Holger schramm (109 risultati)

Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

24 x 20,5 cm quer ; kart. . Condizione: Gut. 58 S. ; Paperbackausgabe, Querformat, 58 Seiten mit zahlreichen schönen farbigen Fotos. Gutes Exemplar. hw1360 ISBN: 9781034025313.

Kartoniert. Condizione: Gut erhalten. 2., leicht überarb. Auflage; 221 S. Size: 315 g. Buch.

Paperback. Condizione: Brand New. 138 pages. German language. 5.00x0.32x7.99 inches. In Stock.

Condizione: New. pp. 132 1. Aufl. 2017 ed. edition NO-PA16APR2015-KAP.

Condizione: New.

Hardback. Condizione: New. 1.

Condizione: As New. Unread book in perfect condition.

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: New.

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: As New. Unread book in perfect condition.

Buch. Condizione: Neu. Neuware -This handbook offers a comprehensive overview of the subjects and theories of media use research. In 37 contributions, the questions and subjects of the discipline are presented, the current state of research is analysed and an outlook on open questions is given. The contributions thus provide a systematic approach to the state of research on each topic from a communication science perspective. The handbook is divided into four parts: (1) the foundations of media use, (2) questions of media choice and attraction, (3) specific phenomena of media experiences and processes, and (4) the most important contexts of media use. Modern media effects theories can no longer forego analysing media experiences and processes. The handbook therefore examines these phenomena before and during media use in detail. The handbook's target readership is the broad specialist audience of communication science and its related subjects, such as sociology, psychology, political science, educational science as well as advanced students of these disciplines.The editorsProf. Dr. Holger Schramm is professor of Media and Business Communication at the University of Würzburg.Prof. Dr. Volker Gehrau is professor of Communication Science at the University of Münster.Prof. Dr. Helena Bilandzic is professor of Communication Science with a focus on media processes and effects at the University of Augsburg.Prof. Dr. Carsten Wünsch is professor of Communication Science with focus on empirical and theoretical perspectives on media use and effects research at the University of Bamberg.With contributions byStefanie Averbeck-Lietz | Anna Bartsch | Helena Bilandzic | Marco Dohle | Andreas Fahr | Luisa Gehle | Volker Gehrau | Alicia Gilbert | Uli Gleich | Anne Haage | Maren Hartmann | Uwe Hasebrink | Matthias R. Hastall | Andreas Hepp | Viktoria Heyer | Sarah Juricek | Anja Kalch | Veronika Karnowski | Christoph Klimmt | Thomas Koch | Anna Sophie Kümpel | Klara Langmann | Sophie Lecheler | Nicole Liebers-Trappe | Christine Linke | Merja Mahrt | Jörg Matthes | Fabian Mayer | Teresa K. Naab | Brigitte Naderer | Stephan Niemand | Magdalena Obermaier | Özen Odag | Zoe Olbermann | Daniel Possler | Elizabeth Prommer | Leonard Reinecke | Diana Rieger | Simon Sax | Svenja Schäfer | Christian Schemer | Daniela Schlütz | Anna Schnauber-Stockmann | Holger Schramm | Stephan Schwan | Ulrike Schwertberger | Philip Sinner | Denise Sommer | Monika Suckfüll | Freya Sukalla | Ralph Weiß | Werner Wirth | Carsten Wünsch | Tim Wulf 740 pp. Englisch.…

