Stadelmann martin (87 risultati)
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Da: Online-Shop S. Schmidt, Häg-Ehrsberg, BW, GermaniaOnline-Shop S. Schmidt
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 9,80
EUR 29,10 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Softcover. Condizione: Befriedigend. Randanmerkungen und Unterstreichungen auf den ersten 50 Seiten, sonst sehr gut, nur angelesen, ohne Lesefalten In deutscher Sprache. 413 pages. 225x155 mm 680 g.
- Rilegato
Da: medimops, Berlin, Germaniamedimops
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EUR 4,37
EUR 20,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Lingua: Tedesco
Editore: Schulthess, 1995
- Brossura
Da: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germaniabooks4less (Versandantiquariat Petra Gros GmbH & Co. KG)
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 22,95
EUR 9,95 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloBroschiert. Condizione: Gut. 121 Seiten; Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber. Es befindet sich neben dem Rückenschild lediglich ein Bibliotheksstempel im Buch; ordnungsgemäß entwidmet. Sprache: Deutsch Gewicht in Gramm: 290.
Lingua: Tedesco
Editore: Georg Buemann, Isny,, 1949
- Brossura
Da: Clerc Fremin, Steingaden, GermaniaClerc Fremin
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EUR 11,00
EUR 22,15 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloSoftcover. 36+34 Seiten Zustand: keine Beschädigungen, keine Eintragungen. Rücken, Ecken, Kanten gut. Sprache: Deutsch Gewicht in Gramm: 180.
Altre immaginiLingua: Tedesco
Editore: Bildungsverlag EINS; 8. Auflage 2021 (1. August 2021), 2021
- Brossura
Da: Rarewaves.com USA, London, LONDO, Regno UnitoRarewaves.com USA
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 38,82
Spedizione gratuitaSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Paperback. Condizione: New. 8. Auflage 2021.
- Brossura
Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 28,82
EUR 11,69 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Paperback. Condizione: Brand New. German language. 11.61x8.11x0.39 inches. In Stock.
- Rilegato
Da: PRIMOBUCH, Berlin, GermaniaPRIMOBUCH
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EUR 17,00
EUR 25,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Hardcover/gebunden. Condizione: leichte Gebrauchsspuren. Illustr. Pappeinband - SOFORTVERSAND AUF RECHNUNG! Ein schönes, sauberes Exemplar In deutscher Sprache. 347 S. 244x165 mm.
- Brossura
Da: Chiron Media, Wallingford, Regno UnitoChiron Media
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EUR 25,60
EUR 18,11 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Paperback. Condizione: New.
- Rilegato
Da: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, GermaniaBUCHSERVICE / ANTIQUARIAT Lars Lutzer
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 44,90
EUR 39,95 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Hardcover. Condizione: gut. 1998. Wissensmanagement Die Transformation der Wirtschaft von einer Güterdominanz zu einer Wissens- und Informationsdominanz ist in vollem Gange. Informations- und Wissenszuwachs verändern Wirtschaft und Gesellschaft in fundamentaler Weise, vor allem auch Arbeit und Management. Dennoch hat die Themati…k der Wissensarbeit und deren Management bislang nur spärliche Beachtung gefunden. In diesem Buch werden damit zusammenhängende Probleme offengelegt, analysiert und Lösungsvorschläge entwickelt. Es ist ein umfassender Versuch, Klarheit in einige zentrale Problemfelder künftigen Managements hineinzubringen. Martin Pfiffner ist seit den 90er-Jahren als Berater und Trainer in internationalen Beratungs-, Weiterbildungs- und Forschungsprojekten am Malik Management Zentrum in St. Gallen tätig. Peter Stadelmann ist seit den 90er-Jahren als Berater und Trainer in internationalen Beratungs-, Weiterbildungs- und Forschungsprojekten am Malik Management Zentrum in St. Gallen tätig. In deutscher Sprache. 413 pages. 22,7 x 15,4 x 2,7 cm.
- Brossura
Da: Books Puddle, New York, NY, U.S.A.Books Puddle
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 110,50
EUR 3,45 spedizioneSpedito in U.S.A.Quantità: 4 disponibili
Condizione: New.
Altre immagini- Brossura
Da: bookmarathon, Emmendingen, BW, Germaniabookmarathon
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 25,00
EUR 28,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
kart. Condizione: Befriedigend. X, 121, [15] S. : graph. Darst. ; 23 cm Das Buch stammt aus einer Raucherkanzlei und riecht leider auch danach. Ansonsten nur Leichte Lagerspuren! Ex-Libris-Stempela auf dem Vorsatz. Sie erhalten eine Rechnung mit der darin ausgewiesenen MwSt. Sprache: Deutsch Gewicht in Gramm: 288.
