Is Food Marketing Making Us Fat?: A Multi-Disciplinary Review (Foundations and Trends(r) in Marketing)

Chandon, Pierre; Wansink PhD, PhD Brian

ISBN 10: 1601984669 / ISBN 13: 9781601984661

Editore: Now Publishers, 2011

In. Codice articolo ria9781601984661_new

Riassunto:

Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been largely disconnected.

To limit the scope of the review, this monograph focuses on the direct effects of marketing activity under the direct control of food marketers and on consumption volume because of its direct impact on food/energy intake. It also reviews studies on food choice to the extent that it obviously impacts energy intake but exclude studies of the effects of marketing on energy expenditure.

Product Description: Book by Chandon Pierre Wansink Brian

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Titolo: Is Food Marketing Making Us Fat?: A ...
Casa editrice: Now Publishers
Data di pubblicazione: 2011
Legatura: Brossura
Condizione: New