Lingua: Inglese
Editore: VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836418266 ISBN 13: 9783836418263
Da: medimops, Berlin, Germania
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Lingua: Inglese
Editore: VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836418266 ISBN 13: 9783836418263
Da: GreatBookPrices, Columbia, MD, U.S.A.
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Lingua: Inglese
Editore: VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836418266 ISBN 13: 9783836418263
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Lingua: Inglese
Editore: VDM Verlag Dr. Mueller E.K., 2007
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Lingua: Inglese
Editore: VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836418266 ISBN 13: 9783836418263
Da: GreatBookPricesUK, Woodford Green, Regno Unito
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Da: Biblios, Frankfurt am main, HESSE, Germania
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Country of Origin Knowledge | Insights into Consumers' Knowledge | Peter Hennebichler | Taschenbuch | 188 S. | Englisch | 2012 | AV Akademikerverlag | EAN 9783639411171 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
Lingua: Inglese
Editore: VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836418266 ISBN 13: 9783836418263
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 153,76
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: VDM Verlag Dr. Mueller e.K., 2007
ISBN 10: 3836418266 ISBN 13: 9783836418263
Da: Mispah books, Redhill, SURRE, Regno Unito
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Lingua: Inglese
Editore: VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836418266 ISBN 13: 9783836418263
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Aggiungi al carrellopaperback. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Lingua: Inglese
Editore: VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836418266 ISBN 13: 9783836418263
Da: PBShop.store US, Wood Dale, IL, U.S.A.
EUR 69,20
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Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Lingua: Inglese
Editore: VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836418266 ISBN 13: 9783836418263
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 66,73
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Aggiungi al carrelloPAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Lingua: Inglese
Editore: AV Akademikerverlag Mai 2012, 2012
ISBN 10: 363941117X ISBN 13: 9783639411171
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 68,00
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Revision with unchanged content. The effect of the country of origin of a product is an important influence in consumers product evaluations and has been studied for more than 40 years. Marketing practice shows that consumers ascribe abilities to certain countries (e.g. German Engineering , French Cheese ) and use such positive perceptions in the formation of purchase decisions. It becomes, however, more and more difficult for consumers to actually know the correct country of origin of their products and brands. Moreover, as consumers are faced with an extensive amount of information, it is likely that origin information is not always playing an important part in the formulation of the purchase decision. Is made in still important for consumers Do they actually know the origin of their products and brands This book puts consumers country of origin knowledge to a test and discusses the importance of origin information in an up-to-date context. The conclusions drawn in this book are significant for marketing scholars and professionals as well as students interested in international marketing. The book also serves as a solid litera ture review and offers a framework for future research. 188 pp. Englisch.
Da: moluna, Greven, Germania
EUR 52,71
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Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Hennebichler Peterstudied International Business Administration at the University of Vienna and the University of Western Australia. He graduated in International Marketing and Management and started his carreer in a leading, globall.
Da: Majestic Books, Hounslow, Regno Unito
EUR 108,19
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. Print on Demand.
Lingua: Inglese
Editore: AV Akademikerverlag Mai 2012, 2012
ISBN 10: 363941117X ISBN 13: 9783639411171
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 68,00
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Revision with unchanged content. The effect of the country of origin of a product is an important influence in consumers¿ product evaluations and has been studied for more than 40 years. Marketing practice shows that consumers ascribe abilities to certain countries (e.g. ¿German Engineering¿, ¿French Cheese¿) and use such positive perceptions in the formation of purchase decisions. It becomes, however, more and more difficult for consumers to actually know the correct country of origin of their products and brands. Moreover, as consumers are faced with an extensive amount of information, it is likely that origin information is not always playing an important part in the formulation of the purchase decision. Is ¿made in¿ still important for consumers Do they actually know the origin of their products and brands This book puts consumers¿ country of origin knowledge to a test and discusses the importance of origin information in an up-to-date context. The conclusions drawn in this book are significant for marketing scholars and professionals as well as students interested in international marketing. The book also serves as a solid literature review and offers a framework for future research.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 188 pp. Englisch.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 68,82
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Revision with unchanged content. The effect of the country of origin of a product is an important influence in consumers product evaluations and has been studied for more than 40 years. Marketing practice shows that consumers ascribe abilities to certain countries (e.g. German Engineering , French Cheese ) and use such positive perceptions in the formation of purchase decisions. It becomes, however, more and more difficult for consumers to actually know the correct country of origin of their products and brands. Moreover, as consumers are faced with an extensive amount of information, it is likely that origin information is not always playing an important part in the formulation of the purchase decision. Is made in still important for consumers Do they actually know the origin of their products and brands This book puts consumers country of origin knowledge to a test and discusses the importance of origin information in an up-to-date context. The conclusions drawn in this book are significant for marketing scholars and professionals as well as students interested in international marketing. The book also serves as a solid litera ture review and offers a framework for future research.