Sankalpa sen (43 risultati)
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Doctoral Thesis / Dissertation from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 4.0, Jain University, language: English, abstract: Service sector is highly impacted with the fourth industrial re…volution. Technology is back bone of most services today. Technology is blurring the characteristics of services like inseparability, perishability and for sure variability. Banking a most transacted service is no different. The relationship of service quality expectations with choice of brand is well established, but in highly competitive environment where general service quality attributes are almost non- variable, it becomes important to understand what other constructs influence the service brand choices. We in this paper attempted to explore how reference groups or country of origin influences the choice of service brands. The service quality expectations are derived from the service perceptions of existing customers and word of mouth. Word of mouth is more impactful when it comes from friends and family or people with likeliness in needs of consumption. This paper attempts to establish the possible relationship of reference groups influence on service expectations and choice particularly focusing on the normative and comparative influence. It also attempts to check if country of origin which is so predominant in goods, influences the brand choice for services.The empirical study was initiated with a survey conducted on convenient sample across India on questions developed from marketing scales relating to the construct of service expectations, reference group influence, country of origin of two pre- tested banks having most mind share, one a private player another a foreign bank operating in India and lastly the choice of brands amongst the two. The respondents had to rate both the banks, private and foreign, so that the perceptions can be dissected. To analyze SPSS was used to supplement the descriptive statistics with the theory of moderation and mediation to gauge the kind of influence several reference group factors on country of origin have on the established relationship of service expectations and choice of brands.We noticed through the descriptive study that while assurance and trust continue to weigh high as quality dimensions for most respondents. It is also observed that people make a choice primarily because of 'Empathy' dimension of SERVQUAL. Study also revealed that there is a significant relationship between SQE and RGI and which is well moderated by age.
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Taschenbuch. Condizione: Neu. Reference Group Influence on Banking Services in India | Sankalpa Sen | Taschenbuch | 112 S. | Englisch | 2020 | LAP LAMBERT Academic Publishing | EAN 9786139889341 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter:…preigu.
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Taschenbuch. Condizione: Neu. Influence du groupe de référence sur les services bancaires en Inde | Sankalpa Sen | Taschenbuch | Französisch | 2022 | Editions Notre Savoir | EAN 9786205196366 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: pre…igu.
Editore: Sciencia Scripts, 2022
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Taschenbuch. Condizione: Neu. Vliqnie referentnyh grupp na bankowskie uslugi w Indii | Sankal'pa Sen | Taschenbuch | Russisch | 2022 | Sciencia Scripts | EAN 9786205196403 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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Taschenbuch. Condizione: Neu. Influência do grupo de referência nos serviços bancários na Índia | Sankalpa Sen | Taschenbuch | Portugiesisch | 2022 | Edições Nosso Conhecimento | EAN 9786205196397 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter…: preigu.
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Taschenbuch. Condizione: Neu. Influenza dei gruppi di riferimento sui servizi bancari in India | Sankalpa Sen | Taschenbuch | Italienisch | 2022 | Edizioni Sapienza | EAN 9786205196410 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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Taschenbuch. Condizione: Neu. Einfluss von Referenzgruppen auf Bankdienstleistungen in Indien | Sankalpa Sen | Taschenbuch | 108 S. | Deutsch | 2022 | Verlag Unser Wissen | EAN 9786205196328 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Doctoral Thesis / Dissertation from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 4.0, Jain University, language: English, abstract: Service sector is highly impacted with the four…th industrial revolution. Technology is back bone of most services today. Technology is blurring the characteristics of services like inseparability, perishability and for sure variability. Banking a most transacted service is no different. The relationship of service quality expectations with choice of brand is well established, but in highly competitive environment where general service quality attributes are almost non- variable, it becomes important to understand what other constructs influence the service brand choices. We in this paper attempted to explore how reference groups or country of origin influences the choice of service brands. The service quality expectations are derived from the service perceptions of existing customers and word of mouth. Word of mouth is more impactful when it comes from friends and family or people with likeliness in needs of consumption. This paper attempts to establish the possible relationship of reference groups influence on service expectations and choice particularly focusing on the normative and comparative influence. It also attempts to check if country of origin which is so predominant in goods, influences the brand choice for services.The empirical study was initiated with a survey conducted on convenient sample across India on questions developed from marketing scales relating to the construct of service expectations, reference group influence, country of origin of two pre- tested banks having most mind share, one a private player another a foreign bank operating in India and lastly the choice of brands amongst the two. The respondents had to rate both the banks, private and foreign, so that the perceptions can be dissected. To analyze SPSS was used to supplement the descriptive statistics with the theory of moderation and mediation to gauge the kind of influence several reference group factors on country of origin have on the established relationship of service expectations and choice of brands.We noticed through the descriptive study that while assurance and trust continue to weigh high as quality dimensions for most respondents. It is also observed that people make a choice primarily because of 'Empathy' dimension of SERVQUAL. Study also revealed that there is a significant relationship between SQE and RGI and which is well moderated by age. 116 pp. Englisch.
