university bath (402 risultati)

Paperback. Condizione: Very Good. In this exploration of the concept of the gene, Jonathan Slack looks at the discovery, nature, and role of genes in both evolution and development. Explaining the nature of genetic variation in the human population, how hereditary factors were identified as molecules of DNA, and how certain specific mutations can lead to disease, Slack highlights how DNA variants are used to trace human ancestry and migration, and can also used by forensic scientists to identify individuals in crime. He also explores issues such as the role of genetic heritability and IQ as well as the changes that occur in the genes of populations during evolution. An ideal guide for anyone curious about what genes are and how genetics can be put to use, this Very Short Introduction demonstrates the ways in which the gene concept has been understood and used by molecular biologists, population biologists, and social scientists around the world. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. Newman's lucid and engaging introduction guides the reader through the world of videogaming. It traces the history of the videogame, from its origins in the computer lab, to its contemporary status as a global entertainment industry, where characters such as Lara Croft and Sonic the Hedgehog are familiar even to those who've never been near a games console. Topics covered include: What is a videogame? Why study videogames? a brief history of videogames, from Pac-Man to Pokemon the videogame industry Who plays videogames? Are videogames bad for you? the narrative structure of videogames the future of videogames. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. Childhood poverty has moved from the periphery to the centre of the policy agenda following New Labour's pledge to end it within twenty years. However, whether the needs and concerns of poor children themselves are being addressed is open to question. The findings raise critical issues for both policy and practice - in particular the finding that children are at great risk of experiencing exclusion within school. School has been a major target in the drive towards reducing child poverty. However, the policy focus has been mainly about literacy standards and exclusion from school. This book shows that poor children are suffering from insufficient access to the economic and material resources necessary for adequate social participation and academic parity. Childhood poverty and social exclusion will be an invaluable teaching aid across a range of academic courses, including social policy, sociology, social work and childhood studies. All those who are interested in developing a more inclusive social and policy framework for understanding childhood issues from a child-centred perspective, including child welfare practitioners and policy makers, will want to read this book. Studies in poverty, inequality and social exclusion series Series Editor: David Gordon, Director, Townsend Centre for International Poverty Research. Poverty, inequality and social exclusion remain the most fundamental problems that humanity faces in the 21st century. This exciting series, published in association with the TownsendCentre for International Poverty Research at the University of Bristol, aims to make cutting-edge poverty related research more widely available. For other titles in this series, please follow the series link from the main catalogue page. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. Self-harm is worryingly common in young women, and is often used as a way of easing emotional suffering. Self-Harm: A Psychotherapeutic Approach explores the issues involved from the perspective of a psychoanalytical psychotherapist. Fiona Gardner examines these issues through extensive clinical material and an analysis of the social and cultural influences behind self-harm. This book will be of interest to all those working with those who are harming themselves, including psychotherapists, school counsellors, social workers and mental health clinicians. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social links (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as cultures of consumption- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. Complete with introductions, full commentary, glossary, and a guide to further reading, Medieval Worlds is a comprehensive sourcebook for the study of Western Europe from the fifth to the fifteenth century.Drawing on a wide range of documents, from chronicles, legal, state, and church documents, to biographies, poems, and letters from all over Europe, the authors expertly illustrate to the reader the unity and complexity of the medieval world.Amongst many more, central issues discussed include:the diverse world of monasteriesthe Papacythe Crusadeswomenthe roles of the town and countryside.Medieval Worlds presents the reader with a view of the medieval era as it was: one of immense diversity with openness to new ideas, and outreach in areas from technology to natural philosophy. . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. Covering a diverse range of subjects including astronomy, behaviour, civil engineering, mineral extraction, textiles and zoology, this updated dictionary has over 50,000 entries. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. Building on highly topical research surrounding young childrens participation, this book draws on a diversity of disciplines exploring the importance of participatory approaches to childrens early education and shows how fostering a sense of identity and belonging are essential to early learning. Taking young children seriously demands a high level of confidence and leadership in early years practitioners, and the author provides a convincing, well researched rationale for using this approach in early years contexts. The chapters demonstrate the importance of listening to the voices of the children, show how to help young children make sense of the rules and hierarchies they encounter in the classroom explore ways of working that include the young children but also allow adults to shape approaches to collective decision making use examples of the type of questions which children might ask when they first enter school, which are presented as windows into childrens experiences via key moments or incidents in the school day provide a framework and practical tools for planning This book is an important addition to debate about the politics and ethics of a highly prescribed and mainly developmentally-informed early years curriculum. Researchers and students of early childhood education will find much here of interest to them. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. Strategic Brand Management, 3e uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world. Written by experts in the field, it is designed to ensure students are confident in analysing traditional ideas of brand equity and positioning and are able to understand the emotional and cultural connections brands create and employ. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and compete for consumer loyalty. In addition, brand management theory is applied to a wealth of engaging real-life case studies and full colour images clearly illustrate brand strategies in action. Diverse and dynamic examples include Red Bull, Fiat, and Virgin, as well as innovative Australian stationery brands, Scandinavian coffee companies, and international retail giants. As a result, Strategic Brand Management is the complete and essential textbook for students aiming to develop their academic and professional skills and learn more about this challenging and profitable industry. This textbook is accompanied by an integrated Online Resource Centre: For students: - Apply your research skills and widen your understanding of real-world brand management with our range of web exercises. - Connect to relevant and reliable sources of online information using our chapter-by-chapter web links. For registered lecturers: - Adapt the accompanying PowerPoint slides as a basis for lecture presentations, or for use as hand-outs in class. - Access links to a range of relevant articles, YouTube videos, and websites to support your teaching. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Paperback. Condizione: Very Good. Written specifically for education studies students, this accessible text offers a clear introduction to placements and work-based learning, providing an insight into work in schools and education settings. Including case studies to illustrate the diversity of placements and workplace opportunities, it explores the theory and practice of working in educational contexts and supports students as they develop the skills and aptitudes that enhance their employability. With the aim of helping students to prepare for and get the most out of their work placements, chapters include: the nature of work-based learning on placement; preparing for your placement; placements in schools and other educational settings; learning on field trips and study visits; working with students with specific learning difficulties/dyslexia on placement; international placements.Part of the Foundations of Education Studies series, this textbook is essential reading for students undertaking courses in Childhood Studies, Child and Youth Studies and Education Studies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audiences lives. In addition to looking at ads influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. This concise and practical guide takes students step-by-step through the writing process, and covers core aspects of academic writing, from understanding the task and researching the topic through to composing a draft, editing copy and responding to feedback. Chapters feature numerous self-study activities, top tips and opportunities for reflection, alongside examples of good writing from a range of disciplines. By engaging with the text, students will develop confidence, technique and clarity as writers in their discipline, as well as transferable skills that are highly valued by employers. This book will be an invaluable source of guidance for students of all disciplines and levels who are required to write essays, reports, papers or dissertations as part of their studies. New to this Edition: - Incorporates visual learning strategies throughout, making it more accessible to both learners with learning differences and students for whom English is a second language - Contains a number of exercises designed to foster creativity in academic writing. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Condizione: New.

