N capon u a (8 risultati)

Map, colour photographic illustrations, 110pp, bibliography, prior owner's signature front free endpaper, very light crease in spine, slight rubbing on extremities, paperback in very good condition. 26 x 20.5 cm. Catalogue of exhibition of artefacts from an archaeological site in Sichuan province, revealing the richness of the social customs and cultural background of the Shu kingdom. …

Map, colour photographic illustrations, 110pp, bibliography, small stain reverse of French flap lower cover, slight rubbing on extremities, paperback in very good condition. 26 x 20.5 cm. Catalogue of exhibition of artefacts from an archaeological site in Sichuan province, revealing the richness of the social customs and cultural background of the Shu kingdom.…

Line map and illustrations, profuse colour photographic plates, 110pp, selected bibliography. Text in English and traditional Chinese characters. 26 x 21.7cm. A very good paperback copy. From the library of Aubrey and Eva Sweet with a small label indicating the collection number on the spine.

Profuse colour photographic plates, 229pp, bibliography. Text in English and some traditional Chinese characters. 21 x 21cm. Lower cover sunned along spine, a very good paperback copy. From the library of Aubrey and Eva Sweet with a small label indicating the collection number on the spine.

Colour map and photographic plates, 142pp, noted, selected bibliography. 25 x 20cm. As new paperback, French flaps. Although there are no indications in this copy, this book is from the collection of Aubrey and Eva Sweet.

paperback. Condizione: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2012-09-01 Pages: 336 Publisher: China Youth Press title: Peking University Marketing Featured textbook: addressed to Chinese managers Marketing List Price: 69.00 yuan Author: Noel Marche Pu (Noel Capon) Publisher: China Youth Press Publication Date: September 1. 2012 ISBN: 9787515309729 words: Page: 336 Revision: 1 Binding: Paperback: 16 commodity identification: asinB0093IU1HW Editor's Choice Beida marketing textbook Marketing Featured textbook: written for managers Marketing closely combined with the new perspective of a global marketing intelligence and best practices; a foothold in the international perspective. rooted in China's domestic market; a Chinese and foreign most 's top business school professor teamed the brainstorming tailored for Chinese managers. Peking University marketing selection of textbooks: written for managers Marketing every present and future managers must know marketing knowledge. Beida marketing school selection of textbooks: addressed to the managers of marketing will help you correct and proper handling of the marketing staff. senior managers. managers. and CEOs core marketing issues facing help you markets. products and services of the company's strategic thinking. Beida marketing school selection of textbooks: addressed to the managers of Marketing from the field of view of the economic globalization. a teach and demonstrate through real-life case of the United States. Europe. Asia. and the large number of Chinese enterprises. scenario learn a new perspective - a modern enterprise marketing should be how it works. Summary No Contents Preface Part I: Chapter 2 customer value of marketing and corporate Chapter 1 Introduction to Marketing: maximizing shareholder value: strategic marketing insight Chapter 3 Market Insight Chapter 4 customer insight first Chapter 5 competitors. enterprises and complementary insight into Chapter 6. the third part of the marketing research: marketing tasks decision to enter Chapter 7 Chapter 8 of which market market segmentation and target market Chapter 9. Chapter 10 of the market strategy throughout the life cycle Brand Management Management Chapter 11. Chapter 13. Chapter 12 of product line management implementation and management of field sales marketing communications and advertising price and value management. new product development Chapter 14 Chapter 15 Chapter 16 Chapter 17 Chapter 18 Customer Distribution Decision Chapter 19 performance of the services and customer relationship management to monitor and control the depth discussions of questions Glossary Endnotes Author: Noel (USA) CAPE (Netherlands) Burgers Zhengyu Huang Translator: Yan Liu Shi Xiaofeng Ma Xiaoqin Yan Yinuoaier CAPE international marketing professor at Columbia University. former Head of the Department of Columbia University Business School marketing. pioneered at Columbia University Business School - CEIBS marketing management project. St. Gallen University. Global Account Manager certification program. as well as global chief Sales Director Forum. He published in Management Science. Marketing Research on the top of the management and marketing. academia research more than 60 papers. Marketing Management in the 21st Century . overall marketing more than 20 books have been translated into Chinese. Spanish. Russian and other languages. Burgers. Bayer market strategy chair professor of the China Europe International Business School. a visiting professor at the University of the Netherlands Nijenrode. and Columbia University in the United States as a senior manager teaches industrial marketing courses. His research and writings focus of strategy. marketing and international business field. the results published in the Strategic Management Journal. Management International Review and other periodicals. The book details of marketing: marketing you do not know everything.…

paperback. Condizione: New. Language:Chinese.Paperback. Pub Date: 2021-03-01 Pages: 376 Publisher: Machinery Industry Press 80% of the revenue of most companies comes from 20% of customers (also known as large customers). and these 20% are customer-to-business The long-term development in the future is of great significance beyond ordinary customers-for enterprises. it is imperative to conduct key customer management.?How do companies develop key customer strategies??How do companies find key customers??What are the cri.…

Buch. Condizione: Neu. Toward an Integrative Explanation of Corporate Financial Performance | N. Capon (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 1996 | Springer Netherland | EAN 9780792398318 | Verantwortliche Person für die EU: Springer Netherlands, Haberstr. 7, 69126 Heidelberg, buchhandel-buch[at]springer[dot]com | Anbieter: preigu Print on Demand. …