Lederer christian (27 risultati)

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- Prima edizione
Da: Better World Books, Mishawaka, U.S.A.Better World Books
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 7,99
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Condizione: Good. 1st. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

- Rilegato
- Prima edizione
Da: Better World Books, Mishawaka, U.S.A.Better World Books
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 7,99
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Condizione: Very Good. 1st. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

- Rilegato
- Prima edizione
Da: Better World Books, Mishawaka, U.S.A.Better World Books
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 8,06
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Condizione: Very Good. 1st. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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- Prima edizione
Da: Better World Books Ltd, Dunfermline, Regno UnitoBetter World Books Ltd
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 8,74
EUR 5,79 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Condizione: Good. 1st. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

The Kiss of the Snow Queen : Hans Christian Andersen and Man's Redemption by Woman.
Lederer, Wolfgang. [drawing by Hans Christian Andersen; paintings by C. A. Jensen, E. Magnus, W. Marstrand, J. V. Gertner ; photos, C. Weller]
Editore: Berkeley ; Los Angeles ; London : University of California Press, 1990 1990
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- Prima edizione
Da: Joseph Valles - Books, Stockbridge, U.S.A.Joseph Valles - Books
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 16,97
EUR 14,69 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloSoft cover. Condizione: Very Good. 1st Edition. 1st paperback printing ; green and white pictorial wrappers ; photographs ; cover and frontispiece depict a strange drawing by Hans Christian Andersen ; 262 pp. ; VG. Book.

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Da: Ammareal, Morangis, FranciaAmmareal
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Ottimo
EUR 33,08
EUR 16,50 spedizioneSpedito da Francia a U.S.A.Quantità: 1 disponibili
Softcover. Condizione: Très bon. Ancien livre de bibliothèque avec équipements. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Ammareal gives back up to 15% of this item's net price to charity organizations.

Rund um den Apfelbaum
Brigitte Gerger, Christian Holler, Regina Reiterer, Birgit Braun, Emanuel Lederer
Editore: Verein "Wieseninitiative", Güssing
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Da: Verlag Heyn, Klagenfurt, AustriaVerlag Heyn
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Ottimo
EUR 30,00
EUR 14,50 spedizioneSpedito da Austria a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Sehr gut. Dieses Buch ist den alten Apfelsorten und dem Streuobstbau des Südburgenlandes gewidmet. 180 Seiten, gebundene Ausgabe, zahlreiche Farbabbildungen, 21,5x21,5.

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Da: moluna, Greven, Germaniamoluna
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 24,00
EUR 48,99 spedizioneSpedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Buch. Condizione: New. Durch die Jahre lassen sich Beispiele aus der kuenstlerischen Praxis finden, die belegen, dass Kuenstler_innen lautstark und bildmaechtig ihre Stimme erhoben haben. Guerilla der Aufklaerung befasste sich in vier Ausstellungen kritisch mit aktuellen Aspekten r.

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Da: avelibro OHG, Dinkelscherben, Germaniaavelibro OHG
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 48,00
EUR 10,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Condizione: Gut. 313 S. Sehr sauberes Exemplar. Europäische Hochschulschriften. Reihe II Rechtswissenschaft. Bd. 1904. ISBN: 3-631-49360-6. Aus dem Inhalt: Die Verwicklung des europäischen Binnenmarktes im Straßengüterverkehr hat dazu geführt, daß sich LKW-Unternehmer nicht nur frei im grenzüberschreitenden Verkehr, sondern in d…en kommenden Jahren auch zunehmend im innerstaatlichen Verkehr anderer Mitgliedstaaten (sog. Kabotage) betätigen können. Das EU-Recht hat auf diese Weise Märkte geöffnet, die bislang ausschließlich den inländischen Transportunternehmen vorbehalten waren. deu 1. Stock 72|5685CB Sprache: Deutsch Gewicht in Gramm: 444 20 x 14,5 cm. Bedr. Kart. Vorderdeckel leicht aufgebogen. Vorder- und Rückendeckel leicht fleckig.

