Selling the Invisible: A Field Guide to Modern Marketing - Rilegato

Beckwith, Harry

Rilegato

ISBN 10: 0752821032 ISBN 13: 9780752821030

Casa editrice: Orion Business (an Imprint of The Orion Publishing Group Ltd ), 1999

Riassunto

Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating.

Su questa edizione

• Editore: Orion Business (an Imprint of The Orion Publishing Group Ltd )
• Data di pubblicazione: 1999
• ISBN 10: 0752821032
• ISBN 13: 9780752821030
• Rilegatura: Copertina rigida
• Numero di pagine: 272