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CRM: The Foundation of Contemporary Marketing Strategy
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Hard cover. Paper over boards. 511 p. Contains: Illustrations. Audience: General/trade. Good. Some waviness to textblock from moisture. Back pages creased/wrinkled slightly. Light cover wear.
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EUR 8,21
Spedizione EUR 20,50
Spedito da Francia a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloSoftcover. Condizione: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizations.
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EUR 12,86
Spedizione EUR 20,50
Spedito da Francia a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Bon. Ancien livre de bibliothèque avec équipements. Edition 2006. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2006. Ammareal gives back up to 15% of this item's net price to charity organizations.
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CRM: The Foundation of Contemporary Marketing Strategy
Da: Mooney's bookstore, Den Helder, Paesi Bassi
Valutazione del venditore 4 su 5 stelle
EUR 65,26
Spedizione EUR 14,95
Spedito da Paesi Bassi a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very good.
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
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Customer Relationship Management (Paperback)
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2016
ISBN 10: 1138919527 ISBN 13: 9781138919525
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: new. Paperback. This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRMNew material on big data and the use of mobile technologyAn overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management todayA broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a wholeCutting edge examples and images to keep readers engaged and interestedA complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customersWith chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructors manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management. This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition.
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 141,44
Spedizione EUR 17,27
Spedito da Regno Unito a U.S.A.Quantità: 4 disponibili
Aggiungi al carrelloCondizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
-
Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New.
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Customer Relationship Management : The Foundation Of Contemporary Marketing Strategy, 2Nd Edition
Da: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 158,80
Spedizione EUR 7,48
Spedito da Regno Unito a U.S.A.Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 456.
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 153,08
Spedizione EUR 17,27
Spedito da Regno Unito a U.S.A.Quantità: 10 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 155,44
Spedizione EUR 17,27
Spedito da Regno Unito a U.S.A.Quantità: 10 disponibili
Aggiungi al carrelloCondizione: New.
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Customer Relationship Management (Paperback)
Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2016
ISBN 10: 1138919527 ISBN 13: 9781138919525
Da: AussieBookSeller, Truganina, VIC, Australia
Valutazione del venditore 5 su 5 stelle
EUR 146,03
Spedizione EUR 31,30
Spedito da Australia a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: new. Paperback. This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRMNew material on big data and the use of mobile technologyAn overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management todayA broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a wholeCutting edge examples and images to keep readers engaged and interestedA complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customersWith chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructors manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management. This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 155,45
Spedizione EUR 24,92
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 163,76
Spedizione EUR 17,27
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 2nd pap/psc edition. 449 pages. 9.75x7.75x1.00 inches. In Stock.
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Customer Relationship Management : The Foundation Of Contemporary Marketing Strategy, 2Nd Edition
Da: Books Puddle, New York, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: New. pp. 456.
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Customer Relationship Management : The Foundation Of Contemporary Marketing Strategy, 2Nd Edition
Da: Biblios, Frankfurt am main, HESSE, Germania
Valutazione del venditore 4 su 5 stelle
EUR 187,73
Spedizione EUR 9,95
Spedito da Germania a U.S.A.Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 456.
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EUR 150,63
Spedizione EUR 48,99
Spedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Roger J. Baran is an Associate Professor of Marketing at DePaul University, USA. Robert J. Galka is an Executive-in-Residence at DePaul University, USA. This book balances the behavioral and database aspects of cust.
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 405,80
Spedizione EUR 17,27
Spedito da Regno Unito a U.S.A.Quantità: 10 disponibili
Aggiungi al carrelloCondizione: New.
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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
Da: Chiron Media, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 402,85
Spedizione EUR 17,84
Spedito da Regno Unito a U.S.A.Quantità: 5 disponibili
Aggiungi al carrelloHardcover. Condizione: New.
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New.
-
Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition.
-
Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 438,62
Spedizione EUR 17,27
Spedito da Regno Unito a U.S.A.Quantità: 10 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
Da: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 464,74
Spedizione EUR 7,48
Spedito da Regno Unito a U.S.A.Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
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EUR 427,24
Spedizione EUR 48,99
Spedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Roger J. Baran is an Associate Professor of Marketing at DePaul University, USA. Robert J. Galka is an Executive-in-Residence at DePaul University, USA. This book balances the behavioral and database aspects of cust.
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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
Da: Books Puddle, New York, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: New. 2nd edition NO-PA16APR2015-KAP.
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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
Da: Biblios, Frankfurt am main, HESSE, Germania
Valutazione del venditore 4 su 5 stelle
EUR 530,17
Spedizione EUR 9,95
Spedito da Germania a U.S.A.Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
