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  • Lingua: Inglese

    Editore: Peter Lang Inc., International Academic Publishers, 2012

    1433116278 / 9781433116278

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    Paperback. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

  • Lingua: Inglese

    Editore: Peter Lang Inc., International A, 2012

    1433116278 / 9781433116278

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    paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

  • Lingua: Inglese

    Editore: Peter Lang Inc., International A, 2012

    1433116278 / 9781433116278

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  • Lingua: Inglese

    Editore: Peter Lang Publishing, 2007

    0820488011 / 9780820488011

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    Da: Anybook.com, Lincoln, Regno UnitoAnybook.com

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    Condizione: Usato - Buono

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    Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780820488011. …

  • Lingua: Inglese

    Editore: Peter Lang Publishing, 2007

    1433101246 / 9781433101243

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    Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9781433101243. …

  • Lingua: Inglese

    Editore: Peter Lang, 2007

    0820488011 / 9780820488011

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    Condizione: Usato - Mediocre

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    Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780820488011.…

  • Lingua: Inglese

    Editore: Peter Lang Publishing Inc 2017-08-09, 2017

    1433132737 / 9781433132735

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    Da: Chiron Media, Wallingford, Regno UnitoChiron Media

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    Paperback. Condizione: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

  • Lingua: Inglese

    Editore: Peter Lang Inc., International Academic Publishers, 2017

    1433132737 / 9781433132735

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  • Lingua: Inglese

    Editore: Peter Lang Inc., International Academic Publishers, 2017

    1433132737 / 9781433132735

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  • Lingua: Inglese

    Editore: New York: Lang, 2007

    0820488011 / 9780820488011

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    Da: Borkert, Schwarz und Zerfaß GbR, Berlin, GermaniaBorkert, Schwarz und Zerfaß GbR

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    Originalbroschur. Condizione: Sehr gut. XIV, 472 S. Einband leicht berieben. - Sandra Duhé: A Thematic Analysis of 30 Years of Public Relations Literature Addressing the Potential and Pitfalls of New Media - Sandra Duhé: Overview - Chiara Valentini / Dean Kruckeberg: New Media Versus Social Media: A Conceptualization of Their Meanings, Uses, and Implications for Public Relations - Jennifer L. Bartlett / George Bartlett: Kaleidoscopes and Contradictions: The Legitimacy of Social Media for Public Relations - W. Timothy Coombs / Sherry J. Holladay: Internet Contagion Theory 2.0: How Internet Communication Channels Empower Stakeholders - Donnalyn Pompper / David Crider: New Media and Symmetry-Conservation Duality: As Viewed Through the Legal / Public Relations Counselor Relationship Lens - Betsy A. Hays / Douglas J. Swanson: Using Reverse and Traditional Mentoring to Develop New Media Skills and Maintain Social Order in the Public Relations Workplace - Eunseong Kim / Terri L. Johnson: Social Media in Public Relations Practice: Early Adopters Discuss Use and Challenges of Measurement - Donna Z. Davis: Engaging the Disengaged in Virtual Worlds: Online Gaming as Public Relations Strategy - Sandra Duhé: Overview - Tina McCorkindale: Follow Me or Be My Friend: How Organizations are Using Twitter and Facebook to Build Relationships and to Communicate Transparently and Authentically - Linjuan Rita Men / Wan-Hsiu Sunny Tsai: How Companies Cultivate Relationships with Publics on Social Network Sites: Evidence from China and the United States - Romy Fröhlich / Clarissa Schöller: Online Brand Communities: New Public Relations Challenges Through Social Media - Carol Ames: Entertainment Public Relations: Engagement with Celebrity, Film, and TV Brands Through Online and Social Media - Alexander V. Laskin: Social Media and Investor Relations - Sandra Duhé: Overview - Jordi Xifra: New Media and Public Diplomacy in Network Society: Applying Manuel Castells' Sociology to Public Relations - Brooke Fisher Liu / Rowena L. Briones: New Media, Public Relations, and Terrorism Resilience - Mahmoud Eid / Derek Antoine: Political Marketing in Canada: A Utilitarian Use of Facebook - Yi Luo: Demystifying Social Media Use and Public Relations Practice in China - Sandra Duhé: Overview - Sarah Merritt / Lauren Lawson / Dale Mackey / Richard D. Waters: If You Blog It, They Will Come: Examining the Role of Dialogue and Connectivity in the Nonprofit Blogosphere - Kati Tusinski Berg / Sarah Bonewits Feldner: The World is a. Network: Social Media and Cause Networks in the Girl Effect Movement - Denise Bortree / Xue Dou: The Role of Proximity in Advocacy Communication: A Study of Twitter Posts of Sierra Club Groups - Brooke Weberling / Richard D. Waters / Natalie T. J. Tindall: The Role of Text Messaging in Public Relations: Testing the Situational Theory of Publics for Mobile-Giving Campaigns - Dedria Givens-Carroll: Gimme That Ole Tyme Religion in a New Fangled Way: Faiths Connect, Build Relationships via Facebook - Sandra Duhé: Overview - Lucinda L. Austin: Framing Health Through Social Media: A Web Analysis of the U.S. Centers for Disease Control and Prevention's Use of Social Media - Jeong-Nam Kim / Kelly Vibber: Networked Sociability and Cybercoping: The Effects of Enabled Personal Networks and Enhanced Health Outcomes Among Chronic Health Problem Solvers - Sandra Duhé: Overview - Daradirek Ekachai / David L. Brinker, Jr.: University Social Media Policies: A Content Analysis Study - Chang Wan Woo / Wonjun Chung: Social Media in Relationship-Building Among Collegiate Sports Organizations: A Test of Relationship Cultivation Strategies - Sandra Duhé: Overview - Brooke Fisher Liu / Yan Jin / Lucinda L. Austin / Melissa Janoske: The Social-Mediated Crisis Communication Model: Guidelines for Effective Crisis Manageme ISBN 9780820488011 Sprache: Englisch Gewicht in Gramm: 833.…

