Oetzel sebastian (24 risultati)

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Condizione: As New. Unread book in perfect condition.

Condizione: New. 2024th edition NO-PA16APR2015-KAP.

Paperback. Condizione: Brand New. 215 pages. 9.25x6.10x9.21 inches. In Stock.

Taschenbuch. Condizione: Neu. 33 Phenomena of Purchasing Decisions | Understanding Customer Behavior - Knowledge and Inspiration | Sebastian Oetzel (u. a.) | Taschenbuch | xii | Englisch | 2024 | Springer Gabler | EAN 9783658447984 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Paperback. Condizione: Brand New. 214 pages. German language. 9.25x6.10x0.47 inches. In Stock.

Condizione: New. 1. Aufl. 2023 edition NO-PA16APR2015-KAP.

Condizione: New. Dieses Buch hilft Ihnen, die Kaufentscheidungen Ihrer Kunden besser zu verstehen. Wie entscheiden Kunden - wie entscheiden wir als Menschen - und was beeinflusst uns wirklich? Sind wir mit einer zu grossen Auswahl ueberfordert? Lassen wir uns durch einen K.

Taschenbuch. Condizione: Neu. 33 Phänomene der Kaufentscheidung | Kundenverhalten besser verstehen - Wissen und Inspiration | Sebastian Oetzel (u. a.) | Taschenbuch | xiv | Deutsch | 2024 | Springer Gabler | EAN 9783658428600 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Condizione: new. Questo è un articolo print on demand.

Condizione: new. Questo è un articolo print on demand.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book will help you better understand the purchase decisions of your customers: How do customers decide Are we confused by too much choice Are we deceived by a decoy on the shelf How well can we compare prices How do hunger and caffeine influence our purchasing behavior As a marketing and sales professional, you regularly deal with purchase decisions made by your customers regarding your product offerings. Marketing decisions are sometimes made under great uncertainty and with little reliable knowledge - but with a lot of 'gut feeling'.In 33 short chapters, Sebastian Oetzel and Andreas Luppold, experts in shopper marketing and shopper research, present relevant factors and phenomena that influence purchasing decisions. The authors illuminate various aspects of purchase decision-making and discuss and sometimes refute common hypotheses from the perspectives of classical economics, behavioral economics, and psychology.A book for anyone professionally or academically involved in purchase decisions - and for anyone who wants to better understand and question their own purchase decision-making processes.With a foreword by Dr. Alexander Lauer (Aldi Nord) and Prof. Dr. Bernd Skiera (Goethe University Frankfurt).Excerpt from exciting questions for which you will find insights and actionable answers:Why we should use positive frames. And why the higher number brings more.Why 'EUR 0.-' is better than 'Free'. And why the chance to get it for free works better than a guaranteed discount.Why individuality can lead to more dissatisfaction. And why men shouldn't shop together.Why price guarantees can lead to higher prices for buyers. And why they simultaneously improve the retailer's price image.Why we are unconsciously influenced by stimuli before making a purchase decision. And why some stimuli tempt us to do exactly the opposite. and 28 more phenomena. 186 pp. Englisch.…

Kartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book will help you better understand the purchase decisions of your customers: How do customers decide? Are we confused by too much choice? Are we deceived by a decoy on the shelf? How well can we compare prices? How do hunger and caffeine influence.…

Condizione: New. Print on Demand.

Condizione: New. PRINT ON DEMAND.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book will help you better understand the purchase decisions of your customers: How do customers decide Are we confused by too much choice Are we deceived by a decoy on the shelf How well can we compare prices How do hunger and caffeine influence our purchasing behavior As a marketing and sales professional, you regularly deal with purchase decisions made by your customers regarding your product offerings. Marketing decisions are sometimes made under great uncertainty and with little reliable knowledge - but with a lot of 'gut feeling'.In 33 short chapters, Sebastian Oetzel and Andreas Luppold, experts in shopper marketing and shopper research, present relevant factors and phenomena that influence purchasing decisions. The authors illuminate various aspects of purchase decision-making and discuss and sometimes refute common hypotheses from the perspectives of classical economics, behavioral economics, and psychology.A book for anyone professionally or academically involved in purchase decisions - and for anyone who wants to better understand and question their own purchase decision-making processes.With a foreword by Dr. Alexander Lauer (Aldi Nord) and Prof. Dr. Bernd Skiera (Goethe University Frankfurt).Excerpt from exciting questions for which you will find insights and actionable answers:Why we should use positive frames. And why the higher number brings more.Why 'EUR 0.-' is better than 'Free'. And why the chance to get it for free works better than a guaranteed discount.Why individuality can lead to more dissatisfaction. And why men shouldn't shop together.Why price guarantees can lead to higher prices for buyers. And why they simultaneously improve the retailer's price image.Why we are unconsciously influenced by stimuli before making a purchase decision. And why some stimuli tempt us to do exactly the opposite. and 28 more phenomena.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 200 pp. Englisch.…

Condizione: New. Print on Demand.

Condizione: New. PRINT ON DEMAND.