Strauß gabriela (5 risultati)

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,8, Bochum University of Applied Sciences (Wirtschaft, Business in Europe), language: English, abstract: Inhaltsangabe:Abstract:Part one briefly introduces the reader to the topic and the research objectives. Moreover, the methodical approach to meet the research objectives will be presented. Part two provides the theoretical framework of customer loyalty. Terms, advantages and strategies related to customer loyalty are introduced. Furthermore, the report illustrates factors that support the development of customer loyalty and evaluates the requirements to develop new loyalty tools. Part three presents a definition and classification of marketing events as well as the inevitability of creating new ways of communication. Furthermore, it portrays international dimensions of marketing events, as well as a future outlook. Virtual events will be described as new approaches within the tool event marketing. Part four provides the findings of this project and analyses the connection between marketing events and customer loyalty. The report is finalised by a conclusion in part five.Inhaltsverzeichnis:Table of Contents:LIST OF FIGURES4LIST OF APPENDICES5ABSTRACT6PART I: PREFACE91.1RESEARCH OBJECTIVES91.2REPORT STRUCTURE91.3METHODOLOGY101.3.1PART CUSTOMER LOYALTY121.3.2PART MARKETING EVENTS131.3.3PART CONCLUSIONS AND FINDINGS131.3.4LIMITATIONS OF RESEARCH15PART II: CUSTOMER LOYALTY172.1CUSTOMER SATISFACTION AND CUSTOMER LOYALTY182.2REASONS TO CREATE CUSTOMER LOYALTY AND SYNERGY EFFECTS212.3LOYALTY-CREATING FACTORS242.4APPRAISAL OF THE LOYALTY TOOLS27PART III: MARKETING EVENTS303.1DEFINITION303.2THE NECESSITY OF NEW WAYS IN COMMUNICATION363.3EVENTS AND THE CLASSICAL MARKETING COMMUNICATIONS MIX393.3.1MARKETING EVENTS AND ADVERTISING403.3.2MARKETING EVENTS AND PUBLIC RELATIONS413.3.3MARKETING EVENTS AND SPONSORSHIPS413.3.4THE INTEGRATED MARKETING COMMUNICATIONS MIX453.4REASONS AND OBJECTIVES FOR MARKETING EVENTS473.5INTERNATIONAL ASPECTS493.6PROSPECTS FOR THE FUTURE513.7VIRTUAL EVENTS53PART IV: FINDINGS AND ANALYSIS554.1CUSTOMER LOYALTY554.2MARKETING EVENTS594.3MARKETING EVENTS AS A SUPPORTIVE TOOL FOR CUSTOMER LOYALTY62PART V: CONCLUSION68REFERENCES70APPENDICES 92 pp. Englisch.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,8, Bochum University of Applied Sciences (Wirtschaft, Business in Europe), language: English, abstract: Inhaltsangabe:Abstract:Part one briefly introduces the reader to the topic and the research objectives. Moreover, the methodical approach to meet the research objectives will be presented. Part two provides the theoretical framework of customer loyalty. Terms, advantages and strategies related to customer loyalty are introduced. Furthermore, the report illustrates factors that support the development of customer loyalty and evaluates the requirements to develop new loyalty tools. Part three presents a definition and classification of marketing events as well as the inevitability of creating new ways of communication. Furthermore, it portrays international dimensions of marketing events, as well as a future outlook. Virtual events will be described as new approaches within the tool event marketing. Part four provides the findings of this project and analyses the connection between marketing events and customer loyalty. The report is finalised by a conclusion in part five.Inhaltsverzeichnis:Table of Contents:LIST OF FIGURES4LIST OF APPENDICES5ABSTRACT6PART I: PREFACE91.1RESEARCH OBJECTIVES91.2REPORT STRUCTURE91.3METHODOLOGY101.3.1PART CUSTOMER LOYALTY121.3.2PART MARKETING EVENTS131.3.3PART CONCLUSIONS AND FINDINGS131.3.4LIMITATIONS OF RESEARCH15PART II: CUSTOMER LOYALTY172.1CUSTOMER SATISFACTION AND CUSTOMER LOYALTY182.2REASONS TO CREATE CUSTOMER LOYALTY AND SYNERGY EFFECTS212.3LOYALTY-CREATING FACTORS242.4APPRAISAL OF THE LOYALTY TOOLS27PART III: MARKETING EVENTS303.1DEFINITION303.2THE NECESSITY OF NEW WAYS IN COMMUNICATION363.3EVENTS AND THE CLASSICAL MARKETING COMMUNICATIONS MIX393.3.1MARKETING EVENTS AND ADVERTISING403.3.2MARKETING EVENTS AND PUBLIC RELATIONS413.3.3MARKETING EVENTS AND SPONSORSHIPS413.3.4THE INTEGRATED MARKETING COMMUNICATIONS MIX453.4REASONS AND OBJECTIVES FOR MARKETING EVENTS473.5INTERNATIONAL ASPECTS493.6PROSPECTS FOR THE FUTURE513.7VIRTUAL EVENTS53PART IV: FINDINGS AND ANALYSIS554.1CUSTOMER LOYALTY554.2MARKETING EVENTS594.3MARKETING EVENTS AS A SUPPORTIVE TOOL FOR CUSTOMER LOYALTY62PART V: CONCLUSION68REFERENCES70APPENDICES. …