- Brossura
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 74,89
EUR 62,44 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobil…e CRM concepts, Big Data and social media tools, new customer experience or loyalty approaches, and Artificial Intelligence, etc.In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization. The book also focuses on sales management and the improvement of sales performance through radical customer orientation. The chapters are written by, and for, academic, consulting, and company experts who appreciate a theoretical and practical approach to the topic.
- Brossura
Da: preigu, Osnabrück, Germaniapreigu
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 68,35
EUR 70,00 spedizioneSpedito da Germania a U.S.A.Quantità: 5 disponibili
Taschenbuch. Condizione: Neu. CRM Goes Digital | Design and Use of Digital Customer Interface in Marketing, Sales and Service | Sabine Kirchem (u. a.) | Taschenbuch | Management for Professionals | xiii | Englisch | 2026 | Springer | EAN 9783658458003 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17,…69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Lingua: Tedesco
Editore: Bern ; Stuttgart : Haupt, 1999
Da: Antiquariat Thomas Haker GmbH & Co. KG, Berlin, GermaniaAntiquariat Thomas Haker GmbH & Co. KG
Contatta il venditoreVenditore con 5 stelleMembro dell’associazione: GIAQ
Condizione: Usato - Molto buono
EUR 22,00
EUR 20,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloSoftcover/Paperback. Condizione: Gut. 2. unveränd. Aufl. 413 S. Guter Zustand. Bibliotheksexemplar mit Stempeln und Signatur auf Einband. Sonst Seiten sauber. Einband mit sehr leichten Gebrauchspuren. Sprache: Deutsch Gewicht in Gramm: 740.
- Rilegato
Da: Books Puddle, New York, NY, U.S.A.Books Puddle
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 147,17
EUR 3,45 spedizioneSpedito in U.S.A.Quantità: 4 disponibili
Condizione: New.
- Rilegato
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 106,99
EUR 63,23 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile CRM c…oncepts, Big Data and social media tools, new customer experience or loyalty approaches, and Artificial Intelligence, etc.In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization. The book also focuses on sales management and the improvement of sales performance through radical customer orientation. The chapters are written by, and for, academic, consulting, and company experts who appreciate a theoretical and practical approach to the topic.
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Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 166,02
EUR 14,01 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. In.
- Rilegato
Da: California Books, Miami, FL, U.S.A.California Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 202,87
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: New.
- Rilegato
Da: Buchpark, Trebbin, GermaniaBuchpark
Contatta il venditoreVenditore con 5 stelleCondizione: Usato
EUR 103,89
EUR 105,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Condizione: Hervorragend. Zustand: Hervorragend | Seiten: 480 | Sprache: Englisch | Produktart: Bücher | This book has two main goals: to define data science through the work of data scientists and their results, namely data products, while simultaneously providing the reader with relevant lessons learned from applied data scien…ce projects at the intersection of academia and industry. As such, it is not a replacement for a classical textbook (i.e., it does not elaborate on fundamentals of methods and principles described elsewhere), but systematically highlights the connection between theory, on the one hand, and its application in specific use cases, on the other. With these goals in mind, the book is divided into three parts: Part I pays tribute to the interdisciplinary nature of data science and provides a common understanding of data science terminology for readers with different backgrounds. These six chapters are geared towards drawing a consistent picture of data science and were predominantly written by the editors themselves. Part II then broadens the spectrum by presenting views and insights from diverse authors ¿ some from academia and some from industry, ranging from financial to health and from manufacturing to e-commerce. Each of these chapters describes a fundamental principle, method or tool in data science by analyzing specific use cases and drawing concrete conclusions from them. The case studies presented, and the methods and tools applied, represent the nuts and bolts of data science. Finally, Part III was again written from the perspective of the editors and summarizes the lessons learned that have been distilled from the case studies in Part II. The section can be viewed as a meta-study on data science across a broad range of domains, viewpoints and fields. Moreover, it provides answers to the question of what the mission-critical factors for success in different data science undertakings are. The book targets professionals as well as students of data science:first, practicing data scientists in industry and academia who want to broaden their scope and expand their knowledge by drawing on the authors¿ combined experience. Second, decision makers in businesses who face the challenge of creating or implementing a data-driven strategy and who want to learn from success stories spanning a range of industries. Third, students of data science who want to understand both the theoretical and practical aspects of data science, vetted by real-world case studies at the intersection of academia and industry.