Editore: Sciencia Scripts Sep 2022, 2022
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 104 pp. Russisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -While satisfaction is a post purchase phenomenon, the pre-consumption anticipation or expectations of quality for services can be evolved and crafted in individuals over time. For a fixed level of perceived quality, the overall ser…vice quality may vary due to the varying service expectations of customer. Zeithaml, Barry and Parasuraman (1993) suggested that the service expectations are influenced by several controllable (explicit or Implicit service promises) and uncontrollable factors. One or few of these uncontrollable and variable factors may have a significant relationship to social group influences, like WOM, personal needs and perception of services quality alternatives and predicted services. Meuter et al. (2000) discovered that customers more often engage in positive word-of-mouth and if satisfied will repurchase and share their positive experiences. Further studies in the consumer behavior have revealed that for a consumer, pleasure, unhappiness and other elements of satisfactions will lead and motivate consumers to share their respective experiences with others (Dichter 1966; Neelamegham and Jain 1999; Nyer 1997) and most effectively with the relevant others. 112 pp. Englisch.
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - While satisfaction is a post purchase phenomenon, the pre-consumption anticipation or expectations of quality for services can be evolved and crafted in individuals over time. For a fixed level of perceived quality, the overall service…quality may vary due to the varying service expectations of customer. Zeithaml, Barry and Parasuraman (1993) suggested that the service expectations are influenced by several controllable (explicit or Implicit service promises) and uncontrollable factors. One or few of these uncontrollable and variable factors may have a significant relationship to social group influences, like WOM, personal needs and perception of services quality alternatives and predicted services. Meuter et al. (2000) discovered that customers more often engage in positive word-of-mouth and if satisfied will repurchase and share their positive experiences. Further studies in the consumer behavior have revealed that for a consumer, pleasure, unhappiness and other elements of satisfactions will lead and motivate consumers to share their respective experiences with others (Dichter 1966; Neelamegham and Jain 1999; Nyer 1997) and most effectively with the relevant others.
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Sen SankalpaData Analytics Professional who served Fortune Organisations like GE, HP, Standard Chartered Bank helping optimization of expenses and designing operational strategies in space of HR and Fi…nance. He regularly writes for l.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 104 pp. Spanisch.
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Editore: Sciencia Scripts
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Doctoral Thesis / Dissertation from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 4.0, Jain University, language: English, abstract: Service sector is highly impacted with the fourth i…ndustrial revolution. Technology is back bone of most services today. Technology is blurring the characteristics of services like inseparability, perishability and for sure variability. Banking a most transacted service is no different. The relationship of service quality expectations with choice of brand is well established, but in highly competitive environment where general service quality attributes are almost non- variable, it becomes important to understand what other constructs influence the service brand choices. We in this paper attempted to explore how reference groups or country of origin influences the choice of service brands. The service quality expectations are derived from the service perceptions of existing customers and word of mouth. Word of mouth is more impactful when it comes from friends and family or people with likeliness in needs of consumption. This paper attempts to establish the possible relationship of reference groups influence on service expectations and choice particularly focusing on the normative and comparative influence. It also attempts to check if country of origin which is so predominant in goods, influences the brand choice for services.The empirical study was initiated with a survey conducted on convenient sample across India on questions developed from marketing scales relating to the construct of service expectations, reference group influence, country of origin of two pre- tested banks having most mind share, one a private player another a foreign bank operating in India and lastly the choice of brands amongst the two. The respondents had to rate both the banks, private and foreign, so that the perceptions can be dissected. To analyze SPSS was used to supplement the descriptive statistics with the theory of moderation and mediation to gauge the kind of influence several reference group factors on country of origin have on the established relationship of service expectations and choice of brands.We noticed through the descriptive study that while assurance and trust continue to weigh high as quality dimensions for most respondents. It is also observed that people make a choice primarily because of ¿Empathy¿ dimension of SERVQUAL. Study also revealed that there is a significant relationship between SQE and RGI and which is well moderated by age.Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch.
