Yang sung un (55 risultati)

Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Paperback. Condizione: Very Good.

Condizione: New.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: As New. Unread book in perfect condition.

Paperback. Condizione: New. This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.…

kart. Condizione: Sehr gut. VII, 458 S. ; 23 cm, Tadelloses Exemplar. - Introduction: The Integrated Public Diplomacy Perspective -- GUY J GOLAN & SUNG-UN YANG -- Foundations -- U S Public Diplomacy Since - : The Challenges of Integration -- MICHAEL D SCHNEIDER -- Public Diplomacy in NGOs -- OLGA ZATEPILINA-MONACELL -- The Evolving Links Between International Public -- Relations and Corporate Diplomacy -- SARABDEEP K KOCHHAR & JUAN-CARLOS MOLLEDA -- Public Diplomacy and Public Relations: -- Will the Twain Ever Meet? -- NANCY SNOW -- The functions of International Public Relations and Public Diplomacy -- Application of Relationship Management to -- Public Diplomacy -- EYUN-JUNG KI -- Application of Issues and Crisis Management to -- Public Diplomacy -- JANGYUL ROBERT KIM -- Diplomacy in a Globalized World: Focusing Internally to Build Relationships Externally -- KELLY VIBBER & JEONG-NAM KIM -- Stewardship and the Political Process: Improving the Political Party-Constituent Relationship Through Public Relations -- KRISTI S GILMORE & RICHARD D WATERS -- Ethical Visions for Public Diplomacy as International Public Relations -- HUA JIANG -- Nation Brands and Country Reputation -- Public Diplomacy and Competitive Identity: Where's the Link? -- SIMON ANHOLT -- Repairing the "Made-in-China" Image in the U S and U K : Effects of Government-supported Advertising -- KINETA HUNG -- Taking It to the Streets: The Evolving Use ofVNRs as a Public Diplomacy Tool in the Digital Age COLLEEN CONNOLLY-AHERN & LIAN MA -- Conceptualizing International Broadcasting as Information Intervention -- SHAWN POWERS & TAL SAMUEL-AZRAN -- Engaging Domestic and Foreign Publics -- Contextual Meaning -- BRUCE W DAYTON & DENNIS F KINSEY -- The Importance of Diaspora Communities as Key Publics for National Governments Around the World VANESSA BRAVO -- Soft Power, NGOs and Virtual Communication Networks: New Strategies and Directions for Public Diplomacy AIMEI YANG -- Live Tweeting at Work: The Use of Social Media in Public Diplomacy JUYAN ZHANG & SHAHIRA FAHMY // u.a. ISBN 9781433126871 Sprache: Englisch Gewicht in Gramm: 608.…

Condizione: New.

Condizione: New. Offers key lessons regarding global relationship-building and stakeholder engagement. This book deals with topics such as: mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. Editor(s): Golan, Guy J.; Yang, Sung-Un. Num Pages: 458 pages. BIC Classification: GTC. Category: (P) Professional & Vocational. Dimension: 225 x 152 x 22. Weight in Grams: 656. . 2014. 1st Edition. Paperback. . . . .…

Condizione: New. In English.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New. Offers key lessons regarding global relationship-building and stakeholder engagement. This book deals with topics such as: mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. Editor(s): Golan, Guy J.; Yang, Sung-Un. Num Pages: 458 pages. BIC Classification: GTC. Category: (P) Professional & Vocational. Dimension: 225 x 152 x 22. Weight in Grams: 656. . 2014. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.…

Condizione: New.

Condizione: New. In English.

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.…

Condizione: New. 458.

Condizione: New. 458.

Condizione: New.

Condizione: New.

Taschenbuch. Condizione: Neu. International Public Relations and Public Diplomacy | Communication and Engagement | Guy J. Golan (u. a.) | Taschenbuch | Englisch | 2014 | Peter Lang | EAN 9781433126871 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu. …

Taschenbuch. Condizione: Neu. Neuware - In recent years, organizations have demanded evidence that communication management is effective. Consequently, professionals and scholars alike have looked for the key concepts to establish the value of communiction management practice. The terms relationships and reputation have emerged as the focal concepts in explaining the purpose and value of organizational communication management. When those concepts are integrated in a model, the role of communication management can be captured more clearly than when there is a separate focus on each of the concepts. This book examined the link between organization-public relationships and organizational reputation. In the proposed model, organizationpublic relationship outcomes and types of relationships (communal and exchange relationships) predicted organizational reputation, taking into account influences of communication behaviors of publics, experience, and familiarity with the organizations studied. The book is addressed to professionals in communication management and public relations as well as to researchers in public relations, communications, and marketing.…

Paperback. Condizione: New. This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.…

Second Printing. XVII/1902 S., Ecken / Kanten mit leichten Stauchspuren, handschriftliche Anmerkungen auf hinterem Deckel, Vorsatz und Titelblatt, ansonsten gut erhaltenes und sauberes Exemplar, (Koreanisch-Englisches Wörterbuch), BITTE BEACHTEN: Aufgrund des höheren Gewichtes sind eventuell zusätzliche Versandkosten für den internationalen Versand erforderlich. PLEASE NOTE: This is a heavy book / set, that may require additional postage for international delivery. Sprache: Englisch Gewicht in Gramm: 2700 4°., Original-Leinen (kein Schutzumschlag).…

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: New. In English.