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The Service-Dominant Logic of Marketing : Dialog, Debate, and Directions
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Service-Dominant Logic of Marketing : Dialog, Debate, and Directions
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 5,64
Spedizione EUR 5,78
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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EUR 14,17
Spedizione EUR 15,72
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780765614902.
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EUR 20,00
Spedizione EUR 15,72
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780765614902.
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Special Issue - Toward a better understanding of the Role of Value in Markets and Marketing. (=Review of Marketing Research; Vol. 9).
Lingua: Inglese
Editore: UK, Emerald Group Publishing Limited, 2012
Da: Antiquariat Thomas Haker GmbH & Co. KG, Berlin, Germania
Membro dell'associazione: GIAQ
Valutazione del venditore 5 su 5 stelle
Prima edizione
EUR 20,20
Spedizione EUR 20,00
Spedito da Germania a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Gut. 1st ed. 252 S. Ex.-Libr., Good condition. Sprache: Englisch Gewicht in Gramm: 690.
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Service-Dominant Logic : Premises, Perspectives, Possibilities
Lingua: Inglese
Editore: Cambridge University Press, 2014
ISBN 10: 0521124328 ISBN 13: 9780521124324
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 40,55
Spedizione EUR 2,27
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
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Service-Dominant Logic : Premises, Perspectives, Possibilities
Lingua: Inglese
Editore: Cambridge University Press, 2014
ISBN 10: 0521124328 ISBN 13: 9780521124324
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 44,47
Spedizione EUR 2,27
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
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Service-Dominant Logic : Premises, Perspectives, Possibilities
Lingua: Inglese
Editore: Cambridge University Press, 2014
ISBN 10: 0521124328 ISBN 13: 9780521124324
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 39,46
Spedizione EUR 17,33
Spedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
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Service-Dominant Logic : Premises, Perspectives, Possibilities
Lingua: Inglese
Editore: Cambridge University Press, 2014
ISBN 10: 0521124328 ISBN 13: 9780521124324
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 41,51
Spedizione EUR 17,33
Spedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
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Service-Dominant Logic
Lingua: Inglese
Editore: Cambridge University Press CUP, 2014
ISBN 10: 0521124328 ISBN 13: 9780521124324
Da: Books Puddle, New York, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: New. pp. 248 Index.
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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions
Da: killarneybooks, Inagh, CLARE, Irlanda
Valutazione del venditore 5 su 5 stelle
Prima edizione
EUR 29,50
Spedizione EUR 34,84
Spedito da Irlanda a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Very Good. 1st Edition. Oversized hardcover, x + 449 pages, NOT ex-library. Printed in the USA. Shipping weight over 1kg. One partially faded stamp on side page edges externally. Else clean, untanned, with unmarked text. Boards show uneven sunning. Issued without a dust jacket.
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Service-dominant Logic: Premises, Perspectives, Possibilities
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 61,92
Spedizione EUR 11,56
Spedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 225 pages. 9.50x6.75x0.75 inches. In Stock.
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Service-Dominant Logic of Marketing : Dialog, Debate, And Directions
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New.
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Service-Dominant Logic of Marketing : Dialog, Debate, And Directions
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 79,47
Spedizione EUR 17,33
Spedito da Regno Unito a U.S.A.Quantità: 10 disponibili
Aggiungi al carrelloCondizione: New.
