Lichtenthal j david (53 risultati)

Condizione: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Condizione: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.…

Softcover. Condizione: Bon. Ancien livre de bibliothèque avec équipements. Edition 2003. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2003. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Condizione: Good. Exact ISBN match. Immediate shipping. No funny business.

Softcover. Condizione: Bon. Ancien livre de bibliothèque avec équipements. Edition 2020. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2020. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Paperback. Condizione: Sehr gut. XVIII, 298 S. Very good. Shrink wrapped. Sprache: Deutsch Gewicht in Gramm: 595.

Condizione: Very Good. Used, some outer edges and corners have minor scuffs, cover has light scratches, outer pages have some shelf wear, book content is in very good condition.

Condizione: New. pp. 264.

Paperback. Condizione: New. Brand new book, sourced directly from publisher. Dispatch time is 7-8 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Paperback. Condizione: Brand New. 1st edition. 243 pages. 8.00x5.75x0.50 inches. In Stock.

Condizione: New.

Condizione: New.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New. pp. 312 1st Edition.

Condizione: New. Examines the essential issues of teaching business-to-business marketing courses at all four university levels. Num Pages: 318 pages. BIC Classification: JH; JNU; KJS; YQV. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 216 x 159 x 25. Weight in Grams: 476. . 2004. 1st Edition. paperback. . . . .…

Condizione: New. pp. 312.

Condizione: New. In English.

Condizione: New. pp. 318 1st Edition.

Condizione: New. In English.

Paperback. Condizione: New. In shrink wrap. Looks like an interesting title.

Condizione: New. Examines the essential issues of teaching business-to-business marketing courses at all four university levels. Num Pages: 318 pages. BIC Classification: JH; JNU; KJS; YQV. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 216 x 159 x 25. Weight in Grams: 476. . 2004. 1st Edition. paperback. . . . . Books ship from the US and Ireland.…

Paperback. Condizione: Brand New. 1st edition. 298 pages. 8.50x6.25x1.00 inches. In Stock.

Rilegato in Tela. Condizione: fine. Oxford, 2004; clothbound, pp. 318, cm 16x22. Libro.

Paperback. Condizione: Brand New. 1st edition. 283 pages. 8.25x5.75x1.00 inches. In Stock.

Condizione: New. J. David LichtenthalMake the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching busin.

Taschenbuch. Condizione: Neu. Neuware - Make the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating policy, taking into account the social and economic considerations you face in dealing with practical, methodological, and theoretical business marketing issues. Combining scholarly analysis with practical presentation and style, the book is the comprehensive reference you need to make sure your students have a thorough understanding of the interactive circle that connects instruction, research, and the corporate business world. Fundamentals of Business Marketing Education presents original papers that address the pedagogic and content issues you face at each level of university instructiondoctoral studies, executive education, graduate, and undergraduate studies. Each section is accompanied by scholarly commentary for added perspective, helping you to form your own style of course implementation. The book also includes a comparative review of business marketing textbooks, examining the nuts and bolts of writing for university-level instructioncontent, style, textbook features, and the street smarts needed to deal with publishers. Topics addressed in Fundamentals of Business Marketing Education include: - the status of and prospects for doctoral programs in business-to-business marketing - making business marketing more prominent in master's programs - linking content to practice in undergraduate business marketing courses - the impact of alternative technologies on delivering business-to-business marketing education - teaching business marketing in the 21st century - a comparative review of business marketing textbooks - and much more! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers is an essential resource for educators working to confirm the importance of business education and its contribution to society. Anyone who teaches marketingfrom full professor to occasional adjunctwill find this book invaluable for making the most of your ability to teach business-to-business marketing.…

Condizione: New.