Leeflang peter samuel h (1 risultati)
Lingua: Tedesco
Editore: Paderborn ; München ; Wien ; Zürich : Schöningh, 2011
- Brossura
Da: Borkert, Schwarz und Zerfaß GbR, Berlin, GermaniaBorkert, Schwarz und Zerfaß GbR
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Ottimo
EUR 7,00
EUR 40,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
kart. Condizione: Sehr gut. 44 S. ; 24 cm; Sehr gutes Ex. - Englisch. - INHALT : Introduction ---- Marketing paradigms and Marketing's orientation ---- Marketing and the firm: organisation ---- Knowledge generation as a basis for operationalization ---- Specific knowledge ---- Generalizable knowledge ---- Data collection as a ba…sis for operationalization ---- Model-based decision making ---- Brief review ---- Important developments in the past decade (2000-2010) ---- Applications ---- Methodologies ---- Conclusion and discussion ---- Remarks ---- References. ISBN 9783506773494 Sprache: Deutsch Gewicht in Gramm: 117.
