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Building a Marketing Plan : A Complete Guide
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Building a Marketing Plan : A Complete Guide
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Aggiungi al carrelloPaperback. Condizione: New. The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an early stage. In response to these issues, the proposed manuscript covers the themes of planning, implementing and controlling marketing activities, which will provide guidance to marketers and non-marketer alike, in undertaking a marketing plan. The latest research findings in the marketing area are included. This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful.
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Building a Marketing Plan: A Complete Guide
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Aggiungi al carrelloPaperback. Condizione: New. The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an early stage. In response to these issues, the proposed manuscript covers the themes of planning, implementing and controlling marketing activities, which will provide guidance to marketers and non-marketer alike, in undertaking a marketing plan. The latest research findings in the marketing area are included. This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful.
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Qualitative Methods in Tourism Research: Theory and Practice (Aspects of Tourism, 82) (Volume 82)
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Qualitative Methods in Tourism Research: Theory and Practice (Aspects of Tourism): 82
Libro 61 di 96: Aspects of TourismLingua: Inglese
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Building a Marketing Plan : A Complete Guide
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Building a Marketing Plan : A Complete Guide
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Qualitative Methods in Tourism Research : Theory and Practice
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Qualitative Methods in Tourism Research
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Aggiungi al carrelloPaperback. Condizione: New. This volume seeks to expose and illustrate new approaches and thinking in qualitative methods that are being developed and implemented in tourism research. The contributions bring together various qualitative methods and approaches while also providing suggestions for the juxtaposition of qualitative and quantitative methods in mixed methods research. The book has been written with a cross-disciplinary approach which provides an insight into the art of research development from business, sociology and tourism perspectives. The chapters provide readers with a context and practical application examples for each method. They present a distinctive opportunity for social researchers from a range of disciplines, in particular tourism, to examine how to adapt the wide variety of qualitative approaches to their particular research needs.
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Qualitative Methods in Tourism Research
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Qualitative Methods in Tourism Research
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Qualitative Methods in Tourism Research : Theory and Practice
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Qualitative Methods in Tourism Research
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Qualitative Methods in Tourism Research: Theory and Practice (ASPECTS OF TOURISM)
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Qualitative Methods in Tourism Research : Theory and Practice
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Qualitative Methods in Tourism Research
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Aggiungi al carrelloPaperback. Condizione: New. This volume seeks to expose and illustrate new approaches and thinking in qualitative methods that are being developed and implemented in tourism research. The contributions bring together various qualitative methods and approaches while also providing suggestions for the juxtaposition of qualitative and quantitative methods in mixed methods research. The book has been written with a cross-disciplinary approach which provides an insight into the art of research development from business, sociology and tourism perspectives. The chapters provide readers with a context and practical application examples for each method. They present a distinctive opportunity for social researchers from a range of disciplines, in particular tourism, to examine how to adapt the wide variety of qualitative approaches to their particular research needs.
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Qualitative Methods in Tourism Research: Theory and Practice (Aspects of Tourism, 82) (Volume 82)
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Qualitative Methods in Tourism Research : Theory and Practice
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Qualitative Methods in Tourism Research: Theory and Practice
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Building a Marketing Plan: A Complete Guide
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Aggiungi al carrelloPaperback. Condizione: New. The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an early stage. In response to these issues, the proposed manuscript covers the themes of planning, implementing and controlling marketing activities, which will provide guidance to marketers and non-marketer alike, in undertaking a marketing plan. The latest research findings in the marketing area are included. This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful.
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Building a Marketing Plan
Libro 3 di 13: Marketing Strategy CollectionLingua: Inglese
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Qualitative Methods in Tourism Research: Theory and Practice
Libro 61 di 96: Aspects of TourismDa: Revaluation Books, Exeter, Regno Unito
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Building a Marketing Plan: A Complete Guide
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Aggiungi al carrelloPaperback. Condizione: New. The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an early stage. In response to these issues, the proposed manuscript covers the themes of planning, implementing and controlling marketing activities, which will provide guidance to marketers and non-marketer alike, in undertaking a marketing plan. The latest research findings in the marketing area are included. This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful.
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Qualitative Methods in Tourism Research
Libro 61 di 96: Aspects of TourismLingua: Inglese
Editore: Channel View Publications Ltd, GB, 2018
ISBN 10: 1845416392 ISBN 13: 9781845416393
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.
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Aggiungi al carrelloPaperback. Condizione: New. This volume seeks to expose and illustrate new approaches and thinking in qualitative methods that are being developed and implemented in tourism research. The contributions bring together various qualitative methods and approaches while also providing suggestions for the juxtaposition of qualitative and quantitative methods in mixed methods research. The book has been written with a cross-disciplinary approach which provides an insight into the art of research development from business, sociology and tourism perspectives. The chapters provide readers with a context and practical application examples for each method. They present a distinctive opportunity for social researchers from a range of disciplines, in particular tourism, to examine how to adapt the wide variety of qualitative approaches to their particular research needs.
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Qualitative Methods in Tourism Research
Libro 61 di 96: Aspects of TourismLingua: Inglese
Editore: Channel View Publications Ltd, GB, 2018
ISBN 10: 1845416392 ISBN 13: 9781845416393
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Aggiungi al carrelloPaperback. Condizione: New. This volume seeks to expose and illustrate new approaches and thinking in qualitative methods that are being developed and implemented in tourism research. The contributions bring together various qualitative methods and approaches while also providing suggestions for the juxtaposition of qualitative and quantitative methods in mixed methods research. The book has been written with a cross-disciplinary approach which provides an insight into the art of research development from business, sociology and tourism perspectives. The chapters provide readers with a context and practical application examples for each method. They present a distinctive opportunity for social researchers from a range of disciplines, in particular tourism, to examine how to adapt the wide variety of qualitative approaches to their particular research needs.
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Qualitative Methods in Tourism Research
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Qualitative Methods in Tourism Research : Theory and Practice
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Qualitative Methods in Tourism Research
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Qualitative Methods in Tourism Research : Theory and Practice
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