Lingua: Inglese
Editore: Sage Publications Pvt. Ltd, 2021
ISBN 10: 9391370330 ISBN 13: 9789391370336
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Lingua: Inglese
Editore: SAGE Publications Pvt. Ltd, 2021
ISBN 10: 9391370330 ISBN 13: 9789391370336
Da: Bay State Book Company, North Smithfield, RI, U.S.A.
Condizione: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.
EUR 11,98
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. 1773135610. 3/10/2026 9:40:10 AM.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
Condizione: New.
Condizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032898224 ISBN 13: 9781032898223
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 56,81
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires.Product managers are required to manage the ideation, development, production, marketing, and distribution of a product. This book:highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design;provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples;highlights the unique considerations and processes underpinning digital product creation; and explores marketing strategies including various channels for digital marketing and how product managers can use these effectively.Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.
EUR 49,55
Quantità: 3 disponibili
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 43,12
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2026
ISBN 10: 1032973323 ISBN 13: 9781032973326
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 61,90
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Digital transformation, anchored in data and powered by frontier technologies such as artificial intelligence (AI), Generative AI (GenAI), and emerging agentic systems, is arguably the most widely pursued initiative among companies of all sizes worldwide. Digital natives and traditional incumbents alike are struggling to cope with the relentless pace of technological change. While successful incumbents may have mastered value creation and extraction within their established core businesses, they often continue to treat digital as peripheral to their core strategy. Yet recurring flashes of potential reveal digital as a credible source of sustainable advantage, creating ambiguity about its true scope and impact. Many organisations struggle to find a clear starting point or design a roadmap, and even when initiatives begin, return on investment (ROI) and change management remain major barriers. The second edition of this book offers theories and frameworks to understand and develop these elements, while updating and refining practical models for technology taxonomy, digital literacy, digital transformation, and paths to value. Incorporating lessons on competing in the digital era, it features real-world cases in consulting and strategy, accessible to students, instructors, and professionals without prior expertise. Designed to support teaching and learning, it remains a valuable resource for students of Business, Management and Marketing; Organisational Change; Production, Operations and Information; Management e-Business; Information / Knowledge Management; Innovation Management; Organisational Studies; and Management of Technology and Innovation.
EUR 54,59
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
Condizione: New. 1st edition NO-PA16APR2015-KAP.
Da: Chiron Media, Wallingford, Regno Unito
EUR 46,94
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Aggiungi al carrellopaperback. Condizione: New.
EUR 51,68
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 48,90
Quantità: 10 disponibili
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 50,51
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 51,59
Quantità: 1 disponibili
Aggiungi al carrellopaperback. Condizione: New.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 59,23
Quantità: 3 disponibili
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 55,17
Quantità: 10 disponibili
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Condizione: New.
EUR 63,10
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 2nd edition. 290 pages. 9.18x6.12x9.21 inches. In Stock.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 65,70
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
Da: Revaluation Books, Exeter, Regno Unito
EUR 73,93
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 268 pages. 9.18x6.12x9.21 inches. In Stock.
EUR 81,70
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 2nd edition. 290 pages. 9.18x6.12x9.21 inches. In Stock.
Lingua: Inglese
Editore: Taylor & Francis Ltd Feb 2026, 2026
ISBN 10: 1032973323 ISBN 13: 9781032973326
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 59,46
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware - Digital transformation, anchored in data and powered by frontier technologies such as artificial intelligence (AI), Generative AI (GenAI), and emerging agentic systems, is arguably the most widely pursued initiative among companies of all sizes worldwide. Digital natives and traditional incumbents alike are struggling to cope with the relentless pace of technological change.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032898224 ISBN 13: 9781032898223
Da: Rarewaves.com UK, London, Regno Unito
EUR 52,87
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires.Product managers are required to manage the ideation, development, production, marketing, and distribution of a product. This book:highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design;provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples;highlights the unique considerations and processes underpinning digital product creation; and explores marketing strategies including various channels for digital marketing and how product managers can use these effectively.Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2026
ISBN 10: 1032973323 ISBN 13: 9781032973326
Da: Rarewaves.com UK, London, Regno Unito
EUR 57,74
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Digital transformation, anchored in data and powered by frontier technologies such as artificial intelligence (AI), Generative AI (GenAI), and emerging agentic systems, is arguably the most widely pursued initiative among companies of all sizes worldwide. Digital natives and traditional incumbents alike are struggling to cope with the relentless pace of technological change. While successful incumbents may have mastered value creation and extraction within their established core businesses, they often continue to treat digital as peripheral to their core strategy. Yet recurring flashes of potential reveal digital as a credible source of sustainable advantage, creating ambiguity about its true scope and impact. Many organisations struggle to find a clear starting point or design a roadmap, and even when initiatives begin, return on investment (ROI) and change management remain major barriers. The second edition of this book offers theories and frameworks to understand and develop these elements, while updating and refining practical models for technology taxonomy, digital literacy, digital transformation, and paths to value. Incorporating lessons on competing in the digital era, it features real-world cases in consulting and strategy, accessible to students, instructors, and professionals without prior expertise. Designed to support teaching and learning, it remains a valuable resource for students of Business, Management and Marketing; Organisational Change; Production, Operations and Information; Management e-Business; Information / Knowledge Management; Innovation Management; Organisational Studies; and Management of Technology and Innovation.
Condizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 158,65
Quantità: 10 disponibili
Aggiungi al carrelloCondizione: New.