- Rilegato
Da: Rarewaves.com USA, London, LONDO, Regno UnitoRarewaves.com USA
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 225,39
Spedizione gratuitaSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Hardback. Condizione: New. 2019 ed. This book has two main goals: to define data science through the work of data scientists and their results, namely data products, while simultaneously providing the reader with relevant lessons learned from applied data science projects at the intersection of academia and industry. As such, it… is not a replacement for a classical textbook (i.e., it does not elaborate on fundamentals of methods and principles described elsewhere), but systematically highlights the connection between theory, on the one hand, and its application in specific use cases, on the other. With these goals in mind, the book is divided into three parts: Part I pays tribute to the interdisciplinary nature of data science and provides a common understanding of data science terminology for readers with different backgrounds. These six chapters are geared towards drawing a consistent picture of data science and were predominantly written by the editors themselves. Part II then broadens the spectrum by presenting views and insights from diverse authors - some from academia and some from industry, ranging from financial to health and from manufacturing to e-commerce. Each of these chapters describes a fundamental principle, method or tool in data science by analyzing specific use cases and drawing concrete conclusions from them. The case studies presented, and the methods and tools applied, represent the nuts and bolts of data science. Finally, Part III was again written from the perspective of the editors and summarizes the lessons learned that have been distilled from the case studies in Part II. The section can be viewed as a meta-study on data science across a broad range of domains, viewpoints and fields. Moreover, it provides answers to the question of what the mission-critical factors for success in different data science undertakings are. The book targets professionals as well as students of data science:first, practicing data scientists in industry and academia who want to broaden their scope and expand their knowledge by drawing on the authors' combined experience. Second, decision makers in businesses who face the challenge of creating or implementing a data-driven strategy and who want to learn from success stories spanning a range of industries. Third, students of data science who want to understand both the theoretical and practical aspects of data science, vetted by real-world case studies at the intersection of academia and industry.
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 209,92
EUR 9,50 spedizioneSpedito da Irlanda a U.S.A.Quantità: 15 disponibili
Condizione: New.
- Rilegato
Da: Books Puddle, New York, NY, U.S.A.Books Puddle
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 226,55
EUR 3,45 spedizioneSpedito in U.S.A.Quantità: 4 disponibili
Condizione: New.
- Rilegato
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 179,61
EUR 64,41 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book has two main goals: to define data science through the work of data scientists and their results, namely data products, while simultaneously providing the reader with relevant lessons learned from applied data science projects at the intersecti…on of academia and industry. As such, it is not a replacement for a classical textbook (i.e., it does not elaborate on fundamentals of methods and principles described elsewhere), but systematically highlights the connection between theory, on the one hand, and its application in specific use cases, on the other. With these goals in mind, the book is divided into three parts: Part I pays tribute to the interdisciplinary nature of data science and provides a common understanding of data science terminology for readers with different backgrounds. These six chapters are geared towards drawing a consistent picture of data science and were predominantly written by the editors themselves. Part II then broadens the spectrum by presenting views and insights from diverse authors - some from academia and some from industry,ranging from financial to health and from manufacturing toe-commerce.Each of these chapters describes a fundamental principle, method or tool in data scienceby analyzing specific use cases and drawing concrete conclusions from them. The casestudies presented, and the methods and tools applied, represent the nuts and bolts ofdata science. Finally, Part III was again written from the perspective of the editors andsummarizes the lessons learned that have been distilled from the case studies in Part II.The section can be viewed as a meta-study on data science across a broad range of domains,viewpoints and fields. Moreover, it provides answers to the question of what the mission-critical factors for success in different data science undertakings are.The book targets professionals as well as students of data science:first, practicing datascientists in industry and academia who want to broaden their scope and expand their knowledge by drawing on the authors' combined experience. Second, decision makers in businesses who face the challenge of creating or implementing a data-driven strategy and who want to learn from success stories spanning a range of industries. Third, studentsof data science who want to understand both the theoretical and practical aspects of datascience, vetted by real-world case studies at the intersection of academia and industry.
Applied Data Science: Lessons Learned for the Data-driven Business
Braschler, Martin (Editor)/ Stadelmann, Thilo (Editor)/ Stockinger, Kurt (Editor)
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Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 251,84
EUR 14,62 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Hardcover. Condizione: Brand New. 465 pages. 9.25x6.25x1.25 inches. In Stock.
- Rilegato
Da: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 262,60
EUR 9,07 spedizioneSpedito in U.S.A.Quantità: 15 disponibili
Condizione: New.
