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Lead-Management: Prozesse â" Menschen â" Daten (essentials) (German Edition)
Da: Books From California, Simi Valley, CA, U.S.A.
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paperback. Condizione: Very Good.
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Autonomes Fahren in Deutschland: Disruption, Kundenakzeptanz und die mögliche Nutzung von Diffusionstreibern (Reihe praktisches Marketing)
Lingua: Tedesco
ISBN 10: 3945456177 ISBN 13: 9783945456170
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Key account management in business-to-business markets : an assessment of its economic value. With a foreword by Michael Kleinaltenkamp. Gabler Edition Wissenschaft : Business-to-Business-Marketing
Lingua: Inglese
Editore: Wiesbaden : Dt. Univ.-Verl., 2006
Da: Antiquariat Thomas Haker GmbH & Co. KG, Berlin, Germania
Membro dell'associazione: GIAQ
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Aggiungi al carrelloPaperback. Condizione: Befriedigend. 1. Aufl. XIV, 294 S., mit Abb. Mittelmäßiger Zustand. Bibliotheksexemplar mit Stempeln und Signatur auf Einband. Viele Seiten mit Bleistift-Unterstreichungen und Anmerkungen. Sprache: Englisch Gewicht in Gramm: 490.
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Key account management in business-to-business markets : an assessment of its economic value. With a foreword by Michael Kleinaltenkamp. Gabler Edition Wissenschaft : Business-to-Business-Marketing
Lingua: Inglese
Editore: Wiesbaden : Dt. Univ.-Verl., 2006
Da: Antiquariat Thomas Haker GmbH & Co. KG, Berlin, Germania
Membro dell'associazione: GIAQ
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Aggiungi al carrelloPaperback. Condizione: Gut. 1. Aufl. XIV, 294 S., mit Abb. Bibl.-Ex., Guter Zustand. Sprache: Englisch Gewicht in Gramm: 500.
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Lead-Management: Prozesse - Menschen - Daten (essentials) (German Edition)
Da: Ria Christie Collections, Uxbridge, Regno Unito
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Lead-Management: Prozesse ? Menschen ? Daten (essentials) (German Edition)
Da: Books Puddle, New York, NY, U.S.A.
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Condizione: New. 2024th edition NO-PA16APR2015-KAP.
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Ideengenerierung mit KI: Anwendungsfalle als Treiber fur Innovation
Da: Majestic Books, Hounslow, Regno Unito
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Ideengenerierung mit KI: Anwendungsfalle als Treiber fur Innovation
Da: Books Puddle, New York, NY, U.S.A.
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Condizione: New.
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Lead-management: Prozesse Menschen Daten
Da: Revaluation Books, Exeter, Regno Unito
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EUR 25,45
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Aggiungi al carrelloPaperback. Condizione: Brand New. 79 pages. German language. 8.26x5.82x8.27 inches. In Stock.
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Ideengenerierung mit KI: Anwendungsfalle als Treiber fur Innovation
Da: Biblios, Frankfurt am main, HESSE, Germania
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Key Account Management in Business-to-Business Markets: An Assessment of Its Economic Value
Lingua: Inglese
Editore: Deutscher Universitätsverlag, 2006
ISBN 10: 3835005170 ISBN 13: 9783835005174
Da: Ria Christie Collections, Uxbridge, Regno Unito
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EUR 60,15
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Aggiungi al carrelloCondizione: New. In English.
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Key Account Management in Business-to-Business Markets: An Assessment of Its Economic Value (Business-to-Business-Marketing)
Lingua: Inglese
Editore: Deutscher Universit�tsverlag 2006-09-26, 2006
ISBN 10: 3835005170 ISBN 13: 9783835005174
Da: Chiron Media, Wallingford, Regno Unito
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Key Account Management in Business-to-Business Markets: An Assessment of Its Economic Value (Business-to-Business-Marketing)
Da: Books Puddle, New York, NY, U.S.A.
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Condizione: New. pp. 294 2006th edition NO-PA16APR2015-KAP.
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Key Account Management in Business-to-Business Markets
Lingua: Inglese
Editore: Deutscher Universitats-Verlag, 2006
ISBN 10: 3835005170 ISBN 13: 9783835005174
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
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EUR 68,72
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Aggiungi al carrelloCondizione: New. Series: Business-to-Business-Marketing. Num Pages: 310 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 403. . 2006. Paperback. . . . .
