Kim jangyul (6 risultati)

Taschenbuch. Condizione: Neu. AN EXPERIMENTAL TEST OF PUBLIC RELATIONS MESSAGES | SIDEDNESS, AND CORPORATE GOODWILL AND TRUSTWORTHINESS | Jangyul Kim | Taschenbuch | 152 S. | Englisch | 2009 | LAP LAMBERT Academic Publishing | EAN 9783838311159 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study examined the effect of message sidedness in public relations messages and its interaction effect with source credibility, in particular, with source trustworthiness and source goodwill, on the message recipients' attitude toward the message, the public relations issue, and toward the company. The findings provide a theoretical and practical background for public relations activities. In particular, this study highlights why it is important for a corporation to be perceived as a responsible corporate citizen by its target publics in its community, and how and when a company may use various types of message sidedness to make a public relations message more effective, depending on their perceived goodwill and trustworthiness among target publics. Finally, this study acknowledged the use of modern public relations tools by utilizing a weblog in the experiment. 152 pp. Englisch.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This study examined the effect of message sidedness in public relations messages and its interaction effect with source credibility, in particular, with source trustworthiness and source goodwill, on the message recipients attitude toward the message, the .…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This study examined the effect of message sidedness in public relations messages and its interaction effect with source credibility, in particular, with source trustworthiness and source goodwill, on the message recipients' attitude toward the message, the public relations issue, and toward the company. The findings provide a theoretical and practical background for public relations activities. In particular, this study highlights why it is important for a corporation to be perceived as a responsible corporate citizen by its target publics in its community, and how and when a company may use various types of message sidedness to make a public relations message more effective, depending on their perceived goodwill and trustworthiness among target publics. Finally, this study acknowledged the use of modern public relations tools by utilizing a weblog in the experiment.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This study examined the effect of message sidedness in public relations messages and its interaction effect with source credibility, in particular, with source trustworthiness and source goodwill, on the message recipients¿ attitude toward the message, the public relations issue, and toward the company. The findings provide a theoretical and practical background for public relations activities. In particular, this study highlights why it is important for a corporation to be perceived as a responsible corporate citizen by its target publics in its community, and how and when a company may use various types of message sidedness to make a public relations message more effective, depending on their perceived goodwill and trustworthiness among target publics. Finally, this study acknowledged the use of modern public relations tools by utilizing a weblog in the experiment.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 152 pp. Englisch.…