BUSINESS ENTERPRISE HANDBOOK: A Complete Guide to Achieving Profitable Growth for All Entrepreneurs and SMEs ("Sunday Times" Business Enterprise)

Colin Barrow, Robert Brown, Liz Clarke

ISBN 10: 0749434899 / ISBN 13: 9780749434892

Editore: Kogan Page 01/01/2001, 2001

Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780749434892

Riassunto:

This handbook is based on research by Cranfield University School of Management, where the growth performance of some 15,000 independent firms in the UK is reviewed each year. The results are used to provide a management blueprint for significant growth and development. Each key area is dealt with using an integrated approach with assignments and useful case studies. The subjects covered include: financial management and control; human resource management; marketing strategy; organizational assessment; acquisitions, mergers and joint ventures; visionary leadership; e-business strategy; managing change; and constructing the complete business plan.

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Titolo: BUSINESS ENTERPRISE HANDBOOK: A Complete ...
Casa editrice: Kogan Page 01/01/2001
Data di pubblicazione: 2001
Legatura: Brossura
Condizione: Very Good