Navigating Intellectual Property Challenges in Tourism (Paperback)

Ahmad Albattat

/ ISBN 13: 9798369351796

Editore: IGI Global, 2024

Paperback. Intellectual property is a powerful tool in the tourism sector, often acting as a strong commercial ally for industry. Strategies in intellectual property set businesses apart from their competition while promoting national culture and heritage and improving financial status. As tourism and travel become commonplace, businesses and sectors must offer unique opportunities for travelers by marketing their spaces using intellectual ideals, such as ideas, feelings, impressions, and emotions. Further research into intellectual property protection will help businesses stand out in the increasingly competitive tourist industry. Navigating Intellectual Property Challenges in Tourism presents fresh insights into conventional and contemporary paradigms, techniques, and methodologies, as well as more current advancements in research methodology in intellectual property in tourism. It offers solutions for tourism challenges, such as effective trademarks, reputation building, social media branding, and cultural marketing. This book covers topics such as conservation and preservation, global business, and sustainable development, and is a useful resource for business owners, marketing professionals, environmental scientists, researchers, and academicians. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9798369351796

Riassunto:

"The insights offered in this book are not just theoretical but are grounded in practical applications that can significantly enhance the effectiveness and competitiveness of tourism enterprises. As the industry navigates its recovery and growth, the strategic use of intellectual property will be crucial in shaping its future"--

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Titolo: Navigating Intellectual Property Challenges ...
Casa editrice: IGI Global
Data di pubblicazione: 2024
Legatura: Paperback
Condizione: new