De pelsmacker geuens (30 risultati)
Foundations of Marketing Communications : A European Perspective
Bergh, Joeri van den, Pelsmacker, Patrick de, Geuens, Maggie
- Brossura
Da: Better World Books Ltd, Dunfermline, Regno UnitoBetter World Books Ltd
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 6,51
EUR 5,84 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Condizione: Very Good. Revised. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Marketing Communications : A European Perspective
De Pelsmacker, Patrick, Van Den Bergh, Joeri, Geuens, Maggie
- Brossura
Da: Better World Books Ltd, Dunfermline, Regno UnitoBetter World Books Ltd
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 6,59
EUR 5,84 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Condizione: Good. 4th Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Marketing Communications : A European Perspective
De Pelsmacker, Patrick, Van Den Bergh, Joeri, Geuens, Maggie
- Brossura
Da: Better World Books Ltd, Dunfermline, Regno UnitoBetter World Books Ltd
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 6,59
EUR 5,84 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Condizione: Very Good. 4th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Marketing Communications : A European Perspective
Bergh, Joeri van den, Pelsmacker, Patrick de, Geuens, Maggie
- Brossura
Da: Better World Books Ltd, Dunfermline, Regno UnitoBetter World Books Ltd
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 7,23
EUR 5,84 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Condizione: Good. 2nd Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Brossura
Da: Better World Books Ltd, Dunfermline, Regno UnitoBetter World Books Ltd
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 10,80
EUR 5,84 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Condizione: Very Good. 3rd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Brossura
Da: Better World Books Ltd, Dunfermline, Regno UnitoBetter World Books Ltd
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 10,80
EUR 5,84 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Condizione: Good. 3rd Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Brossura
Da: Hamelyn, Madrid, M, SpagnaHamelyn
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Quasi ottimo
EUR 5,99
EUR 12,99 spedizioneSpedito da Spagna a U.S.A.Quantità: 1 disponibili
Condizione: Muy bueno. : La segunda edición de 'Marketing Communications: A European Perspective' está diseñada tanto para estudiantes de pregrado como de postgrado que estudian comunicaciones de marketing. También es útil para profesionales. El texto ofrece una pedagogía integral, que incluye ejemplos del mundo real, mini-casos…, resúmenes de capítulos, preguntas de revisión y sugerencias de lecturas adicionales. Este libro explora las complejidades de la comunicación de marketing desde una perspectiva europea, proporcionando un análisis profundo de las estrategias y tácticas utilizadas en el mercado europeo. EAN: 9780273685005 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Communications Autor: Patrick De Pelsmacker| Maggie Geuens| Joeri Van Den Bergh Editorial: Pearson Education Limited Idioma: en Páginas: 578 Formato: tapa blanda.
- Brossura
Da: Hamelyn, Madrid, M, SpagnaHamelyn
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Quasi ottimo
EUR 5,99
EUR 12,99 spedizioneSpedito da Spagna a U.S.A.Quantità: 1 disponibili
Condizione: Muy bueno. : Este libro ofrece una visión general completa de los fundamentos, las técnicas y las aplicaciones de la práctica de las comunicaciones de marketing en un contexto europeo. Cubre todos los elementos de la mezcla de comunicaciones, incluyendo la publicidad, las relaciones públicas, el patrocinio, la promoc…ión de ventas, el marketing directo, las comunicaciones en el punto de venta, las exposiciones y la venta personal. También ofrece una cobertura actualizada de la comunicación electrónica, incluyendo el e-marketing, el marketing móvil, la televisión interactiva y el marketing de relaciones. EAN: 9780273773221 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Communications: A European Perspective Autor: Patrick De Pelsmacker| Maggie Geuens| Joeri Van Den Bergh Editorial: Financial Times Prentice Hall Idioma: en Páginas: 640 Formato: tapa blanda.
- Brossura
Da: Ammareal, Morangis, FranciaAmmareal
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Ottimo
EUR 3,50
EUR 16,50 spedizioneSpedito da Francia a U.S.A.Quantità: 1 disponibili
Softcover. Condizione: Très bon. Ancien livre de bibliothèque. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizati…ons.