- Rilegato
Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 213,07
EUR 76,00 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Hardback. Condizione: New. 2019 ed. This book has two main goals: to define data science through the work of data scientists and their results, namely data products, while simultaneously providing the reader with relevant lessons learned from applied data science projects at the intersection of academia and industry. As such, it… is not a replacement for a classical textbook (i.e., it does not elaborate on fundamentals of methods and principles described elsewhere), but systematically highlights the connection between theory, on the one hand, and its application in specific use cases, on the other. With these goals in mind, the book is divided into three parts: Part I pays tribute to the interdisciplinary nature of data science and provides a common understanding of data science terminology for readers with different backgrounds. These six chapters are geared towards drawing a consistent picture of data science and were predominantly written by the editors themselves. Part II then broadens the spectrum by presenting views and insights from diverse authors - some from academia and some from industry, ranging from financial to health and from manufacturing to e-commerce. Each of these chapters describes a fundamental principle, method or tool in data science by analyzing specific use cases and drawing concrete conclusions from them. The case studies presented, and the methods and tools applied, represent the nuts and bolts of data science. Finally, Part III was again written from the perspective of the editors and summarizes the lessons learned that have been distilled from the case studies in Part II. The section can be viewed as a meta-study on data science across a broad range of domains, viewpoints and fields. Moreover, it provides answers to the question of what the mission-critical factors for success in different data science undertakings are. The book targets professionals as well as students of data science:first, practicing data scientists in industry and academia who want to broaden their scope and expand their knowledge by drawing on the authors' combined experience. Second, decision makers in businesses who face the challenge of creating or implementing a data-driven strategy and who want to learn from success stories spanning a range of industries. Third, students of data science who want to understand both the theoretical and practical aspects of data science, vetted by real-world case studies at the intersection of academia and industry.
- Rilegato
Da: Mispah books, Redhill, SURRE, Regno UnitoMispah books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 273,39
EUR 29,23 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Hardcover. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
- Rilegato
Da: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, GermaniaBUCHSERVICE / ANTIQUARIAT Lars Lutzer
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 299,90
EUR 39,95 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Hardcover. Condizione: gut. 2019. Applied Data Science In deutscher Sprache. pages.
Lingua: Tedesco
Editore: Isny : G. Buemann, 1949
- Prima edizione
Da: ACADEMIA Antiquariat an der Universität, Freiburg, GermaniaACADEMIA Antiquariat an der Universität
Contatta il venditoreVenditore con 5 stelleMembro dell’associazione: BOEV
Condizione: Usato - Molto buono
EUR 7,00
EUR 38,95 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Gut. 1. Auflage. 36 + ca. 30 Seiten kartonierter Band im Oktavformat; gut erhaltenes Exemplar mit 34 Abbildungen auf Tafeln Sprache: Deutsch Gewicht in Gramm: 100.
Customer Relationship Management: Neue CRM-Best-Practice-Fallstudien und -Konzepte zu Organisation, Mitarbeiterführung und Technologie [Gebundene Ausgabe] von Martin Stadelmann (Autor), Mireille Troesch (Autor), Sven Wolter (Autor) CRM Führungskonzept Organisationskonzept Kundenbedürfnisse Kundenzufriedenheit Leitlinie für jede unternehmerische Entscheidung In Teil 1 stellen CRM-Experten aktuelle Strategien und Instrumente vor. Die entsprechenden Kernthemen werden in einen übergeordneten Zusammenhang gestellt. In Teil 2 zeigen international führende Unternehmen auf, wie sie mit modernen CRM-Ansätzen ihre Leistungsfähigkeit in der Neukundengewinnung, der Kundenentwicklung und der kundenbindung massiv gesteigert haben. In Teil 3 werden Forschungsergebnisse aus den Bereichen Loyalitätsprogramme, Beschwerdemanagement sowie zur Bedeutung der kundenorientierung im Öffentlichen Sektor präsentiert. Führungskräfte Projektleiter kundenrelevante Funktionsbereiche Marketing Vertrieb Sales Kundense
