Evelyn friedel (26 risultati)

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

kart. Condizione: Wie neu. XVI, 185 S. : graph. Darst. ; 21 cm Tadelloses Exemplar. - Contents IX -- Contents -- Foreword V -- Preface VII -- List of Figures XI -- List of Tables XV -- 1 Aim of Research and Overview 1 -- 1.1 Relevance and Contribution of the Research I -- 1.2 Outline of the Research 7 -- 2 Foundation of Research 9 -- 2.1 Conceptual and Theoretical Background 9 -- 2.1.1 Definition and Explanation of Price Elasticity Concept 9 -- 2.1.2 Price Elasticity in Relationship to Price Response Function 10 -- 2.1.3 Price Elasticity and Price Optimization 13 -- 2.1.4 Terminology and Related Concepts 15 -- 2.2 Prior Research 17 -- 2.2.1 Magnitude of Price Elasticity 18 -- 2.2.2 Determinants of Price Elasticity 19 -- 3 Data 27 -- 3.1 Academic Publications 27 -- 3.1.1 Data Collection 27 -- 3.1.2 Overview of Selected Studies 29 -- 3.2 Consulting Projects 39 -- 3.2.1 Data Collection 40 -- 3.2.2 Overview of Selected Projects 42 -- 4 Magnitude of Price Elasticity 48 -- 4.1 Insights from Academic Publications 48 -- 4.1.1 Overview and Analysis of Price Elasticity Data 48 -- 4.1.2 Analysis of Selected Product Categories 52 -- 4.2 Insights from Consulting Projects 67 -- 4.2.1 Overview and Analysis of Price Elasticity Data 67 -- 4.2.2 Analysis of Selected Product Categories 74 -- 4.3 Summary 82 -- 5 Determinants of Price Elasticity 85 -- 5.1 Insights from Academic Publications 86 -- 5.1.1 Market Share 87 -- 5.1.2 Competition 89 -- 5.1.3 Premium Positioning and Quality 91 -- 5.1.4 Brand Ownership 93 -- 5.1.5 Direction of Price Change 95 -- 5.1.6 Customer Characteristics 97 -- 5.2 Insights from Consulting Projects 99 -- 5.2.1 Selection of Determinants 100 -- 5.2.2 Coding of Determinants 102 -- 5.2.3 Expected Relationship of Determinants with Price Elasticity 110 -- 5.2.4 Analysis of Determinants 118 -- 5.2.4.1 Analysis of Determinants - Average Price Elasticity 119 -- 5.2.4.2 Analysis of Determinants - Price Elasticity for a Price Decrease 124 -- 5.2.4.3 Analysis of Determinants - Price Elasticity for a Price Increase 126 -- 5.2.4.4 Synthesis of Results 128 -- 5.2.5 Industry Specific Aspects 130 -- 5.3 Summary 138 -- 6 Conclusions 144 -- 6.1 Key Findings 144 -- 6.2 Implications for Research 150 -- 6.3 Implications for Management 153 -- Appendix 156 -- References 169 ISBN 9783631647059 Sprache: Englisch Gewicht in Gramm: 360.…

Hardback. Condizione: New. Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. Not only the knowledge about the magnitude of price elasticity, but also the knowledge about the determinants influencing the price reaction is essential. It is crucial for the development of a successful marketing strategy to understand how price elasticities vary with market and product characteristics. Reflecting the academic and managerial need, the objective of the research is to gain a comprehensive understanding in two main areas, the magnitude of price elasticity and the determinants of price elasticity.…

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: New. Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. This book deals with this topic. Series: Schriften zu Marketing und Handel. Num Pages: 185 pages. BIC Classification: KCA; KJMV5. Category: (P) Professional & Vocational. Dimension: 153 x 215 x 17. Weight in Grams: 360. . 2014. New edition. Hardcover. . . . .…

Condizione: New. In English.

Hardcover. Condizione: Fine. Condizione sovraccoperta: Fine. 1st Edition. 320 Pp. Black Cloth Stamped In White, 17" X 12". With Portfolio Of Prints In Chemise. First Printing. Fine In Fine Dust Jacket (1/8" Closed Tear At Bottom Of Front Panel) In Fine Slipcase (No Wear But Surface Starting To Crackle Along Top Rear Edge). International Shipment Almost Ridiculously Expensive.…

Condizione: New.