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Toward a Better Understanding of the Role of Value in Markets and Marketing
Libro 2 di 13: Review of Marketing ResearchLingua: Inglese
Editore: Emerald Publishing Limited, GB, 2012
ISBN 10: 1780529120 ISBN 13: 9781780529127
Da: Rarewaves.com USA, London, LONDO, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 121,26
Spedizione gratuita
Spedito da Regno Unito a U.S.A.Quantità: 5 disponibili
Aggiungi al carrelloHardback. Condizione: New. In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
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Toward a Better Understanding of the Rol
Libro 2 di 13: Review of Marketing ResearchLingua: Inglese
Editore: Emerald Publishing Limited, 2012
ISBN 10: 1780529120 ISBN 13: 9781780529127
Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
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Toward a Better Understanding of the Rol
Libro 2 di 13: Review of Marketing ResearchLingua: Inglese
Editore: Emerald Publishing Limited, 2012
ISBN 10: 1780529120 ISBN 13: 9781780529127
Da: Basi6 International, Irving, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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Toward a Better Understanding of the Role of Value in Markets and Marketing (Hardcover)
Libro 2 di 13: Review of Marketing ResearchLingua: Inglese
Editore: Emerald Publishing Limited, Bingley, 2012
ISBN 10: 1780529120 ISBN 13: 9781780529127
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: new. Hardcover. In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume. This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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EUR 77,21
Spedizione EUR 48,99
Spedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloKartoniert / Broschiert. Condizione: New. Robert F. Lusch, Stephen L. VargoExpanding on the editors award-winning article Evolving to a New Dominant Logic for Marketing, this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, custome.
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Service-Dominant Logic
Lingua: Inglese
Editore: Cambridge University Press, 2017
ISBN 10: 0521124328 ISBN 13: 9780521124324
EUR 21,51
Spedizione EUR 105,00
Spedito da Germania a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.
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The Service-Dominant Logic of Marketing: Dialog, Debate, And Directions
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 119,36
Spedizione EUR 14,45
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 449 pages. 9.75x6.75x1.00 inches. In Stock.
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Service-Dominant Logic: Premises, Perspectives, Possibilities
Lingua: Inglese
Editore: Cambridge University Press, 2014
ISBN 10: 0521195675 ISBN 13: 9780521195676
Da: California Books, Miami, FL, U.S.A.
Valutazione del venditore 4 su 5 stelle
EUR 139,99
Spedizione gratuita
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
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Service-Dominant Logic: Premises, Perspectives, Possibilities
Lingua: Inglese
Editore: Cambridge University Press, 2014
ISBN 10: 0521195675 ISBN 13: 9780521195676
Da: Ria Christie Collections, Uxbridge, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 125,34
Spedizione EUR 13,84
Spedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
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Service-Dominant Logic of Marketing : Dialog, Debate, And Directions
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 126,16
Spedizione EUR 17,33
Spedito da Regno Unito a U.S.A.Quantità: 10 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
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Toward a Better Understanding of the Rol
Libro 2 di 13: Review of Marketing ResearchLingua: Inglese
Editore: Emerald Publishing Limited, 2012
ISBN 10: 1780529120 ISBN 13: 9781780529127
Condizione: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
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Service-Dominant Logic of Marketing : Dialog, Debate, And Directions
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition.
-
Toward a Better Understanding of the Role of Value in Markets and Marketing
Libro 2 di 13: Review of Marketing ResearchLingua: Inglese
Editore: Emerald Publishing Limited, GB, 2012
ISBN 10: 1780529120 ISBN 13: 9781780529127
EUR 188,57
Spedizione gratuita
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
-
Toward a Better Understanding of the Role of Value in Markets and Marketing
Libro 2 di 13: Review of Marketing ResearchLingua: Inglese
Editore: Emerald Publishing Limited, GB, 2012
ISBN 10: 1780529120 ISBN 13: 9781780529127
Da: Rarewaves.com UK, London, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 114,41
Spedizione EUR 75,12
Spedito da Regno Unito a U.S.A.Quantità: 5 disponibili
Aggiungi al carrelloHardback. Condizione: New. In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
-
Service-dominant Logic: Premises, Perspectives, Possibilities
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 184,26
Spedizione EUR 14,45
Spedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 225 pages. 9.75x7.00x0.75 inches. In Stock.
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Toward a Better Understanding of the Role of Value in Markets and Marketing (Hardcover)
Libro 2 di 13: Review of Marketing ResearchLingua: Inglese
Editore: Emerald Publishing Limited, Bingley, 2012
ISBN 10: 1780529120 ISBN 13: 9781780529127
Da: AussieBookSeller, Truganina, VIC, Australia
Valutazione del venditore 5 su 5 stelle
EUR 187,77
Spedizione EUR 31,83
Spedito da Australia a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: new. Hardcover. In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume. This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
