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  • Libri (40)

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  • Lingua: Inglese

    Editore: McGraw-Hill Education / Europe, Middle East & Africa 01/03/2016, 2016

    0077174143 / 9780077174149

    Serie: Libro 5 di 6 - UK Higher Education Business Marketing

    • Brossura

    Da: AwesomeBooks, Wallingford, Regno UnitoAwesomeBooks

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Usato - Molto buono

    EUR 3,42

    EUR 4,86 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 2 disponibili

    Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

  • Lingua: Inglese

    Editore: McGraw-Hill Education / Europe, Middle East & Africa 01/12/2012, 2012

    0077140001 / 9780077140007

    • Brossura

    Da: AwesomeBooks, Wallingford, Regno UnitoAwesomeBooks

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Usato - Molto buono

    EUR 3,42

    EUR 4,86 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 2 disponibili

    Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

  • Lingua: Inglese

    Editore: McGraw-Hill Education, 2016

    0077174143 / 9780077174149

    Serie: Libro 5 di 6 - UK Higher Education Business Marketing

    • Brossura

    Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books

    Venditore con 5 stelle
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    Condizione: Usato - Buono

    EUR 11,46

     Spedizione gratuita 
    Spedito in U.S.A.

    Quantità: 1 disponibile

    Condizione: Good. UK ed. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Lingua: Inglese

    Editore: McGraw-Hill Education / Europe, Middle East & Africa 01/12/2012, 2012

    0077140001 / 9780077140007

    • Brossura

    Da: Bahamut Media, Reading, Regno UnitoBahamut Media

    Venditore con 4 stelle
    Contatta il venditore

    Condizione: Usato - Molto buono

    EUR 4,00

    EUR 8,23 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 2 disponibili

    Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

  • Lingua: Inglese

    Editore: McGraw-Hill Education, 2012

    0077140001 / 9780077140007

    • Brossura

    Da: Better World Books Ltd, Dunfermline, Regno UnitoBetter World Books Ltd

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Usato - Buono

    EUR 6,72

    EUR 5,89 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 1 disponibile

    Condizione: Good. 7th. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Lingua: Inglese

    Editore: McGraw-Hill Education, 2016

    0077174143 / 9780077174149

    Serie: Libro 5 di 6 - UK Higher Education Business Marketing

    • Brossura

    Da: Better World Books Ltd, Dunfermline, Regno UnitoBetter World Books Ltd

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Usato - Molto buono

    EUR 6,72

    EUR 5,89 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 2 disponibili

    Condizione: Very Good. UK ed. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

  • Lingua: Inglese

    Editore: McGraw-Hill Education / Europe, Middle East & Africa 01/03/2016, 2016

    0077174143 / 9780077174149

    Serie: Libro 5 di 6 - UK Higher Education Business Marketing

    • Brossura

    Da: Bahamut Media, Reading, Regno UnitoBahamut Media

    Venditore con 4 stelle
    Contatta il venditore

    Condizione: Usato - Molto buono

    EUR 4,46

    EUR 8,23 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 2 disponibili

    Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

  • Lingua: Inglese

    Editore: McGraw-Hill Education / Europe,, 2016

    0077174143 / 9780077174149

    Serie: Libro 5 di 6 - UK Higher Education Business Marketing

    • Brossura

    Da: Sell Books, Elland, YORKS, Regno UnitoSell Books

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Usato - Molto buono

    EUR 0,91

    EUR 14,32 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 1 disponibile

    paperback. Condizione: Very Good. Most of our very good books have only minor imperfections such as shelf wear consistent with a new book that's sat on a bookshop shelf for a year or two. Occasionally we may miss other minor imperfections as we have to grade books at speed. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.…

  • Lingua: Inglese

    Editore: McGraw Hill / Europe, Middle Eas, 2019

    152684723X / 9781526847232

    • Brossura

    Da: Sell Books, Elland, YORKS, Regno UnitoSell Books

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Usato - Buono

    EUR 1,90

    EUR 14,32 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 1 disponibile

    paperback. Condizione: Good. Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.…

  • Lingua: Inglese

    Editore: McGraw Hill / Europe, Middle Eas, 2019

    152684723X / 9781526847232

    • Brossura

    Da: Sell Books, Elland, YORKS, Regno UnitoSell Books

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Usato - Discreto

    EUR 3,69

    EUR 14,32 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 1 disponibile

    paperback. Condizione: Acceptable. Please see the condition note after this for details, if this is missing please consider Acceptable to mean poor quality that could include major staining, water damage, writing, missing dustjacket, etc etc. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.…

  • Lingua: Inglese

    Editore: Mcgraw-Hill Education / Europe, Middle East & Africa, 2013

    0077140001 / 9780077140007

    • Brossura

    Da: Anybook.com, Lincoln, Regno UnitoAnybook.com

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Usato - Buono

    EUR 3,04

    EUR 17,94 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 1 disponibile

    Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780077140007. …

  • Lingua: Inglese

    Editore: Mcgraw-Hill Education / Europe, Middle East & Africa, 2012

    0077140001 / 9780077140007

    • Brossura

    Da: Anybook.com, Lincoln, Regno UnitoAnybook.com

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Usato - Buono

    EUR 3,04

    EUR 17,94 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 1 disponibile

    Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780077140007.

