Condizione: New.
Condizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2026
ISBN 10: 1041106238 ISBN 13: 9781041106234
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 31,31
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis, digital marketing tactics, AI applications, and data analytics, while developing a deep understanding of global marketing principles, consumer behaviour models, and ethical considerations. The integration of cutting-edge technologies with traditional marketing fundamentals provides a complete toolkit for marketing success in an increasingly complex environment. Global case studies featuring Toyota, Audible, Pfizer, Coca-Cola, and TikTok bring concepts to life, while chapter objectives, summaries, and discussion questions enhance learning and facilitate classroom engagement.Ideal for undergraduate and graduate marketing students, as well as early-career practitioners seeking to develop foundational knowledge or experienced professionals updating their skills. The accessible approach makes it suitable for both academic courses in marketing fundamentals and digital strategy, and for self-directed professional development in global marketing contexts.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2026
ISBN 10: 1041106238 ISBN 13: 9781041106234
Da: Rarewaves USA, OSWEGO, IL, U.S.A.
Paperback. Condizione: New. Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis, digital marketing tactics, AI applications, and data analytics, while developing a deep understanding of global marketing principles, consumer behaviour models, and ethical considerations. The integration of cutting-edge technologies with traditional marketing fundamentals provides a complete toolkit for marketing success in an increasingly complex environment. Global case studies featuring Toyota, Audible, Pfizer, Coca-Cola, and TikTok bring concepts to life, while chapter objectives, summaries, and discussion questions enhance learning and facilitate classroom engagement.Ideal for undergraduate and graduate marketing students, as well as early-career practitioners seeking to develop foundational knowledge or experienced professionals updating their skills. The accessible approach makes it suitable for both academic courses in marketing fundamentals and digital strategy, and for self-directed professional development in global marketing contexts.
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Aggiungi al carrelloCondizione: New.
EUR 24,55
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Aggiungi al carrellopaperback. Condizione: New.
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EUR 28,46
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Condizione: New.
EUR 38,72
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Aggiungi al carrelloCondizione: New.
EUR 45,98
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 3rd edition. 290 pages. 7.81x5.06x7.81 inches. In Stock.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2026
ISBN 10: 1041106238 ISBN 13: 9781041106234
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.
Paperback. Condizione: New. Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis, digital marketing tactics, AI applications, and data analytics, while developing a deep understanding of global marketing principles, consumer behaviour models, and ethical considerations. The integration of cutting-edge technologies with traditional marketing fundamentals provides a complete toolkit for marketing success in an increasingly complex environment. Global case studies featuring Toyota, Audible, Pfizer, Coca-Cola, and TikTok bring concepts to life, while chapter objectives, summaries, and discussion questions enhance learning and facilitate classroom engagement.Ideal for undergraduate and graduate marketing students, as well as early-career practitioners seeking to develop foundational knowledge or experienced professionals updating their skills. The accessible approach makes it suitable for both academic courses in marketing fundamentals and digital strategy, and for self-directed professional development in global marketing contexts.
EUR 31,92
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. Karl Moore is a Professor in Strategy and Leadership at McGill University and an Associate at Green Templeton College, Oxford University where he taught full time for 5 years at the Said Business School.Niketh Pareek is a Montreal-ba.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2026
ISBN 10: 1041106238 ISBN 13: 9781041106234
Da: Rarewaves.com UK, London, Regno Unito
EUR 28,25
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis, digital marketing tactics, AI applications, and data analytics, while developing a deep understanding of global marketing principles, consumer behaviour models, and ethical considerations. The integration of cutting-edge technologies with traditional marketing fundamentals provides a complete toolkit for marketing success in an increasingly complex environment. Global case studies featuring Toyota, Audible, Pfizer, Coca-Cola, and TikTok bring concepts to life, while chapter objectives, summaries, and discussion questions enhance learning and facilitate classroom engagement.Ideal for undergraduate and graduate marketing students, as well as early-career practitioners seeking to develop foundational knowledge or experienced professionals updating their skills. The accessible approach makes it suitable for both academic courses in marketing fundamentals and digital strategy, and for self-directed professional development in global marketing contexts.
Condizione: As New. Unread book in perfect condition.
EUR 187,16
Quantità: 10 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Condizione: New.
EUR 202,62
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Aggiungi al carrelloCondizione: New.
Condizione: New.
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EUR 229,25
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Aggiungi al carrelloCondizione: New.
Da: Revaluation Books, Exeter, Regno Unito
EUR 29,85
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 3rd edition. 290 pages. 7.81x5.06x7.81 inches. In Stock. This item is printed on demand.