- Brossura
Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 64,30
EUR 13,88 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. In.

- Brossura
Da: Chiron Media, Wallingford, Regno UnitoChiron Media
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 62,10
EUR 17,94 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 10 disponibili
PF. Condizione: New.

- Rilegato
Da: moluna, Greven, Germaniamoluna
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 39,00
EUR 48,99 spedizioneSpedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. KlappentextrnrnEin Rueck- und Ausblick auf die Arbeit des Frankfurter Architekturbueros zum 30-jaehrigen BestehennnMit den Kapitelueberschriften Schoenheit , Ausdauer , Neugier , Land Art , Verweben , Uebergaenge und Typisch deutsch erfassen.

Alles Klar 8 II - Betriebswirtschaftslehre/Rechnungswesen: Arbeitsbuch nach dem LehrplanPLUS
Binder, Franz; Grein, Thomas; Lederer, Dr. Andrea; Leydel, Christine; Marchl, Christian; Schlotter, Stefan; Meier, Dr. Michael
- Brossura
Da: Buchpark, Trebbin, GermaniaBuchpark
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 11,46
EUR 105,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Condizione: Gut. Zustand: Gut | Seiten: 365 | Sprache: Deutsch | Produktart: Bücher | Keine Beschreibung verfügbar.

Alles Klar 9 II - Betriebswirtschaftslehre/Rechnungswesen: Lösungen zum Lehr- und Arbeitsbuch nach dem LehrplanPLUS
Grein, Thomas; Leydel, Christine; Lederer, Dr. Andrea; Stangl, Tobias; Marchl, Christian; Bader, Sebastian
- Brossura
Da: Buchpark, Trebbin, GermaniaBuchpark
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 14,30
EUR 105,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Condizione: Gut. Zustand: Gut | Seiten: 361 | Produktart: Bücher | Keine Beschreibung verfügbar.
Altre immagini- Brossura
Da: preigu, Osnabrück, Germaniapreigu
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 90,25
EUR 70,00 spedizioneSpedito da Germania a U.S.A.Quantità: 5 disponibili
Taschenbuch. Condizione: Neu. Customer Relationship Management - Eine sinnvolle Strategie für das Key Account Management in der Konsumgüterindustrie? | Christian Lederer | Taschenbuch | 120 S. | Deutsch | 2012 | Examicus | EAN 9783869433998 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norder…stedt, info[at]bod[dot]de | Anbieter: preigu.

- Brossura
Da: Mispah books, Redhill, Regno UnitoMispah books
Contatta il venditoreVenditore con 4 stelleCondizione: Usato - Come nuovo
EUR 153,91
EUR 28,96 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

De successione coniugum Disputationes de successionibus ab intestato septem ; 6 1645 [Leather Bound]
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Da: True World of Books, Delhi, IndiaTrue World of Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 26,78
Spedizione gratuitaSpedito da India a U.S.A.Quantità: 18 disponibili
Aggiungi al carrelloLeatherBound. Condizione: NEW. LeatherBound edition. Condition: New. Reprinted from 1645 edition. Leather Binding on Spine and Corners with Golden leaf printing on spine. Bound in genuine leather with Satin ribbon page markers and Spine with raised gilt bands. A perfect gift for your loved ones. NO changes have been made to the…original text. This is NOT a retyped or an ocr'd reprint. Illustrations, Index, if any, are included in black and white. Each page is checked manually before printing. As this print on demand book is reprinted from a very old book, there could be some missing or flawed pages, but we always try to make the book as complete as possible. Fold-outs, if any, are not part of the book. If the original book was published in multiple volumes then this reprint is of only one volume, not the whole set. Sewing binding for longer life, where the book block is actually sewn (smythe sewn/section sewn) with thread before binding which results in a more durable type of binding. Pages: 18.