  • Lingua: Inglese

    Editore: McGraw-Hill Education / Europe,, 2019

    152684723X / 9781526847232

    • Brossura

    Da: HPB-Red, Dallas, TX, U.S.A.HPB-Red

    Venditore con 5 stelle
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    Condizione: Usato - Buono

    EUR 19,26

    EUR 3,33 spedizione 
    Spedito in U.S.A.

    Quantità: 1 disponibile

    paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

  • Lingua: Inglese

    Editore: McGraw-Hill Education / Europe, Middle East and Africa, 2016

    0077174143 / 9780077174149

    Serie: Libro 5 di 6 - UK Higher Education Business Marketing

    • Brossura

    Da: Brit Books, Milton Keynes, Regno UnitoBrit Books

    Venditore con 4 stelle
    Contatta il venditore

    Condizione: Usato - Molto buono

    EUR 4,46

    EUR 18,85 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 6 disponibili

    Paperback. Condizione: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.…

  • Lingua: Inglese

    Editore: McGraw-Hill Higher Education, 2012

    0077140001 / 9780077140007

    • Brossura

    Da: Brit Books, Milton Keynes, Regno UnitoBrit Books

    Venditore con 4 stelle
    Contatta il venditore

    Condizione: Usato - Molto buono

    EUR 4,46

    EUR 18,85 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 2 disponibili

    Paperback. Condizione: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.…

  • Lingua: Inglese

    Editore: McGraw-Hill, 2016

    0077174143 / 9780077174149

    Serie: Libro 5 di 6 - UK Higher Education Business Marketing

    • Brossura

    Da: Anybook.com, Lincoln, Regno UnitoAnybook.com

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Usato - Buono

    EUR 8,88

    EUR 17,94 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 1 disponibile

    Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780077174149. …

  • Lingua: Inglese

    Editore: McGraw-Hill Higher Education, 2012

    0077140001 / 9780077140007

    • Brossura

    Da: Greener Books, London, Regno UnitoGreener Books

    Venditore con 4 stelle
    Contatta il venditore

    Condizione: Usato - Molto buono

    EUR 4,46

    EUR 23,58 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 1 disponibile

    Paperback. Condizione: Collectible; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.

  • Lingua: Inglese

    Editore: McGraw-Hill Higher Education, 2012

    0077140001 / 9780077140007

    • Brossura

    Da: Greener Books, London, Regno UnitoGreener Books

    Venditore con 4 stelle
    Contatta il venditore

    Condizione: Usato - Buono

    EUR 4,46

    EUR 23,58 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 1 disponibile

    Paperback. Condizione: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.

  • Lingua: Inglese

    Editore: McGraw-Hill Education / Europe, Middle East and Africa, 2016

    0077174143 / 9780077174149

    Serie: Libro 5 di 6 - UK Higher Education Business Marketing

    • Brossura

    Da: Greener Books, London, Regno UnitoGreener Books

    Venditore con 4 stelle
    Contatta il venditore

    Condizione: Usato - Buono

    EUR 4,46

    EUR 23,58 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 3 disponibili

    Paperback. Condizione: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.

  • Lingua: Inglese

    Editore: McGraw-Hill Education / Europe, Middle East and Africa, 2016

    0077174143 / 9780077174149

    Serie: Libro 5 di 6 - UK Higher Education Business Marketing

    • Brossura

    Da: Greener Books, London, Regno UnitoGreener Books

    Venditore con 4 stelle
    Contatta il venditore

    Condizione: Usato - Molto buono

    EUR 4,46

    EUR 23,58 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 3 disponibili

    Paperback. Condizione: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.

  • Lingua: Inglese

    Editore: McGraw-Hill Higher Education, 2012

    0077140001 / 9780077140007

    • Brossura

    Da: Greener Books, London, Regno UnitoGreener Books

    Venditore con 4 stelle
    Contatta il venditore

    Condizione: Usato - Molto buono

    EUR 4,46

    EUR 23,58 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 2 disponibili

    Paperback. Condizione: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.

