Van der reis a p (1 risultati)

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THE INTERPRETATION OF ILLUSTRATIONS IN ADVERTISEMENTS BY THE BANTU
Van Der Reis A P
Editore: Bureau of Market Research, University of South Africa, Pretoria 1969 1st, 1969
Da: Yesterday's Books, BOURNEMOUTH, Regno UnitoYesterday's Books
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Membro dell’associazione: PBFA
Condizione: Usato
EUR 30,76
EUR 18,51 spedizione
Spedito da Regno Unito a U.S.A.
Quantità: 1 disponibile
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12+170+13 pages + 12 full-page adverts, tables, charts, figures : to what extent can the Bantu understand the pictorial material included in advertisements (answer - not very much!) & how can advertisers avoid ambiguity, fascinating sociology; thin card covers vg+ south africa bantu sociology african advertising adverts bantu tribe africa marketing bantu pictorial percdeption.…