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- Print on Demand
Da: True World of Books, Delhi, IndiaTrue World of Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 26,78
Spedizione gratuitaSpedito da India a U.S.A.Quantità: 18 disponibili
Aggiungi al carrelloLeatherBound. Condizione: NEW. LeatherBound edition. Condition: New. Reprinted from 1669 edition. Leather Binding on Spine and Corners with Golden leaf printing on spine. Bound in genuine leather with Satin ribbon page markers and Spine with raised gilt bands. A perfect gift for your loved ones. NO changes have been made to the…original text. This is NOT a retyped or an ocr'd reprint. Illustrations, Index, if any, are included in black and white. Each page is checked manually before printing. As this print on demand book is reprinted from a very old book, there could be some missing or flawed pages, but we always try to make the book as complete as possible. Fold-outs, if any, are not part of the book. If the original book was published in multiple volumes then this reprint is of only one volume, not the whole set. Sewing binding for longer life, where the book block is actually sewn (smythe sewn/section sewn) with thread before binding which results in a more durable type of binding. Pages: 56.

- Rilegato
- Print on Demand
Da: True World of Books, Delhi, IndiaTrue World of Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 26,78
Spedizione gratuitaSpedito da India a U.S.A.Quantità: 18 disponibili
Aggiungi al carrelloLeatherBound. Condizione: NEW. LeatherBound edition. Condition: New. Reprinted from 1663 edition. Leather Binding on Spine and Corners with Golden leaf printing on spine. Bound in genuine leather with Satin ribbon page markers and Spine with raised gilt bands. A perfect gift for your loved ones. NO changes have been made to the…original text. This is NOT a retyped or an ocr'd reprint. Illustrations, Index, if any, are included in black and white. Each page is checked manually before printing. As this print on demand book is reprinted from a very old book, there could be some missing or flawed pages, but we always try to make the book as complete as possible. Fold-outs, if any, are not part of the book. If the original book was published in multiple volumes then this reprint is of only one volume, not the whole set. Sewing binding for longer life, where the book block is actually sewn (smythe sewn/section sewn) with thread before binding which results in a more durable type of binding. Pages: 38.

- Rilegato
- Print on Demand
Da: True World of Books, Delhi, IndiaTrue World of Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 26,78
Spedizione gratuitaSpedito da India a U.S.A.Quantità: 18 disponibili
Aggiungi al carrelloLeatherBound. Condizione: NEW. LeatherBound edition. Condition: New. Reprinted from [1671] edition. Leather Binding on Spine and Corners with Golden leaf printing on spine. Bound in genuine leather with Satin ribbon page markers and Spine with raised gilt bands. A perfect gift for your loved ones. NO changes have been made to th…e original text. This is NOT a retyped or an ocr'd reprint. Illustrations, Index, if any, are included in black and white. Each page is checked manually before printing. As this print on demand book is reprinted from a very old book, there could be some missing or flawed pages, but we always try to make the book as complete as possible. Fold-outs, if any, are not part of the book. If the original book was published in multiple volumes then this reprint is of only one volume, not the whole set. Sewing binding for longer life, where the book block is actually sewn (smythe sewn/section sewn) with thread before binding which results in a more durable type of binding. Pages: 32.

- Rilegato
- Print on Demand
Da: True World of Books, Delhi, IndiaTrue World of Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 26,78
Spedizione gratuitaSpedito da India a U.S.A.Quantità: 18 disponibili
Aggiungi al carrelloLeatherBound. Condizione: NEW. LeatherBound edition. Condition: New. Reprinted from 1661 edition. Leather Binding on Spine and Corners with Golden leaf printing on spine. Bound in genuine leather with Satin ribbon page markers and Spine with raised gilt bands. A perfect gift for your loved ones. NO changes have been made to the…original text. This is NOT a retyped or an ocr'd reprint. Illustrations, Index, if any, are included in black and white. Each page is checked manually before printing. As this print on demand book is reprinted from a very old book, there could be some missing or flawed pages, but we always try to make the book as complete as possible. Fold-outs, if any, are not part of the book. If the original book was published in multiple volumes then this reprint is of only one volume, not the whole set. Sewing binding for longer life, where the book block is actually sewn (smythe sewn/section sewn) with thread before binding which results in a more durable type of binding. Pages: 24.