Buch. Condizione: Neu. Neuware -This handbook offers a comprehensive overview of the subjects and theories of media use research. In 37 contributions, the questions and subjects of the discipline are presented, the current state of research is analysed and an outlook on open questions is given. The contributions thus provide a systematic approach to the state of research on each topic from a communication science perspective. The handbook is divided into four parts: (1) the foundations of media use, (2) questions of media choice and attraction, (3) specific phenomena of media experiences and processes, and (4) the most important contexts of media use. Modern media effects theories can no longer forego analysing media experiences and processes. The handbook therefore examines these phenomena before and during media use in detail. The handbook's target readership is the broad specialist audience of communication science and its related subjects, such as sociology, psychology, political science, educational science as well as advanced students of these disciplines.The editorsProf. Dr. Holger Schramm is professor of Media and Business Communication at the University of Würzburg.Prof. Dr. Volker Gehrau is professor of Communication Science at the University of Münster.Prof. Dr. Helena Bilandzic is professor of Communication Science with a focus on media processes and effects at the University of Augsburg.Prof. Dr. Carsten Wünsch is professor of Communication Science with focus on empirical and theoretical perspectives on media use and effects research at the University of Bamberg.With contributions byStefanie Averbeck-Lietz | Anna Bartsch | Helena Bilandzic | Marco Dohle | Andreas Fahr | Luisa Gehle | Volker Gehrau | Alicia Gilbert | Uli Gleich | Anne Haage | Maren Hartmann | Uwe Hasebrink | Matthias R. Hastall | Andreas Hepp | Viktoria Heyer | Sarah Juricek | Anja Kalch | Veronika Karnowski | Christoph Klimmt | Thomas Koch | Anna Sophie Kümpel | Klara Langmann | Sophie Lecheler | Nicole Liebers-Trappe | Christine Linke | Merja Mahrt | Jörg Matthes | Fabian Mayer | Teresa K. Naab | Brigitte Naderer | Stephan Niemand | Magdalena Obermaier | Özen Odag | Zoe Olbermann | Daniel Possler | Elizabeth Prommer | Leonard Reinecke | Diana Rieger | Simon Sax | Svenja Schäfer | Christian Schemer | Daniela Schlütz | Anna Schnauber-Stockmann | Holger Schramm | Stephan Schwan | Ulrike Schwertberger | Philip Sinner | Denise Sommer | Monika Suckfüll | Freya Sukalla | Ralph Weiß | Werner Wirth | Carsten Wünsch | Tim Wulf 740 pp. Englisch.…

Buch. Condizione: Neu. Neuware -This handbook offers a comprehensive overview of the subjects and theories of media use research. In 37 contributions, the questions and subjects of the discipline are presented, the current state of research is analysed and an outlook on open questions is given. The contributions thus provide a systematic approach to the state of research on each topic from a communication science perspective. The handbook is divided into four parts: (1) the foundations of media use, (2) questions of media choice and attraction, (3) specific phenomena of media experiences and processes, and (4) the most important contexts of media use. Modern media effects theories can no longer forego analysing media experiences and processes. The handbook therefore examines these phenomena before and during media use in detail. The handbook's target readership is the broad specialist audience of communication science and its related subjects, such as sociology, psychology, political science, educational science as well as advanced students of these disciplines.The editorsProf. Dr. Holger Schramm is professor of Media and Business Communication at the University of Würzburg.Prof. Dr. Volker Gehrau is professor of Communication Science at the University of Münster.Prof. Dr. Helena Bilandzic is professor of Communication Science with a focus on media processes and effects at the University of Augsburg.Prof. Dr. Carsten Wünsch is professor of Communication Science with focus on empirical and theoretical perspectives on media use and effects research at the University of Bamberg.With contributions byStefanie Averbeck-Lietz | Anna Bartsch | Helena Bilandzic | Marco Dohle | Andreas Fahr | Luisa Gehle | Volker Gehrau | Alicia Gilbert | Uli Gleich | Anne Haage | Maren Hartmann | Uwe Hasebrink | Matthias R. Hastall | Andreas Hepp | Viktoria Heyer | Sarah Juricek | Anja Kalch | Veronika Karnowski | Christoph Klimmt | Thomas Koch | Anna Sophie Kümpel | Klara Langmann | Sophie Lecheler | Nicole Liebers-Trappe | Christine Linke | Merja Mahrt | Jörg Matthes | Fabian Mayer | Teresa K. Naab | Brigitte Naderer | Stephan Niemand | Magdalena Obermaier | Özen Odä | Zoe Olbermann | Daniel Possler | Elizabeth Prommer | Leonard Reinecke | Diana Rieger | Simon Sax | Svenja Schäfer | Christian Schemer | Daniela Schlütz | Anna Schnauber-Stockmann | Holger Schramm | Stephan Schwan | Ulrike Schwertberger | Philip Sinner | Denise Sommer | Monika Suckfüll | Freya Sukalla | Ralph Weiß | Werner Wirth | Carsten Wünsch | Tim Wulf.…