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Key Account Management In Business-To-Business Markets: An Assessment Of Its Economic Value. Diss. Freie Univ. Berlin 2005
Lingua: Inglese
Editore: Deutscher Universitätsverlag, 2006
ISBN 10: 3835005170 ISBN 13: 9783835005174
Da: Revaluation Books, Exeter, Regno Unito
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EUR 78,69
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Aggiungi al carrelloPaperback. Condizione: Brand New. 2006 edition. 312 pages. 8.27x5.83x0.50 inches. In Stock.
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Key Account Management in Business-to-Business Markets
Lingua: Inglese
Editore: Deutscher Universitats-Verlag, 2006
ISBN 10: 3835005170 ISBN 13: 9783835005174
Da: Kennys Bookstore, Olney, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. Series: Business-to-Business-Marketing. Num Pages: 310 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 403. . 2006. Paperback. . . . . Books ship from the US and Ireland.
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Key Account Management in Business-to-Business Markets | An Assessment of Its Economic Value
Lingua: Inglese
Editore: Deutscher Universitätsverlag, 2006
ISBN 10: 3835005170 ISBN 13: 9783835005174
EUR 49,75
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Key Account Management in Business-to-Business Markets | An Assessment of Its Economic Value | Stefan Wengler | Taschenbuch | Business-to-Business-Marketing | xvi | Englisch | 2006 | Deutscher Universitätsverlag | EAN 9783835005174 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Key Account Management in Business-to-Business Markets : An Assessment of Its Economic Value
Lingua: Inglese
Editore: Deutscher Universitätsverlag, 2006
ISBN 10: 3835005170 ISBN 13: 9783835005174
EUR 18,94
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Aggiungi al carrelloCondizione: Hervorragend. Zustand: Hervorragend | Seiten: 312 | Sprache: Englisch | Produktart: Bücher | Key account management as an alternative organizational form of marketing management became increasingly popular in many companies during the last years. In its beginning, key account management was particularly applied in the consumer packaged goods industry with respect to wholesalers as well as large department stores; for some time, key account management has also been applied time by suppliers in industrial markets as well as by companies offering product-related services in order to serve their most important customers. Despite its practical relevance in marketing management, the implementation of key account management as well as its integration within the supplier's organization is hardly realized on an adequate economic evaluation. Similarly, key account management controlling of an already implemented key account management organization is also lacking. These organizational units are, once implemented, neither controlled nor evaluated concerning their economic performance. With respect to these rather surprising findings in marketing management practice the author develops a theory-based decision support model, which seems capable of overcoming the previously described deficits. Based on a comparative analysis, the efficiency of alternative key account management organizations is evaluated using criteria developed from transaction costs economics. This decision model enables companies to evaluate each organizational key account management alternative on the basis of transaction cost economizing effects. In addition, set-up costs which arise due to the implementation of the organizational unit are also included in the cost-benefit calculation.
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Lead-management: Prozesse Menschen Daten
Da: Revaluation Books, Exeter, Regno Unito
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EUR 11,92
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Aggiungi al carrelloPaperback. Condizione: Brand New. 79 pages. German language. 8.26x5.82x8.27 inches. In Stock. This item is printed on demand.
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Lead-Management: Prozesse ? Menschen ? Daten (essentials) (German Edition)
Da: Majestic Books, Hounslow, Regno Unito
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EUR 23,83
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Lead-Management: Prozesse ? Menschen ? Daten (essentials) (German Edition)
Da: Biblios, Frankfurt am main, HESSE, Germania
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EUR 24,55
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Key Account Management in Business-to-Business Markets: An Assessment of Its Economic Value (Business-to-Business-Marketing)
Da: Majestic Books, Hounslow, Regno Unito
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EUR 70,98
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Aggiungi al carrelloCondizione: New. Print on Demand pp. 294.