- Brossura
Da: Ammareal, Morangis, FranciaAmmareal
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Ottimo
EUR 3,50
EUR 16,50 spedizioneSpedito da Francia a U.S.A.Quantità: 1 disponibili
Softcover. Condizione: Très bon. Ancien livre de bibliothèque. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizati…ons.
- Brossura
Da: Ammareal, Morangis, FranciaAmmareal
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Ottimo
EUR 3,50
EUR 16,50 spedizioneSpedito da Francia a U.S.A.Quantità: 1 disponibili
Softcover. Condizione: Très bon. Ancien livre de bibliothèque. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizati…ons.
- Brossura
Da: Ammareal, Morangis, FranciaAmmareal
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Ottimo
EUR 3,50
EUR 16,50 spedizioneSpedito da Francia a U.S.A.Quantità: 1 disponibili
Softcover. Condizione: Très bon. Ancien livre de bibliothèque. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizati…ons.
Marketing Communications: A European Perspective
De Pelsmacker, Prof Patrick and Geuens, Prof Maggie and Van Den Bergh, Joeri
- Brossura
Da: Brit Books, Milton Keynes, Regno UnitoBrit Books
Contatta il venditoreVenditore con 4 stelleCondizione: Usato - Molto buono
EUR 7,04
EUR 18,67 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every…literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
- Brossura
Da: medimops, Berlin, Germaniamedimops
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 6,06
EUR 20,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Foundations of Marketing Communications: A European Perspective
Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh et Patrick De Pelsmacker
- Brossura
Da: Ammareal, Morangis, FranciaAmmareal
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Ottimo
EUR 11,93
EUR 16,50 spedizioneSpedito da Francia a U.S.A.Quantità: 1 disponibili
Softcover. Condizione: Très bon. Ancien livre de bibliothèque avec équipements. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Ammareal gives back up to 15% of this item's net price to charity organizations.
Marketing Communications: A European Perspective
Prof Patrick De Pelsmacker, Prof Maggie Geuens et Joeri Van Den Bergh
- Brossura
Da: Ammareal, Morangis, FranciaAmmareal
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Quasi ottimo
EUR 13,42
EUR 16,50 spedizioneSpedito da Francia a U.S.A.Quantità: 1 disponibili
Softcover. Condizione: Bon. Ancien livre de bibliothèque avec équipements. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Ammareal gives back up to 15% of this item's net price to charity organizations.
Marketing Communications A European Pers
Roose, Gudrun; Van Den Bergh, Joeri; Geuens, Maggie; De Pelsmacker, Patrick
- Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 66,70
EUR 2,26 spedizioneSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: New.
- Brossura
Da: LiLi - La Liberté des Livres, CANEJAN, FranciaLiLi - La Liberté des Livres
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Ottimo
EUR 5,99
EUR 65,00 spedizioneSpedito da Francia a U.S.A.Quantità: 1 disponibili
Condizione: fine. 3eme ed, 2006. l'article peut presenter de tres legers signes d'usure. vendeur professionnel; envoi soigne en 24/48h.
Marketing Communications A European Pers
Roose, Gudrun; Van Den Bergh, Joeri; Geuens, Maggie; De Pelsmacker, Patrick
- Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 76,42
EUR 2,26 spedizioneSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: As New. Unread book in perfect condition.
Marketing Communications: A European Perspective
Roose, Gudrun; Van Den Bergh, Joeri; Geuens, Maggie; De Pelsmacker, Patrick
- Brossura
Da: libreriauniversitaria.it, Occhiobello, RO, Italialibreriauniversitaria.it
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 64,21
EUR 17,95 spedizioneSpedito da Italia a U.S.A.Quantità: 2 disponibili
Condizione: NEW.
Marketing Communications A European Pers
Roose, Gudrun; Van Den Bergh, Joeri; Geuens, Maggie; De Pelsmacker, Patrick
- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 67,06
EUR 17,51 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New.
- Brossura
Da: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 79,17
EUR 8,00 spedizioneSpedito da Italia a U.S.A.Quantità: Più di 20 disponibili
Condizione: new.
Marketing Communications A European Pers
Roose, Gudrun; Van Den Bergh, Joeri; Geuens, Maggie; De Pelsmacker, Patrick
- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 77,20
EUR 17,51 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: As New. Unread book in perfect condition.