Buch. Condizione: Neu. Neuware - This handbook offers a comprehensive overview of the subjects and theories of media use research. In 37 contributions, the questions and subjects of the discipline are presented, the current state of research is analysed and an outlook on open questions is given. The contributions thus provide a systematic approach to the state of research on each topic from a communication science perspective. The handbook is divided into four parts: (1) the foundations of media use, (2) questions of media choice and attraction, (3) specific phenomena of media experiences and processes, and (4) the most important contexts of media use. Modern media effects theories can no longer forego analysing media experiences and processes. The handbook therefore examines these phenomena before and during media use in detail. The handbook's target readership is the broad specialist audience of communication science and its related subjects, such as sociology, psychology, political science, educational science as well as advanced students of these disciplines.The editorsProf. Dr. Holger Schramm is professor of Media and Business Communication at the University of Würzburg.Prof. Dr. Volker Gehrau is professor of Communication Science at the University of Münster.Prof. Dr. Helena Bilandzic is professor of Communication Science with a focus on media processes and effects at the University of Augsburg.Prof. Dr. Carsten Wünsch is professor of Communication Science with focus on empirical and theoretical perspectives on media use and effects research at the University of Bamberg.With contributions byStefanie Averbeck-Lietz | Anna Bartsch | Helena Bilandzic | Marco Dohle | Andreas Fahr | Luisa Gehle | Volker Gehrau | Alicia Gilbert | Uli Gleich | Anne Haage | Maren Hartmann | Uwe Hasebrink | Matthias R. Hastall | Andreas Hepp | Viktoria Heyer | Sarah Juricek | Anja Kalch | Veronika Karnowski | Christoph Klimmt | Thomas Koch | Anna Sophie Kümpel | Klara Langmann | Sophie Lecheler | Nicole Liebers-Trappe | Christine Linke | Merja Mahrt | Jörg Matthes | Fabian Mayer | Teresa K. Naab | Brigitte Naderer | Stephan Niemand | Magdalena Obermaier | Özen Odag | Zoe Olbermann | Daniel Possler | Elizabeth Prommer | Leonard Reinecke | Diana Rieger | Simon Sax | Svenja Schäfer | Christian Schemer | Daniela Schlütz | Anna Schnauber-Stockmann | Holger Schramm | Stephan Schwan | Ulrike Schwertberger | Philip Sinner | Denise Sommer | Monika Suckfüll | Freya Sukalla | Ralph Weiß | Werner Wirth | Carsten Wünsch | Tim Wulf.…

Condizione: New.

Hardcover. Condizione: Brand New. 750 pages. 9.61x1.73x6.97 inches. In Stock.

hardcover. Condizione: New.

Buch. Condizione: Neu. Neuware -This handbook offers a comprehensive overview of the subjects and theories of media use research. In 37 contributions, the questions and subjects of the discipline are presented, the current state of research is analysed and an outlook on open questions is given. The contributions thus provide a systematic approach to the state of research on each topic from a communication science perspective. The handbook is divided into four parts: (1) the foundations of media use, (2) questions of media choice and attraction, (3) specific phenomena of media experiences and processes, and (4) the most important contexts of media use. Modern media effects theories can no longer forego analysing media experiences and processes. The handbook therefore examines these phenomena before and during media use in detail. The handbook's target readership is the broad specialist audience of communication science and its related subjects, such as sociology, psychology, political science, educational science as well as advanced students of these disciplines.The editorsProf. Dr. Holger Schramm is professor of Media and Business Communication at the University of Würzburg.Prof. Dr. Volker Gehrau is professor of Communication Science at the University of Münster.Prof. Dr. Helena Bilandzic is professor of Communication Science with a focus on media processes and effects at the University of Augsburg.Prof. Dr. Carsten Wünsch is professor of Communication Science with focus on empirical and theoretical perspectives on media use and effects research at the University of Bamberg.With contributions byStefanie Averbeck-Lietz | Anna Bartsch | Helena Bilandzic | Marco Dohle | Andreas Fahr | Luisa Gehle | Volker Gehrau | Alicia Gilbert | Uli Gleich | Anne Haage | Maren Hartmann | Uwe Hasebrink | Matthias R. Hastall | Andreas Hepp | Viktoria Heyer | Sarah Juricek | Anja Kalch | Veronika Karnowski | Christoph Klimmt | Thomas Koch | Anna Sophie Kümpel | Klara Langmann | Sophie Lecheler | Nicole Liebers-Trappe | Christine Linke | Merja Mahrt | Jörg Matthes | Fabian Mayer | Teresa K. Naab | Brigitte Naderer | Stephan Niemand | Magdalena Obermaier | Özen Odä | Zoe Olbermann | Daniel Possler | Elizabeth Prommer | Leonard Reinecke | Diana Rieger | Simon Sax | Svenja Schäfer | Christian Schemer | Daniela Schlütz | Anna Schnauber-Stockmann | Holger Schramm | Stephan Schwan | Ulrike Schwertberger | Philip Sinner | Denise Sommer | Monika Suckfüll | Freya Sukalla | Ralph Weiß | Werner Wirth | Carsten Wünsch | Tim WulfNomos Verlags GmbH, Waldseestr. 3-5, 76530 Baden-Baden 740 pp. Englisch.…

