Arthur allen winters (7 risultati)

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Hardcover. Condizione: Near Fine. Condizione sovraccoperta: Near Fine. First edition. Near fine in near fine dust jacket. A nice copy, almost new.

159, (1) S. Orig.-Pappband mit ill. Orig.-Umschlag. - Umschlag am Rücken etwas verfärbt. Ansonsten gut erhaltenes Exemplar. Innen sauber.

No Binding. Condizione: NF. A lot of 16 NF 8 1/2" x 11" color reproduction photos on heavy card stock. These came from the estate of a teacher who created them and all he had was one set. There is a title card then an additional fifteen scene cards with reset credits for the movie underneath them. This is a unique set in collectible condition. Size: 8" x 11". Photographic Image. …

1st edition hardback with dust jacket Very nice copy quarto 158pp., colour plates, Interpreting the Strategic Thinking Behind the Advertising and Communications of Fashion Producers and Retailers.

Condizione: Sehr gut. 150 S. Umschlag leicht berieben, sonst gutes Exemplar. - What Works in Fashion Advertising takes a provocative and critical look into what the message is communicating. Advertising that works has creative strategies and tactical executions driven by marketing objectives to build brands, sell products, and increase customer loyalty. Fashion ads and campaigns are presented in merchandise categories and selected for what can be learned from an examination of their marketing objectives, creative strategies, and tactical executions. To survive in today's highly competitive marketplace, producers and retailers must gather and share information to better understand all aspects of consumer behavior. Even fashion products with broad-based appeal must have separate strategies for each consumer segment. Advertisers need to know what works (and what doesn't work) to connect with the "values, attitudes, and lifestyles" that influence why, when, and where people buy. The What Works Checklist has been devised by the editors to evaluate what works now in fashion advertising. Up to now, fashion advertising made the marketing objective fit the creative strategy-now the strategy must fit the objective. This is "being on strategy." ISBN 9780934590860 Sprache: Deutsch Gewicht in Gramm: 1550 Mit zahlr. farb. Abb. Gebundene Ausgabe mit Schutzumschlag.…