paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
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Da: Basi6 International, Irving, TX, U.S.A.
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Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2022
ISBN 10: 1032137533 ISBN 13: 9781032137537
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 101,55
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Aggiungi al carrelloPaperback. Condizione: New. Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level. The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance. New to this edition are sections on pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence in sport marketing, and social entrepreneurship. This is also one of the first books to consider the challenges of sports marketing in a post-COVID world. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world. This is an essential textbook for courses on sport marketing, and invaluable recommended reading for any general course on sport business, sport management, sport development, or marketing. Ancillary resources include a test bank, PowerPoint slides, and a master course syllabus.
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Aggiungi al carrelloPaperback. Condizione: New.
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Aggiungi al carrelloPaperback. Condizione: Brand New. 4th edition. 336 pages. 9.69x6.88x0.71 inches. In Stock.
EUR 83,77
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Aggiungi al carrelloCondizione: New. Eric C. Schwarz has been an academic and practitioner in sport business management for over 20 years. He is Chair of the Postgraduate Courses in Sport Business and Integrity and Senior Lecturer in Sport Management at Victoria University, Australia.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2022
ISBN 10: 1032137533 ISBN 13: 9781032137537
Da: Rarewaves.com UK, London, Regno Unito
EUR 95,58
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Aggiungi al carrelloPaperback. Condizione: New. Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level. The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance. New to this edition are sections on pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence in sport marketing, and social entrepreneurship. This is also one of the first books to consider the challenges of sports marketing in a post-COVID world. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world. This is an essential textbook for courses on sport marketing, and invaluable recommended reading for any general course on sport business, sport management, sport development, or marketing. Ancillary resources include a test bank, PowerPoint slides, and a master course syllabus.
EUR 188,03
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EUR 216,51
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EUR 276,51
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Aggiungi al carrelloHardcover. Condizione: Brand New. 4th edition. 336 pages. 9.69x6.88x0.75 inches. In Stock.
Da: Revaluation Books, Exeter, Regno Unito
EUR 91,69
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Aggiungi al carrelloPaperback. Condizione: Brand New. 4th edition. 336 pages. 9.69x6.88x0.71 inches. In Stock. This item is printed on demand.
Da: moluna, Greven, Germania
EUR 162,64
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Aggiungi al carrelloGebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Eric C. Schwarz has been an academic and practitioner in sport business management for over 20 years. He is Chair of the Postgraduate Courses in Sport Business and Integrity and Senior Lecturer in Sport Management at Victoria University, Australia.