Marketing Communications: A European Perspective
Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh, Gudrun Roose
- Brossura
Da: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 99,02
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
Paperback. Condizione: New. Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communic…ations in a European context. Striking a balance between scientific and communication practitioners' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics.New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area.New and updated case studies including start-ups like Brauzz and Edgard and Cooper, and large international brands such as Lego and Delhaize.Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication and DEandI communication.Extended discussion on the application of Artificial Intelligence (AI) in marketing communications. About the authors: Patrick De Pelsmacker is Emeritus Professor of Marketing at the University of Antwerp, Belgium. He has co-authored textbooks on marketing communications and marketing research techniques, and has written articles in numerous academic journals. Maggie Geuens is Professor of Marketing at Ghent University, Belgium. Her research interest is in marketing communications and consumer behaviour, and she has published in top-tier journals in these fields. Joeri Van den Bergh is co-founder and non-executive partner of Human8 (formerly InSites Consulting), a global insights agency. He is a regular speaker at global marketing and research conferences and conducts in-company trainings. Gudrun Roose is Professor of Marketing at Ghent University, and she teaches courses such as Marketing Communications, Digital Marketing and Marketing Planning.
Marketing Communications: A European Perspective
Roose, Gudrun; Van Den Bergh, Joeri; Geuens, Maggie; De Pelsmacker, Patrick
- Brossura
Da: Books Puddle, New York, NY, U.S.A.Books Puddle
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 102,54
EUR 3,41 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
Condizione: New.
Marketing Communications: A European Perspective
Roose, Gudrun; Van Den Bergh, Joeri; Geuens, Maggie; De Pelsmacker, Patrick
- Brossura
Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 106,33
EUR 9,95 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Condizione: New.
Altre immaginiMarketing Communications: A European Perspective
Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh, Gudrun Roose
- Brossura
Da: Rarewaves USA United, HEBRON, KY, U.S.A.Rarewaves USA United
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 102,11
EUR 42,79 spedizioneSpedito in U.S.A.Quantità: Più di 20 disponibili
Paperback. Condizione: New. Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communic…ations in a European context. Striking a balance between scientific and communication practitioners' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics.New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area.New and updated case studies including start-ups like Brauzz and Edgard and Cooper, and large international brands such as Lego and Delhaize.Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication and DEandI communication.Extended discussion on the application of Artificial Intelligence (AI) in marketing communications. About the authors: Patrick De Pelsmacker is Emeritus Professor of Marketing at the University of Antwerp, Belgium. He has co-authored textbooks on marketing communications and marketing research techniques, and has written articles in numerous academic journals. Maggie Geuens is Professor of Marketing at Ghent University, Belgium. Her research interest is in marketing communications and consumer behaviour, and she has published in top-tier journals in these fields. Joeri Van den Bergh is co-founder and non-executive partner of Human8 (formerly InSites Consulting), a global insights agency. He is a regular speaker at global marketing and research conferences and conducts in-company trainings. Gudrun Roose is Professor of Marketing at Ghent University, and she teaches courses such as Marketing Communications, Digital Marketing and Marketing Planning.
Marketing Communications A European Perspective
Patrick De Pelsmacker, Maggie Geuens, Stephen Robbins, Joeri Van den Bergh
- Brossura
Da: Mooney's bookstore, Den Helder, Paesi BassiMooney's bookstore
Contatta il venditoreVenditore con 4 stelleCondizione: Usato - Molto buono
EUR 128,64
EUR 14,95 spedizioneSpedito da Paesi Bassi a U.S.A.Quantità: 1 disponibili
Condizione: Very Good.
- Brossura
Da: Mispah books, Redhill, SURRE, Regno UnitoMispah books
Contatta il venditoreVenditore con 4 stelleCondizione: Usato - Molto buono
EUR 162,31
EUR 29,18 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
paperback. Condizione: Very Good. Very Good. Dust Jacket may NOT BE INCLUDED.CDs may be missing. SHIPS FROM MULTIPLE LOCATIONS. book.
- Brossura
Da: Mooney's bookstore, Den Helder, Paesi BassiMooney's bookstore
Contatta il venditoreVenditore con 4 stelleCondizione: Usato - Molto buono
EUR 121,87
EUR 14,95 spedizioneSpedito da Paesi Bassi a U.S.A.Quantità: 1 disponibili
Condizione: Very Good.