Condizione: New.

Paperback. Condizione: Very Good. A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and the strategies they employ to compete for consumer loyalty. Written by international experts in the field, the book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience of consulting and teaching ensure that these complex and exciting ideas are firmly grounded in managerial implications and applications. Diverse and dynamic examples-from the pull of the latest Samsung phone to the British associations with tea, from Diesel's social brand positioning to Nintendo's use of brand nostalgia-are accompanied by adverts and images from the global campaigns to bring the concepts and theories to life. End-of-chapter case studies provide longer illustrations of the application of branding and challenge students to question company practices and apply the theoretical ideas they have learned through the chapter. The definitions and ideas used in the study of branding are distilled into 'Key Concepts', listed at the start of chapters and revisited within chapters, which summarise the essential points. A clear structure, diagrams of branding models, discussion questions, and a compact format ensure the book is accessible as well as applied. As a result, Strategic Brand Management is the complete and essential textbook for students aiming to develop their academic and professional skills and learn more about this challenging and profitable industry. This textbook is accompanied by the following online resources: For students: Web exercises Web links Video links For lecturers: PowerPoint slides Resource box. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: As New. Unread book in perfect condition.

Paperback. Condizione: Very Good. Evolutionary psychology starts from the premise that the human brain is the product of natural selection; therefore, by adopting an evolutionary stance, we might come to better understand the mind and behaviour. The second edition of this highly acclaimed textbook gives an introduction to the fascinating science of evolutionary psychology covering its history, from the Ancient Greeks to the present day, and discusses how evolution can illuminate many of the topics taught in psychology departments. This new edition, now in 2 colour, includes an additional chapter on 'Evolution and Individual Differences' which discusses how evolution might account for differences in personality and intelligence. With an engaging style and user-friendly format featuring end-of-chapter summaries, critical thinking questions and guides to further reading, this is a stand-alone textbook for undergraduates studying evolutionary psychology. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Brand New. 36 pages. 6.00x0.09x9.00 inches. In Stock.

Condizione: New.

Paperback. Condizione: Brand New. 100 pages. 6.00x0.21x9.00 inches. In Stock.

Condizione: New.

Paperback. Condizione: Brand New. 90 pages. 6.00x0.19x9.00 inches. In Stock.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: As New. Unread book in perfect condition.