Jangyul kim (6 risultati)
- Brossura
Da: preigu, Osnabrück, Germaniapreigu
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 51,10
EUR 70,00 spedizioneSpedito da Germania a U.S.A.Quantità: 5 disponibili
Taschenbuch. Condizione: Neu. AN EXPERIMENTAL TEST OF PUBLIC RELATIONS MESSAGES | SIDEDNESS, AND CORPORATE GOODWILL AND TRUSTWORTHINESS | Jangyul Kim | Taschenbuch | 152 S. | Englisch | 2009 | LAP LAMBERT Academic Publishing | EAN 9783838311159 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 4…9078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
- Brossura
Da: Mispah books, Redhill, SURRE, Regno UnitoMispah books
Contatta il venditoreVenditore con 4 stelleCondizione: Usato - Come nuovo
EUR 139,44
EUR 29,18 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
- Brossura
- Print on Demand
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 59,00
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study examined the effect of message sidedness in public relations messages and its interaction effect with source credibility, in particular, with source trustworthiness and source goodwill, on the message recipients' attitud…e toward the message, the public relations issue, and toward the company. The findings provide a theoretical and practical background for public relations activities. In particular, this study highlights why it is important for a corporation to be perceived as a responsible corporate citizen by its target publics in its community, and how and when a company may use various types of message sidedness to make a public relations message more effective, depending on their perceived goodwill and trustworthiness among target publics. Finally, this study acknowledged the use of modern public relations tools by utilizing a weblog in the experiment. 152 pp. Englisch.
- Brossura
- Print on Demand
Da: moluna, Greven, Germaniamoluna
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 48,50
EUR 48,99 spedizioneSpedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This study examined the effect of message sidedness in public relations messages and its interaction effect with source credibility, in particular, with source trustworthiness and source goodwill, on the message reci…pients attitude toward the message, the .
- Brossura
- Print on Demand
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 59,00
EUR 60,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This study examined the effect of message sidedness in public relations messages and its interaction effect with source credibility, in particular, with source trustworthiness and source goodwill, on the message recipients¿ attitude to…ward the message, the public relations issue, and toward the company. The findings provide a theoretical and practical background for public relations activities. In particular, this study highlights why it is important for a corporation to be perceived as a responsible corporate citizen by its target publics in its community, and how and when a company may use various types of message sidedness to make a public relations message more effective, depending on their perceived goodwill and trustworthiness among target publics. Finally, this study acknowledged the use of modern public relations tools by utilizing a weblog in the experiment.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 152 pp. Englisch.
- Brossura
- Print on Demand
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 59,71
EUR 61,22 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This study examined the effect of message sidedness in public relations messages and its interaction effect with source credibility, in particular, with source trustworthiness and source goodwill, on the message recipients' attitude tow…ard the message, the public relations issue, and toward the company. The findings provide a theoretical and practical background for public relations activities. In particular, this study highlights why it is important for a corporation to be perceived as a responsible corporate citizen by its target publics in its community, and how and when a company may use various types of message sidedness to make a public relations message more effective, depending on their perceived goodwill and trustworthiness among target publics. Finally, this study acknowledged the use of modern public relations tools by utilizing a weblog in the experiment.