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,8, Bochum University of Applied Sciences (Wirtschaft, Business in Europe), language: English, abstract: In.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Inhaltsangabe:Abstract:Part one briefly introduces the reader to the topic and the research objectives. Moreover, the methodical approach to meet the research objectives will be presented. Part two provides the theoretical framework of customer loyalty. Terms, advantages and strategies related to customer loyalty are introduced. Furthermore, the report illustrates factors that support the development of customer loyalty and evaluates the requirements to develop new loyalty tools. Part three presents a definition and classification of marketing events as well as the inevitability of creating new ways of communication. Furthermore, it portrays international dimensions of marketing events, as well as a future outlook. Virtual events will be described as new approaches within the tool event marketing. Part four provides the findings of this project and analyses the connection between marketing events and customer loyalty. The report is finalised by a conclusion in part five. Inhaltsverzeichnis:Table of Contents: LIST OF FIGURES4 LIST OF APPENDICES5 ABSTRACT6 PART I: PREFACE9 1.1RESEARCH OBJECTIVES9 1.2REPORT STRUCTURE9 1.3METHODOLOGY10 1.3.1PART CUSTOMER LOYALTY12 1.3.2PART MARKETING EVENTS13 1.3.3PART CONCLUSIONS AND FINDINGS13 1.3.4LIMITATIONS OF RESEARCH15 PART II: CUSTOMER LOYALTY17 2.1CUSTOMER SATISFACTION AND CUSTOMER LOYALTY18 2.2REASONS TO CREATE CUSTOMER LOYALTY AND SYNERGY EFFECTS21 2.3LOYALTY-CREATING FACTORS24 2.4APPRAISAL OF THE LOYALTY TOOLS27 PART III: MARKETING EVENTS30 3.1DEFINITION30 3.2THE NECESSITY OF NEW WAYS IN COMMUNICATION36 3.3EVENTS AND THE CLASSICAL MARKETING COMMUNICATIONS MIX39 3.3.1MARKETING EVENTS AND ADVERTISING40 3.3.2MARKETING EVENTS AND PUBLIC RELATIONS41 3.3.3MARKETING EVENTS AND SPONSORSHIPS41 3.3.4THE INTEGRATED MARKETING COMMUNICATIONS MIX45 3.4REASONS AND OBJECTIVES FOR MARKETING EVENTS47 3.5INTERNATIONAL ASPECTS49 3.6PROSPECTS FOR THE FUTURE51 3.7VIRTUAL EVENTS53 PART IV: FINDINGS AND ANALYSIS55 4.1CUSTOMER LOYALTY55 4.2MARKETING EVENTS59 4.3MARKETING EVENTS AS A SUPPORTIVE TOOL FOR CUSTOMER LOYALTY62 PART V: CONCLUSION68 REFERENCES70 APPENDICESDiplomica Verlag, Hermannstal 119k, 22119 Hamburg 92 pp. Englisch.…

Taschenbuch. Condizione: Neu. Marketing Events as a Supportive Tool for Customer Loyalty | Gabriela Strauß | Taschenbuch | 92 S. | Englisch | 2002 | [.] | EAN 9783838662367 | Verantwortliche Person für die EU: Bedey und Thoms Media GmbH, Hermannstal 119k, 22119 Hamburg, kontakt[at]bedey-media[dot]de | Anbieter: preigu Print on Demand.…