Managerial Economics and Strategy, Global Edition + MyLab Economics with Pearson eText (Package)

Jeffrey M. Perloff

ISBN 10: 1292159243 / ISBN 13: 9781292159249

Editore: Pearson Education, 2018

New Book. Shipped from UK. Established seller since 2000. Codice articolo PB-9781292159249

Riassunto:

For courses in Managerial Economics. This package includes MyEconLab(R) A Problem-based Approach that Uses Modern Theories and Real-world Examples Managerial Economics and Strategy uses real--world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini--cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them. The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises. This package includes MyEconLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyEconLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Dati bibliografici

Titolo: Managerial Economics and Strategy, Global ...
Casa editrice: Pearson Education
Data di pubblicazione: 2018
Legatura: UNK
Condizione: New
Edizione: seconda edizione