Lingua: Italiano
Editore: Biblioteca delle Soluzioni, 2025
ISBN 10: 8832016273 ISBN 13: 9788832016277
Da: libreriauniversitaria.it, Occhiobello, RO, Italia
EUR 9,00
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: NEW.
Da: Tall Stories BA, Stoneyford, Irlanda
Prima edizione
EUR 35,72
Quantità: 1 disponibili
Aggiungi al carrelloSoft cover. Condizione: Very Good. 1st Edition. as new unused.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 46,98
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 49,35
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.Managing Luxury Brands offers comprehensive coverage of key and cutting-edge topics in luxury brand management. Examining the socio-cultural contexts of luxury and the ways in which prestige brands create meaning, it presents a framework for understanding, analysing and developing a modern luxury brand. Unlike many other texts, it also explores the environmental and social impact of luxury, sustainable luxury and the opportunities of new technological innovations including the metaverse, artificial intelligence and non-fungible tokens (NFTs).With case studies and examples from a range of brands including Ferrari, Balenciaga and Shang Xia, Managing Luxury Brands brings together insights from leading academics in the field from across the globe who draw on extensive consulting and industry experience. Supported by a range of features which include learning objectives, discussion questions and chapter summaries, accompanying online resources consist of lecture slides for each chapter. This textbook is an invaluable resource for any student studying luxury brand management.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 47,71
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: California Books, Miami, FL, U.S.A.
EUR 50,13
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 51,38
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.Managing Luxury Brands offers comprehensive coverage of key and cutting-edge topics in luxury brand management. Examining the socio-cultural contexts of luxury and the ways in which prestige brands create meaning, it presents a framework for understanding, analysing and developing a modern luxury brand. Unlike many other texts, it also explores the environmental and social impact of luxury, sustainable luxury and the opportunities of new technological innovations including the metaverse, artificial intelligence and non-fungible tokens (NFTs).With case studies and examples from a range of brands including Ferrari, Balenciaga and Shang Xia, Managing Luxury Brands brings together insights from leading academics in the field from across the globe who draw on extensive consulting and industry experience. Supported by a range of features which include learning objectives, discussion questions and chapter summaries, accompanying online resources consist of lecture slides for each chapter. This textbook is an invaluable resource for any student studying luxury brand management.
EUR 45,62
Quantità: 15 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Da: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 46,39
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: new.
EUR 56,07
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Brit Books, Milton Keynes, Regno Unito
EUR 39,54
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
EUR 56,43
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Paperback. Condizione: new. Paperback. Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present. Managing Luxury Brands offers comprehensive coverage of key and cutting-edge topics in luxury brand management. Examining the socio-cultural contexts of luxury and the ways in which prestige brands create meaning, it presents a framework for understanding, analysing and developing a modern luxury brand. Unlike many other texts, it also explores the environmental and social impact of luxury, sustainable luxury and the opportunities of new technological innovations including the metaverse, artificial intelligence and non-fungible tokens (NFTs). With case studies and examples from a range of brands including Ferrari, Balenciaga and Shang Xia, Managing Luxury Brands brings together insights from leading academics in the field from across the globe who draw on extensive consulting and industry experience. Supported by a range of features which include learning objectives, discussion questions and chapter summaries, accompanying online resources consist of lecture slides for each chapter. This textbook is an invaluable resource for any student studying luxury brand management. Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
EUR 55,93
Quantità: 3 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Da: Libro Co. Italia Srl, San Casciano Val di Pesa, FI, Italia
EUR 38,00
Quantità: 2 disponibili
Aggiungi al carrelloBrossura. Condizione: new. A cura di De Ceglia F. P.Roma, 2024; br., pp. 320, cm 16,5x24.(Viella Historical Research. 26). Libro.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 45,03
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2023
ISBN 10: 0367859300 ISBN 13: 9780367859305
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 65,02
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: New. This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability.Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice.With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.
Da: Majestic Books, Hounslow, Regno Unito
EUR 57,57
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 52,39
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2023. Paperback. . . . . .
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 50,60
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Da: Majestic Books, Hounslow, Regno Unito
EUR 59,45
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 49,46
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Chiron Media, Wallingford, Regno Unito
EUR 49,12
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2023
ISBN 10: 0367859300 ISBN 13: 9780367859305
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condizione: new. Paperback. This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability.Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice.With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy. This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 54,38
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2023
ISBN 10: 0367859300 ISBN 13: 9780367859305
Da: Rarewaves USA, OSWEGO, IL, U.S.A.
Paperback. Condizione: New. This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability.Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice.With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.
EUR 51,79
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Paperback or Softback. Condizione: New. Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies. Book.
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New.