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Softcover. Condizione: Bon. Ancien livre de bibliothèque avec équipements. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Condizione: Neuf.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New.

Condizione: New.

Condizione: New.

Paperback. Condizione: New. As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature-which lacks in-depth and critical analysis-and technical academic literature-which tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools.Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics.…

Condizione: As New. Unread book in perfect condition.

Condizione: New. 1st edition NO-PA16APR2015-KAP.

Condizione: New.

Condizione: New.

Paperback. Condizione: Brand New. 352 pages. 9.18x6.12x9.21 inches. In Stock.

Condizione: Neuf.

Condizione: New.

Paperback. Condizione: New. As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature-which lacks in-depth and critical analysis-and technical academic literature-which tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools.Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics.…

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New. 1st edition NO-PA16APR2015-KAP.

Condizione: New. In.

Condizione: New.

Hardcover. Condizione: Brand New. 392 pages. 9.19x6.13x0.99 inches. In Stock.

Taschenbuch. Condizione: Neu. Neuware - Labyrinthe est une revue de recherche et d'expérimentation dans le domaine des savoirs littéraires, philosophiques, historiques et sociaux. Elle est ouverte à tous les chercheurs, exigeants et curieux, quels que soient leur âge, leur statut et leurs orientations théoriques. Labyrinthe s'efforce en particulier d'accueillir autant de premières publications qu'il est possible. Hors de toute institution, de toute orthodoxie, la revue est interdisciplinaire ou, mieux, indisciplinée. Parce qu'il faut défendre la complexité, l'inachèvement et le fragmentaire, Labyrinthe entend encourager le déplacement du regard, la mise en oeuvre d'approches croisées et la circulation des savoirs. À partir de notions, d'objets, de contextes ou d'espaces spécifiques, la revue cherche à ouvrir un lieu de travail réellement collectif, tout en respectant les modes d'argumentations, les protocoles d'expérience et la liberté d'écriture propres à chacun. Labyrinthe voudrait ainsi donner aux chercheurs l'occasion d'interroger leurs pratiques, de saisir les écarts qui les différencient et d'éprouver les rapprochements possibles.…

Condizione: fine. très bon état. Optez pour nos livres d'occasion en très bon état, et soutenez l'insertion sociale et l'écologie en leur offrant une seconde vie,Couverture abîmée. 378242-2 - La sclérose en plaques, Moreau, Thibault, DOIN EDITEURS, 2017.

Condizione: Used: Like New. Livre neuf, jamais ouvert.

Condizione: New. PRINT ON DEMAND.