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -While satisfaction is a post purchase phenomenon, the pre-consumption anticipation or expectations of quality for services can be evolved and crafted in individuals over time. For a fixed level of perceived quality, the overall service… quality may vary due to the varying service expectations of customer. Zeithaml, Barry and Parasuraman (1993) suggested that the service expectations are influenced by several controllable (explicit or Implicit service promises) and uncontrollable factors. One or few of these uncontrollable and variable factors may have a significant relationship to social group influences, like WOM, personal needs and perception of services quality alternatives and predicted services. Meuter et al. (2000) discovered that customers more often engage in positive word-of-mouth and if satisfied will repurchase and share their positive experiences. Further studies in the consumer behavior have revealed that for a consumer, pleasure, unhappiness and other elements of satisfactions will lead and motivate consumers to share their respective experiences with others (Dichter 1966; Neelamegham and Jain 1999; Nyer 1997) and most effectively with the relevant others.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 112 pp. Englisch.
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Taschenbuch. Condizione: Neu. Effects of Reference Groups and Country of Origin on the Relationship of Service Quality Expectations and Choice of Brands | A Study with Reference to Banking in India | Sankalpa Sen | Taschenbuch | 116 S. | Englisch | 2018 | GRIN Verlag | EAN 9783668761360 | Verantwortliche Person für die EU: GRIN…Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Alors que la satisfaction est un phénomène postérieur à l'achat, l'anticipation ou les attentes de qualité des services avant la consommation peuvent évoluer et se forger chez les individus au fil du temps. Pour un niveau fixe de q…ualité perçue, la qualité globale du service peut varier en raison des attentes variables du client en matière de service. Zeithaml, Barry et Parasuraman (1993) ont suggéré que les attentes en matière de service sont influencées par plusieurs facteurs contrôlables (promesses de service explicites ou implicites) et incontrôlables. Un ou quelques-uns de ces facteurs incontrôlables et variables peuvent avoir une relation significative avec les influences du groupe social, comme le WOM, les besoins personnels et la perception des alternatives de qualité des services et des services prédits. Meuter et al. (2000) ont découvert que les clients s'engagent plus souvent dans un bouche-à-oreille positif et que, s'ils sont satisfaits, ils rachètent et partagent leurs expériences positives. D'autres études sur le comportement des consommateurs ont révélé que, pour un consommateur, le plaisir, le mécontentement et d'autres éléments de satisfaction conduisent et motivent les consommateurs à partager leurs expériences respectives avec d'autres personnes (Dichter 1966 ; Neelamegham et Jain 1999 ; Nyer 1997) et plus efficacement avec les personnes concernées. 104 pp. Französisch.
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 104 pp. Spanisch.
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Alors que la satisfaction est un phénomène postérieur à l'achat, l'anticipation ou les attentes de qualité des services avant la consommation peuvent évoluer et se forger chez les individus au fil du temps. Pour un niveau fixe de qualit…é perçue, la qualité globale du service peut varier en raison des attentes variables du client en matière de service. Zeithaml, Barry et Parasuraman (1993) ont suggéré que les attentes en matière de service sont influencées par plusieurs facteurs contrôlables (promesses de service explicites ou implicites) et incontrôlables. Un ou quelques-uns de ces facteurs incontrôlables et variables peuvent avoir une relation significative avec les influences du groupe social, comme le WOM, les besoins personnels et la perception des alternatives de qualité des services et des services prédits. Meuter et al. (2000) ont découvert que les clients s'engagent plus souvent dans un bouche-à-oreille positif et que, s'ils sont satisfaits, ils rachètent et partagent leurs expériences positives. D'autres études sur le comportement des consommateurs ont révélé que, pour un consommateur, le plaisir, le mécontentement et d'autres éléments de satisfaction conduisent et motivent les consommateurs à partager leurs expériences respectives avec d'autres personnes (Dichter 1966 ; Neelamegham et Jain 1999 ; Nyer 1997) et plus efficacement avec les personnes concernées.
