Da: Textbooks_Source, Columbia, MO, U.S.A.
Prima edizione
Hardcover. Condizione: New. 1st Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
EUR 90,90
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Aggiungi al carrelloCondizione: New.
EUR 94,13
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 87,04
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Aggiungi al carrelloCondizione: New. In.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 84,72
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Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: John Wiley and Sons Inc, US, 2012
ISBN 10: 1119993202 ISBN 13: 9781119993209
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 110,82
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Aggiungi al carrelloHardback. Condizione: New. Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models.Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies.Explores each model in detail, from investigating the need for CRM models to looking at the future of the models.Presents models and concepts that span across the introductory, advanced, and specialist levels. Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.
EUR 109,75
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 286.
Condizione: New. pp. 286 Index.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 114,16
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 143,87
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 1st edition. 286 pages. 9.00x6.00x0.75 inches. In Stock.
Lingua: Inglese
Editore: John Wiley and Sons Inc, US, 2012
ISBN 10: 1119993202 ISBN 13: 9781119993209
Da: Rarewaves.com UK, London, Regno Unito
EUR 104,45
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models.Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies.Explores each model in detail, from investigating the need for CRM models to looking at the future of the models.Presents models and concepts that span across the introductory, advanced, and specialist levels. Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.
Da: Revaluation Books, Exeter, Regno Unito
EUR 117,27
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 1st edition. 286 pages. 9.00x6.00x0.75 inches. In Stock. This item is printed on demand.