Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 13,06
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Morales III, Roman; Harms, Greg; Braun, Keith (illustratore). In.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 13,06
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Morales III, Roman; Harms, Greg (illustratore). In.
Lingua: Inglese
Editore: Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 31,93
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Rarewaves.com USA, London, LONDO, Regno Unito
Prima edizione
EUR 20,36
Quantità: 11 disponibili
Aggiungi al carrelloPaperback. Condizione: New. 1.
Lingua: Inglese
Editore: Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 33,71
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Columbia University Press, US, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 37,83
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit-stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.This indispensable book reveals what makes brand stories "shareworthy" and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive-and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.
Lingua: Inglese
Editore: Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 33,04
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2024. hardcover. . . . . .
Lingua: Inglese
Editore: Columbia University Press, US, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: Rarewaves USA, OSWEGO, IL, U.S.A.
EUR 49,33
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit-stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.This indispensable book reveals what makes brand stories "shareworthy" and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive-and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.
Lingua: Inglese
Editore: Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: Kennys Bookstore, Olney, MD, U.S.A.
EUR 41,40
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2024. hardcover. . . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: Majestic Books, Hounslow, Regno Unito
EUR 43,46
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 34,36
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 34,41
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Revaluation Books, Exeter, Regno Unito
EUR 18,56
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 352 pages. German language. 4.92x0.97x7.36 inches. In Stock.
Lingua: Inglese
Editore: McGraw-Hill Ryerson School, 2001
ISBN 10: 0070896070 ISBN 13: 9780070896079
Da: Textbook Pro, North Vancouver, BC, Canada
Prima edizione
EUR 32,19
Quantità: 1 disponibili
Aggiungi al carrelloNo Binding. Condizione: Very Good. 1st Edition. Plastic CD case may be cracked, but CD itself is fine. Shows some minor wear but still in very good condition with many years of productive life remaining. May have a school stamp or bar-code. Ships same or next business day via USPS Media Mail or Canada Post Expedited.
Lingua: Inglese
Editore: Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New.
EUR 14,94
Quantità: Più di 20 disponibili
Aggiungi al carrelloPAP. Condizione: New. Morales III, Roman; Harms, Greg (illustratore). New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
EUR 14,99
Quantità: Più di 20 disponibili
Aggiungi al carrelloPAP. Condizione: New. Morales III, Roman; Harms, Greg; Braun, Keith (illustratore). New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
EUR 19,45
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Morales III, Roman; Harms, Greg (illustratore).
EUR 19,45
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Morales III, Roman; Harms, Greg; Braun, Keith (illustratore).
Lingua: Inglese
Editore: Columbia Business School Pub, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: Revaluation Books, Exeter, Regno Unito
EUR 57,43
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 264 pages. 9.25x6.13x9.75 inches. In Stock.
EUR 13,78
Quantità: Più di 20 disponibili
Aggiungi al carrelloPAP. Condizione: New. Morales III, Roman; Harms, Greg; Braun, Keith (illustratore). New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
EUR 13,78
Quantità: Più di 20 disponibili
Aggiungi al carrelloPAP. Condizione: New. Morales III, Roman; Harms, Greg (illustratore). New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Lingua: Inglese
Editore: Columbia University Press, US, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.
EUR 50,96
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit-stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.This indispensable book reveals what makes brand stories "shareworthy" and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive-and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.
Lingua: Inglese
Editore: Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: moluna, Greven, Germania
EUR 46,80
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Über den AutorRobin Landa and Greg BraunInhaltsverzeichnisForeword by David Lubars, chairman & chief creative officer, BBDOAcknowledgmentsIntroduction1. Why Should a Brand Tell a Story?Int.
Lingua: Inglese
Editore: Columbia University Press, US, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: Rarewaves.com UK, London, Regno Unito
EUR 34,42
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit-stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.This indispensable book reveals what makes brand stories "shareworthy" and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive-and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.
Da: Rarewaves.com UK, London, Regno Unito
Prima edizione
EUR 17,58
Quantità: 11 disponibili
Aggiungi al carrelloPaperback. Condizione: New. 1.
Lingua: Inglese
Editore: Columbia Business School Pub, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Da: Revaluation Books, Exeter, Regno Unito
EUR 39,01
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 264 pages. 9.25x6.13x9.75 inches. In Stock. This item is printed on demand.