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Paperback. Condizione: Good. This practical introductory text presents the comprehensive field of public relations as it is today and as it will be tomorrow, exploring how public relations can play an active role in the betterment of society.

Paperback. Condizione: Fair. Book in Fair condition.

Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condizione: Good. This practical introductory text presents the comprehensive field of public relations as it is today and as it will be tomorrow, exploring how public relations can play an active role in the betterment of society.

Paperback. Condizione: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condizione: very good. Used items may not include media like access codes or CDs. Fast shipping! Expedited orders take 1-3 business days! Media mail may take up to 5 business days.

Paperback. Condizione: Good. Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: Reveals how to analyze visual imageryIntroduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gainedCombines research, theory, and professional practice of visual communication Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.…

Paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Paperback. Condizione: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condizione: Good. Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: Reveals how to analyze visual imageryIntroduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gainedCombines research, theory, and professional practice of visual communication Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.…

paperback. Condizione: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

paperback. Condizione: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

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paperback. Condizione: New. 1st Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Condizione: New.

Paperback. Condizione: Fair. Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communicationpresents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Editionfeatures new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success.Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides. …

Paperback. Condizione: Fair. Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communicationpresents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Editionfeatures new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success.Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides. …

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Condizione: As New. Unread book in perfect condition.

Paperback. Condizione: Fair. Book in Fair condition.

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Condizione: New.

Condizione: New. 2021. 1st Edition. Paperback. . . . . .

Condizione: New.

Paperback. Condizione: new. Paperback. Analyze, critique, and create visual content across communication careers Now in its Second Edition, Visual Communication Insights and Strategies equips advanced undergraduates with five theoretical lensesvisual rhetoric, semiotics, visual metaphor, visual narrative, and visual symbolic convergencefor analyzing and producing visual content. Written by Fulbright awardee Janis Teruggi Page, the book applies its Research Evaluate Create approach to professional fields including advertising, marketing, public relations, journalism, and social media. This updated edition includes more than 90 new visual images and expanded chapters on marketing, public relations, events, organizational communication, and a new chapter on social media and websites. Coverage of AI addresses both its strategic applications in brand marketing and data visualization and its role in faked imagery and misinformation. Readers will also find: Evocative chapter-opening imagery that prompts discussion on how visuals shape social and mediated worlds and professional practiceA three-part progressive structure moving from foundational visual communication theory through interpretation methods to career-focused professional applicationsCoverage of diversity, equity, and inclusion topics including immigrant rights, body image, gender equality, and LGBTQ+ identities throughoutIntercultural communication content expanded globally to address visual meaning-making across cultural contexts and international audiencesRhetorical criticism paired with creative engagement, teaching students to recognize symbols, analogies, stories, fantasies, and gestalts in images Designed for 300- and 400-level courses in visual communication, visual rhetoric, visual literacy, visual culture, and media criticism, this text serves advanced undergraduates preparing for careers in advertising, marketing, public relations, journalism, graphic design, and social media who need both analytical frameworks and applied creative skills. Refreshed practice activities close each chapter. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condizione: New. Analyze, critique, and create visual content across communication careers Now in its Second Edition, Visual Communication Insights and Strategies equips advanced undergraduates with five theoretical lenses-visual rhetoric, semiotics, visual metaphor, visual narrative, and visual symbolic convergence-for analyzing and producing visual content. Written by Fulbright awardee Janis Teruggi Page, the book applies its Research Evaluate Create approach to professional fields including advertising, marketing, public relations, journalism, and social media. This updated edition includes more than 90 new visual images and expanded chapters on marketing, public relations, events, organizational communication, and a new chapter on social media and websites. Coverage of AI addresses both its strategic applications in brand marketing and data visualization and its role in faked imagery and misinformation. Readers will also find: Evocative chapter-opening imagery that prompts discussion on how visuals shape social and mediated worlds and professional practiceA three-part progressive structure moving from foundational visual communication theory through interpretation methods to career-focused professional applicationsCoverage of diversity, equity, and inclusion topics including immigrant rights, body image, gender equality, and LGBTQ+ identities throughoutIntercultural communication content expanded globally to address visual meaning-making across cultural contexts and international audiencesRhetorical criticism paired with creative engagement, teaching students to recognize symbols, analogies, stories, fantasies, and gestalts in images Designed for 300- and 400-level courses in visual communication, visual rhetoric, visual literacy, visual culture, and media criticism, this text serves advanced undergraduates preparing for careers in advertising, marketing, public relations, journalism, graphic design, and social media who need both analytical frameworks and applied creative skills. Refreshed practice activities close each chapter.…