The Thing From Another World (Original photograph of James Arness and his stunt double on the set of the 1951 film)
James Arness (starring); Christian Nyby (director); Charles Lederer (screenwriter); Kenneth Tobey, Eduard Franz, Dewey Martin (starring)
Editore: N.p., N.p. 1951
- Foto
Da: Royal Books, Inc., ABAA, Baltimore, U.S.A.Royal Books, Inc., ABAA
Contatta il venditoreVenditore con 5 stelleCondizione: Usato
EUR 334,85
EUR 8,67 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloVintage reference photograph from the set of the 1951 film, showing actor James Arness in costume as the titular Thing, with his stunt double just behind. Annotations in manuscript ink noting the same on the verso. Based on John W. Campbell's 1938 novella "Who Goes There?," which also served as the basis for John Carpenter's 198…2 masterpiece "The Thing." US Air Force crew and scientists at an arctic research station accidentally thaw out the still-living body of a humanoid alien, which promptly begins to attack them. Set in Anchorage, shot on location throughout Los Angeles and in Glacier National Park, Montana. 8 x 10 inches. Fine.

Dritter Band, welcher die Fische enthalt - ( Handbuch der Naturgeschichte oder Vorstellung der Allmacht, Weisheit und Gute Gottes in den Werken der Natur : Aus dem Franzosischen ubersezt ; 3 ) 1774 [Leather Bound]
Hauffe, Christian Gotthold [Beitrager] ; Beaurieu, Gaspard Guillard de ; Hennebert, Jean Baptiste Francois ; Lederer, Johann Georg
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- Print on Demand
Da: True World of Books, Delhi, IndiaTrue World of Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 33,92
Spedizione gratuitaSpedito da India a U.S.A.Quantità: 18 disponibili
Aggiungi al carrelloLeatherBound. Condizione: NEW. LeatherBound edition. Condition: New. Reprinted from 1774 edition. Leather Binding on Spine and Corners with Golden leaf printing on spine. Bound in genuine leather with Satin ribbon page markers and Spine with raised gilt bands. A perfect gift for your loved ones. NO changes have been made to the…original text. This is NOT a retyped or an ocr'd reprint. Illustrations, Index, if any, are included in black and white. Each page is checked manually before printing. As this print on demand book is reprinted from a very old book, there could be some missing or flawed pages, but we always try to make the book as complete as possible. Fold-outs, if any, are not part of the book. If the original book was published in multiple volumes then this reprint is of only one volume, not the whole set. Sewing binding for longer life, where the book block is actually sewn (smythe sewn/section sewn) with thread before binding which results in a more durable type of binding. Pages: 434.

- Brossura
- Print on Demand
Da: PBShop.store US, Wood Dale, U.S.A.PBShop.store US
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 68,62
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

- Brossura
- Print on Demand
Da: PBShop.store UK, Fairford, Regno UnitoPBShop.store UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 66,85
EUR 3,81 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

