mobile marketing A Complete Guide - 2019 Edition

Blokdyk, Gerardus

ISBN 10: 0655518975 / ISBN 13: 9780655518976

Editore: 5STARCooks, 2018

Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice articolo CHL9723664

Riassunto:

Does it seem like most players in mobile marketing are now adhering to privacy best practices?

How effective is mobile marketing at achieving business objectives for your organization?

How safe do people feel using mobile marketing regarding the privacy of the information?

How to integrate mobile marketing into organizations marketing communications strategy?

What are your main objectives for including mobile marketing in your overall strategy?

What environmental factors inhibit brand owners mobile marketing adoption?

What is the nature of mobile marketing communications in consumer markets?

What kinds of benefits does mobile marketing provide for small business owners?

What organizational factors inhibit brand owners mobile marketing adoption?

What technological factors facilitate brand owners mobile marketing adoption?

This Mobile Marketing Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Mobile Marketing challenges you're facing and generate better solutions to solve those problems.

Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Mobile Marketing investments work better.

This Mobile Marketing All-Inclusive Self-Assessment enables You to be that person.

INCLUDES all the tools you need to an in-depth Mobile Marketing Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Mobile Marketing maturity, this Self-Assessment will help you identify areas in which Mobile Marketing improvements can be made.

In using the questions you will be better able to:

Diagnose Mobile Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.

Implement evidence-based best practice strategies aligned with overall goals.

Integrate recent advances in Mobile Marketing and process design strategies into practice according to best practice guidelines.

Using the Self-Assessment tool gives you the Mobile Marketing Scorecard, enabling you to develop a clear picture of which Mobile Marketing areas need attention.

Your purchase includes access to the Mobile Marketing self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.

Dati bibliografici

Titolo: mobile marketing A Complete Guide - 2019 ...
Casa editrice: 5STARCooks
Data di pubblicazione: 2018
Legatura: Paperback
Condizione: Used; Very Good