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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Consumer Desires in Fashion | The Interagency of Consumers and Producers | Deniz Atik | Taschenbuch | Englisch | VDM Verlag Dr. Müller | EAN 9783639116298 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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Aggiungi al carrelloKartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Atik DenizDeniz Atik PhD, currently visiting scholar at the University of nTexas Pan-American holds a position as Assistant Professor at nIzmir University of Economics, Turkey. She finished her BBA and nMBA at Georgia State Universi.
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The debate on the role of consumers as active or passive agents of the market system continues to preoccupy the scholarly discussions. Through a qualitative inquiry, this study explores the interagency involved in the creation of both consumer desires and fashion trends in mass consumption environments. On one hand, it points at the different forces such as the fashion institutions pushing consumers towards conformity. On the other hand, it also lays out the constraining forces behind producers decisions, such as the sales trends in the larger market segments and the actions of other fashion institutions. Rather than declaring one side more dominant than the other, this study shows the tensions and paradoxes created during this process of interagency between consumers and producers. The findings should be especially useful to marketing scholars and professionals.