Hennebichler peter (18 risultati)

Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New. In English.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New.

PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Revision with unchanged content. The effect of the country of origin of a product is an important influence in consumers product evaluations and has been studied for more than 40 years. Marketing practice shows that consumers ascribe abilities to certain countries (e.g. German Engineering , French Cheese ) and use such positive perceptions in the formation of purchase decisions. It becomes, however, more and more difficult for consumers to actually know the correct country of origin of their products and brands. Moreover, as consumers are faced with an extensive amount of information, it is likely that origin information is not always playing an important part in the formulation of the purchase decision. Is made in still important for consumers Do they actually know the origin of their products and brands This book puts consumers country of origin knowledge to a test and discusses the importance of origin information in an up-to-date context. The conclusions drawn in this book are significant for marketing scholars and professionals as well as students interested in international marketing. The book also serves as a solid litera ture review and offers a framework for future research. 188 pp. Englisch.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Hennebichler Peterstudied International Business Administration at the University of Vienna and the University of Western Australia. He graduated in International Marketing and Management and started his carreer in a leading, globall.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Revision with unchanged content. The effect of the country of origin of a product is an important influence in consumers product evaluations and has been studied for more than 40 years. Marketing practice shows that consumers ascribe abilities to certain countries (e.g. German Engineering , French Cheese ) and use such positive perceptions in the formation of purchase decisions. It becomes, however, more and more difficult for consumers to actually know the correct country of origin of their products and brands. Moreover, as consumers are faced with an extensive amount of information, it is likely that origin information is not always playing an important part in the formulation of the purchase decision. Is made in still important for consumers Do they actually know the origin of their products and brands This book puts consumers country of origin knowledge to a test and discusses the importance of origin information in an up-to-date context. The conclusions drawn in this book are significant for marketing scholars and professionals as well as students interested in international marketing. The book also serves as a solid litera ture review and offers a framework for future research.…

Condizione: New. Print on Demand.

Taschenbuch. Condizione: Neu. Country of Origin Knowledge | Insights into Consumers' Knowledge | Peter Hennebichler | Taschenbuch | 188 S. | Englisch | 2012 | AV Akademikerverlag | EAN 9783639411171 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand. …

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Revision with unchanged content. The effect of the country of origin of a product is an important influence in consumers¿ product evaluations and has been studied for more than 40 years. Marketing practice shows that consumers ascribe abilities to certain countries (e.g. ¿German Engineering¿, ¿French Cheese¿) and use such positive perceptions in the formation of purchase decisions. It becomes, however, more and more difficult for consumers to actually know the correct country of origin of their products and brands. Moreover, as consumers are faced with an extensive amount of information, it is likely that origin information is not always playing an important part in the formulation of the purchase decision. Is ¿made in¿ still important for consumers Do they actually know the origin of their products and brands This book puts consumers¿ country of origin knowledge to a test and discusses the importance of origin information in an up-to-date context. The conclusions drawn in this book are significant for marketing scholars and professionals as well as students interested in international marketing. The book also serves as a solid literature review and offers a framework for future research.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 188 pp. Englisch.…

Condizione: New. PRINT ON DEMAND.