschied endet im Desaster und Fritz in der Gefängniszelle. Über die Hochzeit wollen wir gar nicht erst reden. Und seine beiden geschwätzigen Gehirnhälften machen alles nur noch schlimmer.Deftig, schamlos, schräg: eine turbulente Achterbahnfahrt durch die Welt der Werbung und das Gefühlsleben eines jungen Texters.…

Paperback. Condizione: New. Alexander Schuessler has done what many deemed impossible: he has wedded rational choice theory and the concerns of social theory and anthropology to explain why people vote. The "paradox of participation"--why individuals cast ballots when they have virtually no effect on electoral outcomes--has long puzzled social scientists. And it has particularly troubled rational choice theorists, who like to describe political activity in terms of incentives. Schuessler's ingenious solution is a "logic of expressive choice." He argues in incentive-based (or "economic") terms that individuals vote not because of how they believe their vote matters in the final tally but rather to express their preferences, allegiances, and thus themselves. Through a comparative history of marketing and campaigning, Schuessler generates a "jukebox model" of participation and shows that expressive choice has become a target for those eliciting mass participation and public support. Political advisers, for example, have learned to target voters' desire to express--to themselves and to others--who they are.Candidates, using tactics such as claiming popularity, invoking lifestyle, using ambiguous campaign themes, and shielding supporters from one another can get out their vote even when it is clear that an election is already lost or won. This important work, the first of its kind, will appeal to anyone seeking to decipher voter choice and turnout, social movements, political identification, collective action, and consumer behavior, including scholars, graduate students, and upper-level undergraduates in political science, economics, sociology, anthropology, and marketing. It will contribute greatly to our understanding and prediction of democratic participation patterns and their consequences.…

19,5 cm x 12,5 cm, O.Broschur. 9. Auflage. 192 Seiten. Leicht angestaubt. HIX-3 346828120X Sprache: Deutsch Gewicht in Gramm: 300.

Hardcover. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.