Condizione: New. Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. This book deals with this topic. Series: Schriften zu Marketing und Handel. Num Pages: 185 pages. BIC Classification: KCA; KJMV5. Category: (P) Professional & Vocational. Dimension: 153 x 215 x 17. Weight in Grams: 360. . 2014. New edition. Hardcover. . . . . Books ship from the US and Ireland.…

Condizione: As New. Unread book in perfect condition.

Condizione: As New. Unread book in perfect condition.

Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. Not only the knowledge about the magnitude of price elasticity, but also the knowledge about the determinants influencing the price reaction is essential. It is crucial for the development of a successful marketing strategy to understand how price elasticities vary with market and product characteristics. Reflecting the academic and managerial need, the objective of the research is to gain a comprehensive understanding in two main areas, the magnitude of price elasticity and the determinants of price elasticity.; Dissertationsschrift.…

Condizione: New.

Gebunden. Condizione: New. Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in t.

Softcover. Condizione: Good. Original black boards, dust jacket, ribbon marker, numerous (full page) colour illustrations and folder ("Kandinsky - Kleine Welten") with paperback with 12 prints in colour and b/w, together in pictorial board slipcase (circa 44x31cm).

gebundene Ausgabe im Schuber. Condizione: Neu. 320 Seiten Text Englisch - Restexemplar - Topzustand - neu und ungelesen- Originalverschweißt - Jeder Lieferung liegt eine ordentliche Rechnung mit ausgewiesener MwSt. bei Sprache: Englisch Gewicht in Gramm: 6500.

Hardcover. Condizione: As New. Condizione sovraccoperta: As New. 1st Edition. Fine AS NEW cloth copy (320pp) in bright-as-new jacket w/stand-alone facsimile portfolio of 'Kleine Welten' 12-print series, included in sturdy slipcase (17.25" x 12.25") w/slight rear bottom tear, easily repairable. "A PAINTING SHOULD RESONATE AND BE IMBUED WITH AN INNER GLOW." Vasily Kandinsky "This luxury object has been exclusively created to showcase the work of Vasily Kandinsky, the founder of abstract painting. Previously unpublished photographs along with essays by leading experts provide insight into the evolution of the artist's work throughout his career. The richly illustrated in-depth biography examines Kandinsky's personal life and creative development. This book also contains a stand-alone facsimile of Kandinsky's original graphic series from 1922, 'Small Worlds'." [publisher's copy on slipcase back] AVAILABLE ONLY FOR U.S. SHIPMENT. Near-pristine AS NEW copy, unread, is a heavy lift (10+ lbs) and will require additional postage/insurance to get to you safely; please inquire with your particular location & specific interest. Photos available upon request.…

Condizione: Very Good. The books slipcase is in very good condition with wear such as scuffs and scratches. The envlope of the prints does have a small scuff/crease to the bottom right but does not effect the prints. The book is in like new condition.

Hardback. Condizione: New. Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. Not only the knowledge about the magnitude of price elasticity, but also the knowledge about the determinants influencing the price reaction is essential. It is crucial for the development of a successful marketing strategy to understand how price elasticities vary with market and product characteristics. Reflecting the academic and managerial need, the objective of the research is to gain a comprehensive understanding in two main areas, the magnitude of price elasticity and the determinants of price elasticity.…

Hardcover. Condizione: As New. Condizione sovraccoperta: As New. New book, DJ, and slip case, still in publisher's shrinkwrap; bump to foot of spine of slip case. Includes a separate folder with a facsimile of Kleine Welten.

Hardcover. Condizione: New. Condizione sovraccoperta: New. 1st Edition. Kandinsky Kleine Welten Small Worlds Presel Deluxe Hardcover still factory sealed cellophane outside of the Deluxe Protective slipcase. Showcases the work of Vasily Kandinsky. The founder of Abstract Painting. Previously unpublished photgraphs along with essays by leading experts provide insight into the evolution of the artist's work. RIchly Illustrated. It contains a stand alone facsimile of Kandinsky's original graphic series 1922 "small worlds" The book is beautifully produced by Prestel and includes the richly illustrated Kandinsky monograph together with the Kleine Welten facsimile material. Note this is a modern Prestel facsimile publication not the 1922 Kandinsky portfolio Hardcover.…

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. Not only the knowledge about the magnitude of price elasticity, but also the knowledge about the determinants influencing the price reaction is essential. It is crucial for the development of a successful marketing strategy to understand how price elasticities vary with market and product characteristics. Reflecting the academic and managerial need, the objective of the research is to gain a comprehensive understanding in two main areas, the magnitude of price elasticity and the determinants of price elasticity. 185 pp. Englisch.…