Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
EUR 13,53
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Morales III, Roman; Harms, Greg; Braun, Keith (illustratore).
Da: California Books, Miami, FL, U.S.A.
EUR 13,53
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Morales III, Roman; Harms, Greg (illustratore).
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 13,44
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Morales III, Roman; Harms, Greg; Braun, Keith (illustratore). In.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 13,44
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Morales III, Roman; Harms, Greg (illustratore). In.
Lingua: Inglese
Editore: Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 33,07
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 35,64
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Columbia University Press, US, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 38,55
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit-stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.This indispensable book reveals what makes brand stories "shareworthy" and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive-and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.
Lingua: Inglese
Editore: Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 33,04
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2024. hardcover. . . . . .
Lingua: Inglese
Editore: Goose Lane Editions and The Hamilton Art Gallery, Fredericton, New Brunswick and Hamilton, Ontario, 2016
ISBN 10: 0864929633 ISBN 13: 9780864929631
Da: WF Sandercombe, Burlington, ON, Canada
Prima edizione
EUR 40,55
Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Near Fine. Condizione sovraccoperta: Near Fine. Ken Danby; (illustratore). First Edition. 196 pp. Pictorial boards matching the dustjacket; black endpapers; headband; profusely illustrated by Ken Danby. Lightly rubbed on the corners of the dustjacket; no interior markings. The Contents are: Foreword by Shelley Falconer; Realism and the Real - a dialogue with Mario Amaya and Patrick Hutchings, presented by Ihor Holubizky; Ken Danby on the Artist's Life; The Serigraphs by Greg McKee; The Graphic Work - a conversation between Ken Danby and Andrew J. Oko; Ken Danby on Printmaking; Select Chronology by Christine Braun; and List of Works; followed by an index. Size: 4to. Book.
Lingua: Inglese
Editore: Columbia University Press, US, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: Rarewaves USA, OSWEGO, IL, U.S.A.
EUR 50,22
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit-stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.This indispensable book reveals what makes brand stories "shareworthy" and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive-and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.
Lingua: Inglese
Editore: Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: Kennys Bookstore, Olney, MD, U.S.A.
EUR 42,16
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2024. hardcover. . . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: Majestic Books, Hounslow, Regno Unito
EUR 44,25
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 35,18
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 36,37
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: McGraw-Hill Ryerson School, 2001
ISBN 10: 0070896070 ISBN 13: 9780070896079
Da: Textbook Pro, North Vancouver, BC, Canada
Prima edizione
EUR 31,84
Quantità: 1 disponibili
Aggiungi al carrelloNo Binding. Condizione: Very Good. 1st Edition. Plastic CD case may be cracked, but CD itself is fine. Shows some minor wear but still in very good condition with many years of productive life remaining. May have a school stamp or bar-code. Ships same or next business day via USPS Media Mail or Canada Post Expedited.
Da: Revaluation Books, Exeter, Regno Unito
EUR 20,74
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 352 pages. German language. 4.92x0.97x7.36 inches. In Stock.
Lingua: Inglese
Editore: Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New.
EUR 14,92
Quantità: Più di 20 disponibili
Aggiungi al carrelloPAP. Condizione: New. Morales III, Roman; Harms, Greg (illustratore). New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
EUR 14,97
Quantità: Più di 20 disponibili
Aggiungi al carrelloPAP. Condizione: New. Morales III, Roman; Harms, Greg; Braun, Keith (illustratore). New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
EUR 19,60
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Morales III, Roman; Harms, Greg (illustratore).
EUR 19,60
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Morales III, Roman; Harms, Greg; Braun, Keith (illustratore).
Lingua: Inglese
Editore: Columbia Business School Pub, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: Revaluation Books, Exeter, Regno Unito
EUR 59,22
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 264 pages. 9.25x6.13x9.75 inches. In Stock.
EUR 13,00
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Morales III, Roman; Harms, Greg (illustratore). Neuware.
EUR 13,00
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Morales III, Roman; Harms, Greg; Braun, Keith (illustratore). Neuware.
EUR 14,96
Quantità: Più di 20 disponibili
Aggiungi al carrelloPAP. Condizione: New. Morales III, Roman; Harms, Greg (illustratore). New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
EUR 14,96
Quantità: Più di 20 disponibili
Aggiungi al carrelloPAP. Condizione: New. Morales III, Roman; Harms, Greg; Braun, Keith (illustratore). New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Lingua: Inglese
Editore: Columbia University Press, US, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.
EUR 52,14
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit-stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.This indispensable book reveals what makes brand stories "shareworthy" and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive-and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.
Lingua: Inglese
Editore: Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: moluna, Greven, Germania
EUR 47,23
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Über den AutorRobin Landa and Greg BraunInhaltsverzeichnisForeword by David Lubars, chairman & chief creative officer, BBDOAcknowledgmentsIntroduction1. Why Should a Brand Tell a Story?Int.
Lingua: Inglese
Editore: Columbia University Press, US, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: Rarewaves.com UK, London, Regno Unito
EUR 36,38
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit-stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.This indispensable book reveals what makes brand stories "shareworthy" and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive-and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.