Martin Stadelmann (Autor), Mireille Troesch (Autor), Sven Wolter (Autor)
- Rilegato
Da: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, GermaniaBUCHSERVICE / ANTIQUARIAT Lars Lutzer
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 21,99
EUR 39,95 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Hardcover. Condizione: gut. 2008. Nachfolgewerk der erfolgreichen CRM-Studie von 2003, mit euen wegweisendn Erkenntnissen und systematischen Darstellungen neuer Fallbeispiele zum CRM - mit neuen Autoren! Customer Relationship hat sich in den vergangenen Jahren vom «Hype»-Thema zum allgemein anerkannten Management- Paradigma gewa…ndelt. CRM wird heute als Führungs- und Organisationskonzept propagiert. CRM stellt sicher, dass Kundenbedürfnisse und Kundenzufriedenheit konsequent als Leitlinie für jede unternehmerische Entscheidung herangezogen werden. In Teil 1 stellen CRM-Experten aktuelle Strategien und Instrumente vor. Die entsprechenden Kernthemen werden in einen übergeordneten Zusammenhang gestellt. In Teil 2 zeigen international führende Unternehmen auf, wie sie mit modernen CRM-Ansätzen ihre Leistungsfähigkeit in der Neukundengewinnung, der Kundenentwicklung und der kundenbindung massiv gesteigert haben. In Teil 3 werden Forschungsergebnisse aus den Bereichen Loyalitätsprogramme, Beschwerdemanagement sowie zur Bedeutung der kundenorientierung im Öffentlichen Sektor präsentiert. Das Buch richtet sich an Führungskräfte und Projektleiter im Umfeld kundenrelevanter Funktionsbereiche (Marketing, Vertrieb/ Sales, Kundenservice/ Customer Care). Gratulation! Den Autoren ist es sehr gut gelungen Theorie und Praxis der CRM-Ansätze zu verbinden. In dieser Ausgabe werden gute Beispiele von verschiedenen CRM-Projekten präsentiert, welche in Firmen in unterschiedlichen Branchen in der Schweiz mit Erfolg umgesetzt wurden. Die präsentierten Best Practice-Beispiele sind sehr zugänglich verfasst, konkret und mit anwendbarem praktischem Wissen. Dadurch werden von diesem Buch sowohl die CRM-Profies als auch die Einsteiger in das kundenbeziehungsmanagement -Thema bestimmt profitieren. Wie schon die erste Ausgabe, ist mir auch dieses Buch sehr gut gefallen. Die besprochenen, neuen Fallstudien mit interessanten Ansätzen, haben mir wertvolle Impulse und konkrete Idee geliefert. Wenn diese sehr gelungene Ausgabe die "Sequel" zu der ersten Ausgabe ist, welche sich als Ziel die Präsentation von praxisbezogenen Entwicklungen im CRM stellt, mit Spannung erwarte ich die nächste Ausgabe. Hoffentlich lassen uns die Autoren nicht zu lange darauf warten Customer Relationship Management: Neue CRM-Best-Practice-Fallstudien und -Konzepte zu Organisation, Mitarbeiterführung und Technologie [Gebundene Ausgabe] von Martin Stadelmann (Autor), Mireille Troesch (Autor), Sven Wolter (Autor) CRM Führungskonzept Organisationskonzept Kundenbedürfnisse Kundenzufriedenheit Leitlinie für jede unternehmerische Entscheidung In Teil 1 stellen CRM-Experten aktuelle Strategien und Instrumente vor. Die entsprechenden Kernthemen werden in einen übergeordneten Zusammenhang gestellt. In Teil 2 zeigen international führende Unternehmen auf, wie sie mit modernen CRM-Ansätzen ihre Leistungsfähigkeit in der Neukundengewinnung, der Kundenentwicklung und der kundenbindung massiv gesteigert haben. In Teil 3 werden Forschungsergebnisse aus den Bereichen Loyalitätsprogramme, Beschwerdemanagement sowie zur Bedeutung der kundenorientierung im Öffentlichen Sektor präsentiert. Führungskräfte Projektleiter kundenrelevante Funktionsbereiche Marketing Vertrieb Sales Kundenservice Customer Care CRM-Ansätze CRM-Projekte Kundenbeziehungsmanagement Kundenbeziehungsmanagement CRM Führungskonzept Organisationskonzept Kundenbedürfnisse Kundenzufriedenheit Führungskräfte Projektleiter kundenrelevante Funktionsbereiche Marketing Vertrieb Sales Kundenservice Customer Care CRM-Ansätze CRM-Projekte Sprache deutsch Maße 165 x 240 mm Einbandart gebunden Wirtschaft Betriebswirtschaft Management BWL Customer Relationship Management Customer Relationship Management CRM Fallstudie Wirtschaft Betriebswirtschaft Wirtschaft Betriebswirtschaftslehre ISBN-10 3-85743-728-6 3857437286 ISBN-13 978-3-85743-728-1 9783857437281 In deutscher Sprache. 398 pages. 24,6 x 16,8 x 2,8 cm.
