Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
hardcover. Condizione: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
EUR 81,63
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 82,83
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Aggiungi al carrelloCondizione: New.
Da: Textbooks_Source, Columbia, MO, U.S.A.
Prima edizione
Hardcover. Condizione: New. 1st Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 89,58
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Aggiungi al carrelloCondizione: New. In.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 86,81
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 93,85
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: John Wiley and Sons Inc, US, 2012
ISBN 10: 1119993202 ISBN 13: 9781119993209
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 112,39
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Aggiungi al carrelloHardback. Condizione: New. Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models.Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies.Explores each model in detail, from investigating the need for CRM models to looking at the future of the models.Presents models and concepts that span across the introductory, advanced, and specialist levels. Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.
EUR 111,24
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Aggiungi al carrelloCondizione: New. pp. 286.
Condizione: New. pp. 286 Index.
EUR 146,45
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 1st edition. 286 pages. 9.00x6.00x0.75 inches. In Stock.
Lingua: Inglese
Editore: John Wiley and Sons Inc, US, 2012
ISBN 10: 1119993202 ISBN 13: 9781119993209
Da: Rarewaves.com UK, London, Regno Unito
EUR 106,69
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models.Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies.Explores each model in detail, from investigating the need for CRM models to looking at the future of the models.Presents models and concepts that span across the introductory, advanced, and specialist levels. Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.
Da: Revaluation Books, Exeter, Regno Unito
EUR 119,79
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 1st edition. 286 pages. 9.00x6.00x0.75 inches. In Stock. This item is printed on demand.