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Key Account Management in Business-to-Business Markets
Lingua: Inglese
Editore: Deutscher Universitätsverlag Sep 2006, 2006
ISBN 10: 3835005170 ISBN 13: 9783835005174
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Valutazione del venditore 5 su 5 stelle
EUR 53,49
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In times of fierce competition in business-to-business markets strong and economically sound business relationships with a company's customers rank among the main success factors. As a well established marketing management conception, key account management is of particular significance in this context. Interestingly enough, empirical research studies have recently proved that relationship marketing, and particularly key account management, does not achieve the economic value originally expected. Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies. In addition, the author gives a comprehensive overview on the key account management conception and its controlling tools. 312 pp. Englisch.
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Key Account Management in Business-to-Business Markets: An Assessment of Its Economic Value (Business-to-Business-Marketing)
Da: Biblios, Frankfurt am main, HESSE, Germania
Valutazione del venditore 4 su 5 stelle
EUR 72,31
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Aggiungi al carrelloCondizione: New. PRINT ON DEMAND pp. 294.
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Key Account Management in Business-to-Business Markets
Lingua: Inglese
Editore: Deutscher Universitätsverlag, 2006
ISBN 10: 3835005170 ISBN 13: 9783835005174
EUR 48,37
Spedizione EUR 48,99
Spedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr. Stefan Wengler war wissenschaftlicher Mitarbeiter von Prof. Dr. Michael Kleinaltenkamp am Institut fuer Marketing der Freien Universitaet Berlin. Er ist als Assistent der Geschaeftsfuehrung des Logistikdienstleisters LEHNKERING taetig.Stefan Wengler .
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Key Account Management in Business-to-Business Markets
Lingua: Inglese
Editore: Deutscher Universitätsverlag, Deutscher Universitätsverlag Sep 2006, 2006
ISBN 10: 3835005170 ISBN 13: 9783835005174
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
Valutazione del venditore 5 su 5 stelle
EUR 53,49
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In times of fierce competition in business-to-business markets strong and economically sound business relationships with a company's customers rank among the main success factors. As a well established marketing management conception, key account management is of particular significance in this context. Interestingly enough, empirical research studies have recently proved that relationship marketing, and particularly key account management, does not achieve the economic value originally expected.Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies. In addition, the author gives a comprehensive overview on the key account management conception and its controlling tools.Deutscher Universitätsvlg, Abraham-Lincoln-Str. 46, 65189 Wiesbaden 312 pp. Englisch.
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Key Account Management in Business-to-Business Markets : An Assessment of Its Economic Value
Lingua: Inglese
Editore: Deutscher Universitätsverlag, 2006
ISBN 10: 3835005170 ISBN 13: 9783835005174
EUR 53,49
Spedizione EUR 62,03
Spedito da Germania a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Key account management as an alternative organizational form of marketing management became increasingly popular in many companies during the last years. In its beginning, key account management was particularly applied in the consumer packaged goods industry with respect to wholesalers as well as large department stores; for some time, key account management has also been applied time by suppliers in industrial markets as well as by companies offering product-related services in order to serve their most important customers. Despite its practical relevance in marketing management, the implementation of key account management as well as its integration within the supplier's organization is hardly realized on an adequate economic evaluation. Similarly, key account management controlling of an already implemented key account management organization is also lacking. These organizational units are, once implemented, neither controlled nor evaluated concerning their economic performance. With respect to these rather surprising findings in marketing management practice the author develops a theory-based decision support model, which seems capable of overcoming the previously described deficits. Based on a comparative analysis, the efficiency of alternative key account management organizations is evaluated using criteria developed from transaction costs economics. This decision model enables companies to evaluate each organizational key account management alternative on the basis of transaction cost economizing effects. In addition, set-up costs which arise due to the implementation of the organizational unit are also included in the cost-benefit calculation.
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Lead-Management
Lingua: Tedesco
Editore: Springer, Berlin|Springer Fachmedien Wiesbaden|Springer Gabler, 2024
ISBN 10: 3658445343 ISBN 13: 9783658445348
EUR 14,99
Spedizione EUR 48,99
Spedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Lead-Management ist eine der grossen Herausforderungen im Vertrieb, da die Neukundengewinnung immer bedeutsamer wird. Dieses essential erlaeutert, wie durch den parallelen Ausbau der drei Basisdimensionen: Prozesse, Menschen und Daten Lead-Exzelle.
