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Condizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condizione: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy.

Condizione: Very Good. Condizione sovraccoperta: 47196404. 1774441433. 3/25/2026 12:23:53 PM.

paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Condizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

paperback. Condizione: Good. Paperback. Cover and spine in good condition. Cover shows some wear from being read, page edges are a little soiled. Spine is tight. At least 2 pages have some orange highlighting on them, otherwise the pages are clean, no markings, notes or stains. Ships from Friends bookstore to benefit Beaverton (Oregon) library.…

Soft cover. Condizione: Very Good. A tight, bright, and clean copy with no inscriptions, no creases to spine, and no foxing. No notes/annotations to pages. 584pp. (19x24.5cm). Please contact us for any more information.

Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

Hardcover. Condizione: New. Condizione sovraccoperta: New. A new copy - Guaranteed posting 24hrs from Cornwall St173. Maps, diagrams & illustrations in black/white (illustratore).

Condizione: new.

Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

Taschenbuch. Condizione: Neu. Neu Neuware, Importqualität, auf Lager, Sofortversand - Marketing communications have two levels, a strategic, conceptual level, and a tactical, implementation level. The authors argue that one cannot function without the other. Strategy and concept do not exist if they are not implemented, and successful implementation is dependent on sound strategy and concept. However, when it comes to education, the two are usually separated. There are numerous textbooks on branding and strategy that do not cover tactics, execution and implementation very well, ranging from Keller, Kapferer Aaker, Riezebos and the like on branding, to Kotler, Jobber and similar books on conceptual marketing foundations. Similarly, there are a host of textbooks on marketing communications that do not cover branding and concepts very well, such as Fill, De Pelsmacker et al, and Percy and Elliot.The authors will write this book to address this need. The aim of the book is to merge the branding literature with the marketing communications literature, so that strategy and concept go hand in hand with tactics and implementation. By understanding branding, students can better learn and understand communications. By understanding communications, students can better learn and understand branding.…