- Brossura
- Print on Demand
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 47,95
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Diplomarbeit aus dem Jahr 2005 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1.3, Hochschule Ansbach - Hochschule für angewandte Wissenschaften Fachhochschule Ansbach , Sprache:… Deutsch, Abstract: Auf wissenschaftlich fundierte Weise soll im Rahmen dieser Arbeit untersucht werden, ob eine Optimierung der laufenden Prozesse im Key Account Management durch den Einsatz von CRM-Lösungen möglich und auch sinnvoll ist. Der Leitgedanke für die zentrale Frage ist: Kann das bereits sehr individuelle und professionelle Managen von Schlüsselkunden durch CRM noch verbessert werden Die Arbeit integriert dabei die Strategien und Werkzeuge des Key Account Managements und verbindet sie mit den Instrumenten bestehender CRM-Ansätze. Diese Arbeit zeigt einen theoretischen optionalen Entscheidungsspielraum, dessen Besonderheit die Kombination aus Customer Relationship Management und Key Account Management ist und für grundsätzliches jedes Unternehmen in der Konsumgüterindustrie gilt gleich welcher Größe. Dabei ist die Abgrenzung zur Industriegüter- und Dienstleistungsbranche gerade zu unabdingbar, da gravierende Unterschiede im Bereich des Marketings und im Besonderen in der Vertriebspolitik bestehen. Auf Grund dieser wesentlichen Unterschiede zwischen den einzelnen Branchen ist die Eingrenzung auf den Konsumgüterbereich in der thematischen Fragestellung von entscheidender Bedeutung.Ziel dieser Arbeit ist es darüber hinaus, eine Strategie zu entwickeln, die im Business-to-Business-Bereich eine Art Win-Win-Situation realisiert, von der beide Seiten profitieren. Sodass ein professionelles Beziehungsmanagement entsteht, das als Fundament einer neuen Qualität im Zusammenspiel zwischen Industrie und Handel bezeichnet werden kann. Zudem wird zielführend der Kerngedanke von CRM in Bezug auf das Key Account Management aufgezeigt.Die Intention vorliegender Arbeit ist es nicht, das Key Account Management neu zu erfinden oder einen neuen Managementansatz für die Kundenorientierung zu kreieren. Im Mittelpunkt steht die Fragestellung: Ist CRM eine sinnvolle Strategie für das Key Account Management in der Konsumgüterindustrie 120 pp. Deutsch.

- Brossura
- Print on Demand
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 47,95
EUR 60,93 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Diplomarbeit aus dem Jahr 2005 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1.3, Hochschule Ansbach - Hochschule für angewandte Wissenschaften Fachhochschule Ansbach , Sprache: Deut…sch, Abstract: Auf wissenschaftlich fundierte Weise soll im Rahmen dieser Arbeit untersucht werden, ob eine Optimierung der laufenden Prozesse im Key Account Management durch den Einsatz von CRM-Lösungen möglich und auch sinnvoll ist. Der Leitgedanke für die zentrale Frage ist: Kann das bereits sehr individuelle und professionelle Managen von Schlüsselkunden durch CRM noch verbessert werden Die Arbeit integriert dabei die Strategien und Werkzeuge des Key Account Managements und verbindet sie mit den Instrumenten bestehender CRM-Ansätze. Diese Arbeit zeigt einen theoretischen optionalen Entscheidungsspielraum, dessen Besonderheit die Kombination aus Customer Relationship Management und Key Account Management ist und für grundsätzliches jedes Unternehmen in der Konsumgüterindustrie gilt gleich welcher Größe. Dabei ist die Abgrenzung zur Industriegüter- und Dienstleistungsbranche gerade zu unabdingbar, da gravierende Unterschiede im Bereich des Marketings und im Besonderen in der Vertriebspolitik bestehen. Auf Grund dieser wesentlichen Unterschiede zwischen den einzelnen Branchen ist die Eingrenzung auf den Konsumgüterbereich in der thematischen Fragestellung von entscheidender Bedeutung.Ziel dieser Arbeit ist es darüber hinaus, eine Strategie zu entwickeln, die im Business-to-Business-Bereich eine Art Win-Win-Situation realisiert, von der beide Seiten profitieren. Sodass ein professionelles Beziehungsmanagement entsteht, das als Fundament einer neuen Qualität im Zusammenspiel zwischen Industrie und Handel bezeichnet werden kann. Zudem wird zielführend der Kerngedanke von CRM in Bezug auf das Key Account Management aufgezeigt.Die Intention vorliegender Arbeit ist es nicht, das Key Account Management neu zu erfinden oder einen neuen Managementansatz für die Kundenorientierung zu kreieren. Im Mittelpunkt steht die Fragestellung: Ist CRM eine sinnvolle Strategie für das Key Account Management in der Konsumgüterindustrie.