Steven bellman (9 risultati)

Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

paperback. Condizione: New. In shrink wrap. Looks like an interesting title.

Paperback. Condizione: Brand New. 200 pages. 8.66x5.91x0.46 inches. In Stock.

paperback. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Hard Cover. Condizione: Very Good. Seventh Edition (Revised). Black textured leatherette (or leather) bind with hard boards, sharp gilt impressed spine titles, adjustable rod bind, lt. shelf wear. Pages very good. Materials you need to interpret maritime law. Extremely large collection of materials. Each section with its own numbering. Apprx. 750 pages. Insured post. Size: 4to - over 9¾" - 12" tall. Book. …

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Translating the clickstream data in Web server log files into useable information about the characteristics of the consumers who visit Web sites has been a major challenge. This book describes two novel contributions to addressing this challenge. The first is the application of top-down grammatical analysis to clickstream data to infer consumer characteristics. Like top-down approaches to the grammatical analysis of language, this approach specifies sequential patterns to look for in the data, as the patterns marketers are interested in (e.g., purchasing) may be rare, and therefore difficult to detect using bottom-up, data-driven methods. The second contribution is the introduction of a new construct, the Web ad schema, which is a visitor s mental representation of the structure of a Web site. If this representation is incongruent with the actual structure of a site, a consumer will generate a misleading clickstream. This book should be especially useful to Web site marketers interested in understanding who their customers are and optimizing the information they deliver to their customers, and to researchers developing new applications to analyze clickstream data. 200 pp. Englisch.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Bellman StevenSteven Bellman, PhD (University of New South Wales 1999): Associate Professor and Deputy Director of the Interactive Television Research Institute, Murdoch University, Australia.Translating the clickstream data in W.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Translating the clickstream data in Web server log files into useable information about the characteristics of the consumers who visit Web sites has been a major challenge. This book describes two novel contributions to addressing this challenge. The first is the application of top-down grammatical analysis to clickstream data to infer consumer characteristics. Like top-down approaches to the grammatical analysis of language, this approach specifies sequential patterns to look for in the data, as the patterns marketers are interested in (e.g., purchasing) may be rare, and therefore difficult to detect using bottom-up, data-driven methods. The second contribution is the introduction of a new construct, the Web ad schema, which is a visitor s mental representation of the structure of a Web site. If this representation is incongruent with the actual structure of a site, a consumer will generate a misleading clickstream. This book should be especially useful to Web site marketers interested in understanding who their customers are and optimizing the information they deliver to their customers, and to researchers developing new applications to analyze clickstream data.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Translating the clickstream data in Web server log files into useable information about the characteristics of the consumers who visit Web sites has been a major challenge. This book describes two novel contributions to addressing this challenge. The first is the application of top-down grammatical analysis to clickstream data to infer consumer characteristics. Like top-down approaches to the grammatical analysis of language, this approach specifies sequential patterns to look for in the data, as the patterns marketers are interested in (e.g., purchasing) may be rare, and therefore difficult to detect using bottom-up, data-driven methods. The second contribution is the introduction of a new construct, the Web ad schema, which is a visitor''s mental representation of the structure of a Web site. If this representation is incongruent with the actual structure of a site, a consumer will generate a misleading clickstream. This book should be especially useful to Web site marketers interested in understanding who their customers are and optimizing the information they deliver to their customers, and to researchers developing new applications to analyze clickstream data.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 200 pp. Englisch.…