seppo rainisto (10 risultati)

Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback Oct 14, 2009. Condizione: gebraucht; sehr gut. kleine Markierungen im Inhaltsverzeichnis, ansonsten gepflegter ZUstand.

Taschenbuch. Condizione: Neu. Place Marketing and Branding | Success Factors and Best Practices | Seppo Rainisto | Taschenbuch | 156 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783838318462 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Hardcover. Condizione: Brand New. 202 pages. 9.50x6.50x0.75 inches. In Stock.

Paperback. Condizione: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The book builds a framework and analyzes place marketing and branding practices, the main focus being on marketing management of places. This book is based on Rainisto's doctoral dissertation study at Helsinki University of Technology: 'Success Factors of Place Marketing' (2003). The study uses a theory building, qualitative case research agenda, with an embedded, longitudinal and multiple case design. The study applies the formed theoretical framework in an empirical research with the case locations of the Helsinki, Stockholm, Copenhagen and Chicago metropolitan regions. The study investigates also how Northern European versus U.S. place marketers differ in their practices and comes to the conclusion that both regions can benefit from a study of each others practices. Strategic marketing can be also applied to places, and the tools of corporate marketing can be transferred to place marketing. Places can be branded, through creating and communicating a unique and competitive place identity, which can increase a place s attraction greatly towards investors, companies, tourism or business visitors, talented workforce or new residents. 156 pp. Englisch.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Rainisto SeppoSeppo Rainisto, Dr. Technology, Chairman of Meritleader Int. is internationally recognized as a leading specialist and consultant in place marketing and place branding. He has 35 years marketing experience with famous.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The book builds a framework and analyzes place marketing and branding practices, the main focus being on marketing management of places. This book is based on Rainisto''s doctoral dissertation study at Helsinki University of Technology: ''Success Factors of Place Marketing'' (2003). The study uses a theory building, qualitative case research agenda, with an embedded, longitudinal and multiple case design. The study applies the formed theoretical framework in an empirical research with the case locations of the Helsinki, Stockholm, Copenhagen and Chicago metropolitan regions. The study investigates also how Northern European versus U.S. place marketers differ in their practices and comes to the conclusion that both regions can benefit from a study of each others' practices. Strategic marketing can be also applied to places, and the tools of corporate marketing can be transferred to place marketing. Places can be branded, through creating and communicating a unique and competitive place identity, which can increase a place's attraction greatly towards investors, companies, tourism or business visitors, talented workforce or new residents.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 156 pp. Englisch.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The book builds a framework and analyzes place marketing and branding practices, the main focus being on marketing management of places. This book is based on Rainisto's doctoral dissertation study at Helsinki University of Technology: 'Success Factors of Place Marketing' (2003). The study uses a theory building, qualitative case research agenda, with an embedded, longitudinal and multiple case design. The study applies the formed theoretical framework in an empirical research with the case locations of the Helsinki, Stockholm, Copenhagen and Chicago metropolitan regions. The study investigates also how Northern European versus U.S. place marketers differ in their practices and comes to the conclusion that both regions can benefit from a study of each others practices. Strategic marketing can be also applied to places, and the tools of corporate marketing can be transferred to place marketing. Places can be branded, through creating and communicating a unique and competitive place identity, which can increase a place s attraction greatly towards investors, companies, tourism or business visitors, talented workforce or new residents.