  • Lingua: Inglese

    Editore: Peter Lang Inc., International Academic Publishers, 2017

    1433132737 / 9781433132735

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    Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK

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    EUR 44,96

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    Condizione: New.

  • Lingua: Inglese

    Editore: Peter Lang Inc., International Academic Publishers, 2017

    1433132737 / 9781433132735

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    Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections

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    Condizione: New. In English.

  • Lingua: Inglese

    Editore: Peter Lang, New York, 2007

    1433101246 / 9781433101243

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    Da: PsychoBabel & Skoob Books, Didcot, Regno UnitoPsychoBabel & Skoob Books

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    Condizione: Usato - Molto buono

    EUR 51,15

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    Hardcover. Condizione: Very Good. No Dust Jacket. Hardcover. Printed boards, no jacket. Very light surface wear on boards; front lower leading corner is lightly bumped, otherwise in like-new condition. BW. Used.

  • Lingua: Inglese

    Editore: Peter Lang Inc., International Academic Publishers, 2017

    1433132737 / 9781433132735

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    EUR 60,93

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    PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

  • Lingua: Inglese

    Editore: Peter Lang Inc., International Academic Publishers, 2017

    1433132737 / 9781433132735

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    Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK

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    Condizione: Usato - Come nuovo

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    Condizione: As New. Unread book in perfect condition.

  • Lingua: Inglese

    Editore: Peter Lang Publishing Inc, US, 2017

    1433132737 / 9781433132735

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    Paperback. Condizione: New. The latest edition of New Media and Public Relations offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments. Topics include updated thinking on mobile applications, crisis response, and ethical implications of online exchanges in addition to groundbreaking explorations into the developing arenas of personas, emojis, listening theory, and historiophoty in public relations practice. All-new content in this popular text once again delivers new thinking in public relations theory and practice for an ever-changing digital landscape.New Media and Public Relations is well-suited for advanced undergraduate and graduate courses in public relations principles, management, case studies, and strategy, as well as courses in corporate communication, marketing communication, integrated marketing communication, and digital communication. …

  • Lingua: Inglese

    Editore: Peter Lang Publishing Inc, 2017

    1433132737 / 9781433132735

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    Paperback / softback. Condizione: New. New copy - Usually dispatched within 3 working days.

  • Lingua: Inglese

    Editore: Peter Lang Inc., International A, 2017

    1433132737 / 9781433132735

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    Condizione: Usato - Molto buono

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    Paperback. Condizione: Very Good. A clean and tight copy.