Buch. Condizione: Neu. Handbook of Media Use | Holger Schramm (u. a.) | Buch | NomosHandbuch | 750 S. | Englisch | 2026 | Nomos Verlags GmbH | EAN 9783756033171 | Verantwortliche Person für die EU: Nomos Verlagsgesellschaft mbH & Co. KG, Waldseestr. 3-5, 76530 Baden-Baden, nomos[at]nomos[dot]de | Anbieter: preigu.…

Taschenbuch. Condizione: Neu. Neuware - Die Rezeption von Sportereignissen hat gewisse Konstanten, bei denen es keinen Unterschied macht, ob man 'live dabei' ist oder ob die Medien vermitteln: In beiden Fällen konstituiert sich das Erleben des Sports zunächst aus Beobachtungen von Sportlern, Sportlerinnen und Mannschaften und deren Leistungen, aus Attributionsprozessen, sozialen Vergleichen, Sympathien und Antipathien sowie Prozessen der Identifikation oder Ablehnung. In beiden Fällen können zudem soziale Gruppenkonstellationen und -dynamiken eine entscheidende Rolle für weitere sozialpsychologische Prozesse spielen. Eine nahe liegende Hypothese wäre, dass der Sport in den Medien aufgrund bestimmter Besonderheiten in der medialen Aufbereitung, aufgrund von Einschränkungen in der Rezeptionssituation (z.B. der fehlende Live-Kontakt zwischen Rezipienten und Sportlern) sowie aufgrund öffentlichkeitswirksamer Massenprozesse eine ganz eigene Sportwirklichkeit bzw. -realität schafft und damit ein Rezeptionserleben bei den Zuschauern und Zuschauerinnen generiert, das von dem Erleben des entsprechenden Live-Erlebnisses zumindest partiell abweichen dürfte. Die medienpsychologische und kommunikationswissenschaftliche Forschung zur Produktion, Präsentation und zum Erleben von Sport in den Medien kann auf eine mittlerweile ca. 25jährige Tradition zurückgreifen. Ziel dieses Bandes ist es, u.a. auf Basis dieses Forschungsstandes sozialpsychologische Besonderheiten der medialen Produktion/Aufbereitung/Präsentation, der medialen Rezeption(ssituation) und der massenmedialen Öffentlichkeitswirkung des Sports zu identifizieren, um damit Argumente für eine zumindest partiell genuine Sozialpsychologie des Sports in den Medien zu sammeln. Insgesamt schlägt der Band damit einen Bogen, der sozialpsychologische Prozesse des Mediensports von der Mikro- bis zur Makroebene beschreibt und analysiert. …

Taschenbuch. Condizione: Neu. Neuware - Die zunehmende Digitalisierung und der fortschreitende Einbezug von Computertechnologie in der Gestaltung und Produktion von Medienangeboten haben die Werbe- und Markenkommunikation im letzten Jahrzehnt rasant verändert. Wie innovativ sind die neuen Medienwelten aber tatsächlich - und für wen Handelt es sich nicht - zumindest in Teilen - eher um alten Wein in neuen Schläuchen Wie innovativ ist demnach die aktuelle Entwicklung in der Werbe- und Markenkommunikation Und wie innovativ ist die betreffende wissenschaftliche Forschung Nicht selten wird der Forschung ja vorgeworfen, der Entwicklung in der Werbepraxis ein paar Jahre hinterher zu hinken. Dieser Forschungsband hat sich zum Ziel gesetzt, die in Deutschland, Österreich und der Schweiz betriebene aktuelle Forschung zur Werbe- und Markenkommunikation in neuen und digitalen Medienumgebungen zu bündeln und zu diskutieren. 16 ausgewählte Beiträge beschäftigen sich mit programmintegrierter Werbung, mit Onlinewerbung und Markenkommunikation in Social Networks, mit Werbepotenzialen von Social TV, Markenmedien und alternativen Werbeträgern wie den Ambient Medien sowie mit Perspektiven und der Zukunft der Werbe- und Markenkommunikation. Der Band spannt damit einen Bogen, der nicht nur für Werbeforscher, sondern auch für die Werbe- und Medienbranche insgesamt relevant und hoch aktuell ist.…

Condizione: New.

Broschiert. 272 S. : graph. Darst. ; 24 cm, Einband leicht bestossen, sonst sehr gutes Ex. Sprache: Deutsch Gewicht in Gramm: 1000.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New.