  • Lingua: Inglese

    Editore: McGraw-Hill Education / Europe, Middle East & Africa, 2019

    152684723X / 9781526847232

    • Brossura
    • Edizione Internazionale

    Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.Romtrade Corp.

    Venditore con 5 stelle
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    Condizione: Nuovo

    EUR 40,38

     Spedizione gratuita 
    Spedito in U.S.A.

    Quantità: 5 disponibili

    Condizione: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.…

  • Lingua: Inglese

    Editore: Mc Graw Hill, 2020

    • Brossura

    Da: Books in my Basket, New Delhi, IndiaBooks in my Basket

    Venditore con 5 stelle
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    Condizione: Nuovo

    EUR 40,31

    EUR 18,00 spedizione 
    Spedito da India a U.S.A.

    Quantità: 20 disponibili

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    Soft cover. Condizione: New. ISBN:9781526847232,Territorial restriction maybe printed on the book. This is an Int'l edition, ISBN and cover may differ from US edition, Contents same as US edition.

  • Lingua: Inglese

    Editore: MC GRAW HILL, 2020

    152684723X / 9781526847232

    • Brossura
    • Edizione Internazionale

    Da: UK BOOKS STORE, London, LONDO, Regno UnitoUK BOOKS STORE

    Venditore con 5 stelle
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    Condizione: Nuovo

    EUR 71,01

    EUR 3,51 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 20 disponibili

    Paperback. Condizione: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability. …

  • Lingua: Inglese

    Editore: McGraw Hill / Europe, Middle East & Africa, 2023

    1526849534 / 9781526849533

    • Brossura

    Da: Chiron Media, Wallingford, Regno UnitoChiron Media

    Venditore con 5 stelle
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    Condizione: Nuovo

    EUR 71,49

    EUR 11,78 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: Più di 20 disponibili

    paperback. Condizione: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

  • Lingua: Inglese

    Editore: McGraw-Hill Education / Europe, Middle East & Africa, 2019

    152684723X / 9781526847232

    • Brossura

    Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books

    Venditore con 5 stelle
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    Condizione: Nuovo

    EUR 72,59

    EUR 11,79 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 1 disponibile

    Paperback. Condizione: Brand New. 9th edition. 850 pages. 10.24x7.68x2.72 inches. In Stock.

  • Lingua: Inglese

    Editore: McGraw-Hill Education / Europe, Middle East & Africa, 2019

    152684723X / 9781526847232

    • Brossura

    Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.Romtrade Corp.

    Venditore con 5 stelle
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    Condizione: Nuovo

    EUR 95,29

     Spedizione gratuita 
    Spedito in U.S.A.

    Quantità: 1 disponibile

    Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

  • Lingua: Inglese

    Editore: McGraw-Hill, GB, 2023

    1526849534 / 9781526849533

    • Brossura

    Da: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA

    Venditore con 5 stelle
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    Condizione: Nuovo

    EUR 97,99

     Spedizione gratuita 
    Spedito in U.S.A.

    Quantità: 13 disponibili

    Paperback. Condizione: New. The landmark tenth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald's plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald's, Domino's, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- Fully updated and streamlined pedagogy, including refocused recommended readings at the end of each chapter, encouraging expanded knowledge.David Jobber is Emeritus Professor of Marketing at the University of Bradford and an internationally recognized marketing academic. Fiona Ellis-Chadwick is Senior Lecturer in Marketing and Retailing at the University of Loughborough, Director of the Institute for Research and Consultancy Application and an active member of the Town Centres Research Interest Group.…

  • Lingua: Inglese

    Editore: McGraw Hill / Europe, Middle East & Africa, 2023

    1526849534 / 9781526849533

    • Brossura

    Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Nuovo

    EUR 83,85

    EUR 23,58 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 2 disponibili

    Paperback. Condizione: Brand New. 10 edition. German language. 10.24x7.64x1.42 inches. In Stock.

  • Lingua: Inglese

    Editore: McGraw-Hill, GB, 2023

    1526849534 / 9781526849533

    • Brossura

    Da: Rarewaves.com USA, London, LONDO, Regno UnitoRarewaves.com USA

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Nuovo

    EUR 114,81

     Spedizione gratuita 
    Spedito da Regno Unito a U.S.A.

    Quantità: 6 disponibili

    Paperback. Condizione: New. The landmark tenth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald's plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald's, Domino's, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- Fully updated and streamlined pedagogy, including refocused recommended readings at the end of each chapter, encouraging expanded knowledge.David Jobber is Emeritus Professor of Marketing at the University of Bradford and an internationally recognized marketing academic. Fiona Ellis-Chadwick is Senior Lecturer in Marketing and Retailing at the University of Loughborough, Director of the Institute for Research and Consultancy Application and an active member of the Town Centres Research Interest Group.…