  • Lingua: Inglese

    Editore: Peter Lang Publishing Inc, 2017

    1433132737 / 9781433132735

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    Condizione: New. 2017. 3rd Edition. Paperback. . . . . .

  • Lingua: Inglese

    Editore: Frankfurt, Bern: Lang, 2007

    1433101246 / 9781433101243

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    Da: Borkert, Schwarz und Zerfaß GbR, Berlin, GermaniaBorkert, Schwarz und Zerfaß GbR

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    Originalhardcover. Condizione: Gut. XIV, 472 S. Ein gutes und sauberes Exemplar. - Dimensions of Public Relations: Moving beyond Traditional Public Relations Models BEY-LING SHA -- A Structurationist Approach to the Life Cycle of Internet Publics and Public Participation ZORAIDA R. COZIER AND DIANE F. WITMER -- From Personal and Interpersonal Influence to Impersonal Influence: A Role for Media and Legitimacy in Relationship Management JENNIFER L. BARTLETT -- Public Relations and Complexity Thinking in the Age of Transparency SANDRA C. DUHÉ -- Minority Opinions Go Public: Implications for Online Issues Management and the Spiral of Silence DAMION WAYMER -- New Technologies in the Formation of Personal and Public Relations: Social Capital and Social Media VINCENT HAZLETON, JILL HARRISON-REXRODE, AND WILLIAM R. KENNAN -- The Untamed Blog: Public Relations Asset or Liability? KATHLEEN M. LONG, PETER W. GALARNEAU, JR., JEFFREY R. CARLSON, AND ERIN C. BRYAN -- The Wiki Factor: A Study of Reputation Management MARCIA WATSON DISTASO, MARCUS MESSNER, AND DON W. STACKS -- Digital Public Relations: Online Reputation Management IDIL CAKIM -- Relationship Building in an Internet Age: How Organizations Use Web Sites to Communicate Ethics, Image, and Social Responsibility DEBRA A. WORLEY -- The Public Relations Web Site Experience: Online Relationship Management MIHAELAVORVOREANU -- Consumer Empowerment through the Web: How Internet Contagions Can Increase Stakeholder Power W. TIMOTHY COOMBS AND SHERRY J. HOLLADAY -- Saving Disney: Activating Publics through the Internet SARAH BONEWITS FELDNER AND REBECCA J. MEISENBACH -- The Internet as a Site of Resistance: The Case of the Narmada Bachao Andolan MOHAN J. DUTTA AND MAHUYA PAL -- The Determination of the Success of Organizational Relationship Management through Network Structure: The Attac Case ROMY FRÖHLICH AND JEFFREY WIMMER -- Creating a Dream, Changing Reality: A Brazilian Web Site as a Public Relations Tool for Social Change MARIA DE FÁTIMA OLIVEIRA -- Engendering the Arabic Internet: Modern Challenges in the Information Society MAHMOUD EID -- Fraud Talk: How Banks Use Online Efforts to Fight Phishing CASSANDRA IMFELD, GLENN W. SCOTT, AND GLEN FEIGHERY -- Public Relations Meets Marketing Online: An Exploratory Study of Biotech Small- to Medium-Sized Enterprises CALIN GURAU -- Building the Nonprofit Organization-Donor Relationship Online: The Increasing Importance of E-philanthropy RICHARD D. WATERS -- Building Relationships through Interactivity: A Cocreational Model for Museum Public Relations JORDI XIFRA -- Going Green: Using Computer-Mediated Public Relations to Communicate Environmental Causes RIC JENSEN -- Internet-Mediated Public Relations and the News Media: The Importance of the Internet in Danish Public Relations Practice NETE NÖRGAARD KRISTENSEN -- Web Sights: Images of Diversity on College and University Home Pages BRIGITTA R. BRUNNER AND MARY HELEN BROWN -- Relationship Management and Online Communication with Children DENISE BORTREE -- Hazards, Outrage, and Affected Publics: Crisis Communication in the Internet Age KENNETH A. LACHLAN AND PATRIC R. SPENCE -- Communicating during Terrorist Threats and Acts through Crisis Communication Centers JULIANN C. SCHOLL, AMY N. HEUMAN, BOLANLE A. OLANIRAN, AND DAVID E. WILLIAMS -- Crisis Communication Evolves in Response to New Public Engagement Constructs in Educational Settings and Beyond BARBARA S. GAINEY -- Balancing Traditional Channels of Public Relations with New Media Technologies in Crisis Communication: The Case of a Catholic College MELISSA K. GIBSON HANCOX AND ANTHONY C. PEYRONEL -- The American Red Cross and Media Use during Hurricane Katrina LIESE L. HUTCHISON -- Using Mediated Communication Channels in a Crisis: American Airlines' Employee Crisis Response to the 9/11 Attack JOE DOWNING. ISBN 9781433101243 Sprache: Englisch Gewicht in Gramm: 1148.…

  • Lingua: Inglese

    Editore: Peter Lang Publishing Inc, 2017

    1433132737 / 9781433132735

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    Da: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore

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    EUR 95,51

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    Condizione: New. 2017. 3rd Edition. Paperback. . . . . . Books ship from the US and Ireland.

  • Lingua: Inglese

    Editore: Peter Lang, 2017

    1433132737 / 9781433132735

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    Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - The latest edition of New Media and Public Relations offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments. Topics include updated thinking on mobile applications, crisis response, and ethical implications of online exchanges in addition to groundbreaking explorations into the developing arenas of personas, emojis, listening theory, and historiophoty in public relations practice. All-new content in this popular text once again delivers new thinking in public relations theory and practice for an ever-changing digital landscape.New Media and Public Relations is well-suited for advanced undergraduate and graduate courses in public relations principles, management, case studies, and strategy, as well as courses in corporate communication, marketing communication, integrated marketing communication, and digital communication.…

  • Lingua: Inglese

    Editore: Peter Lang, 2017

    1433132737 / 9781433132735

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    Condizione: New. The latest edition of this book offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments.T.

  • Lingua: Inglese

    Editore: Peter Lang Publishing Inc, US, 2017

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    Paperback. Condizione: New. The latest edition of New Media and Public Relations offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments. Topics include updated thinking on mobile applications, crisis response, and ethical implications of online exchanges in addition to groundbreaking explorations into the developing arenas of personas, emojis, listening theory, and historiophoty in public relations practice. All-new content in this popular text once again delivers new thinking in public relations theory and practice for an ever-changing digital landscape.New Media and Public Relations is well-suited for advanced undergraduate and graduate courses in public relations principles, management, case studies, and strategy, as well as courses in corporate communication, marketing communication, integrated marketing communication, and digital communication. …

  • Lingua: Inglese

    Editore: Peter Lang Inc., International Academic Publishers, 2017

    1433132737 / 9781433132735

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    Lingua: Inglese

    Editore: Peter Lang, 2017

    1433132737 / 9781433132735

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    Taschenbuch. Condizione: Neu. New Media and Public Relations - Third Edition | Sandra C. Duhé | Taschenbuch | 348 S. | Englisch | 2017 | Peter Lang | EAN 9781433132735 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. …

  • Lingua: Inglese

    Editore: Peter Lang Inc., International Academic Publishers, 2017

    1433132737 / 9781433132735

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    Paperback. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

  • Lingua: Inglese

    Editore: Peter Lang Pub Inc, 2017

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    Paperback. Condizione: Brand New. 3rd edition. 336 pages. 9.75x7.00x0.75 inches. In Stock. This item is printed on demand.

  • Lingua: Inglese

    Editore: Peter Lang Inc., International Academic Publi 2017-08, 2017

    1433132737 / 9781433132735

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    PF. Condizione: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 6-7 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

  • Lingua: Inglese

    Editore: Peter Lang Aug 2017, 2017

    1433132737 / 9781433132735

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    Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The latest edition of New Media and Public Relations offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments. Topics include updated thinking on mobile applications, crisis response, and ethical implications of online exchanges in addition to groundbreaking explorations into the developing arenas of personas, emojis, listening theory, and historiophoty in public relations practice. All-new content in this popular text once again delivers new thinking in public relations theory and practice for an ever-changing digital landscape.New Media and Public Relations is well-suited for advanced undergraduate and graduate courses in public relations principles, management, case studies, and strategy, as well as courses in corporate communication, marketing communication, integrated marketing communication, and digital communication. 348 pp. Englisch.…