Da: Books From California, Simi Valley, CA, U.S.A.
paperback. Condizione: Very Good. Cover and edges may have some wear.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
EUR 52,98
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Aggiungi al carrelloPaperback. Condizione: New. How can creativity drive effective public relations and communications in today's dynamic business environment?Creativity in PR and Communications by Jon Cope and Stuart Mayell is an essential textbook designed for undergraduate and postgraduate students studying public relations and creative communication courses. It aligns directly with course outcomes by providing a structured, theory-led yet practical approach to fostering creativity as a strategic tool for addressing PR challenges and meeting business targets. Ideal for core or recommended adoption, this text equips students with the skills and frameworks necessary to excel in creative industries.Key features include:- Exploration of creativity fundamentals including mindset development, creative thinking, ideation processes and the strategic use of AI as a creativity enhancer- Integration of strategic models and expert insights demonstrating how creativity informs effective briefs and campaign development- Practical real-world examples from global brands such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz illustrating creativity in action within PR and communication contexts- Structured learning supports including clearly defined learning outcomes, glossary, exercise questions and online resources featuring lecturer slides and creative best practices- Emphasis on data-led decision making within creative PR strategies to connect innovation with measurable impactWhether preparing for academic study or professional practice, Jon Cope and Stuart Mayell offer expertise and confident guidance to nurturing creative ideas and applying them strategically in public relations and communications.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 45,47
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Da: Chiron Media, Wallingford, Regno Unito
EUR 45,43
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Da: Majestic Books, Hounslow, Regno Unito
EUR 58,58
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 49,65
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Da: Chiron Media, Wallingford, Regno Unito
EUR 49,80
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 54,91
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Editore: Kogan Page, 2025
Da: Books From California, Simi Valley, CA, U.S.A.
hardcover. Condizione: Fine.
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 69,10
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Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 79,67
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Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 80,35
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Da: Revaluation Books, Exeter, Regno Unito
EUR 74,78
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Aggiungi al carrelloPaperback. Condizione: Brand New. 304 pages. 9.45x6.70x9.45 inches. In Stock.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 74,65
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Da: moluna, Greven, Germania
EUR 43,38
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 80,94
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 89,39
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Da: Majestic Books, Hounslow, Regno Unito
EUR 98,03
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Da: Books Puddle, New York, NY, U.S.A.
Condizione: New.
EUR 48,92
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Aggiungi al carrelloPaperback. Condizione: New. How can creativity drive effective public relations and communications in today's dynamic business environment?Creativity in PR and Communications by Jon Cope and Stuart Mayell is an essential textbook designed for undergraduate and postgraduate students studying public relations and creative communication courses. It aligns directly with course outcomes by providing a structured, theory-led yet practical approach to fostering creativity as a strategic tool for addressing PR challenges and meeting business targets. Ideal for core or recommended adoption, this text equips students with the skills and frameworks necessary to excel in creative industries.Key features include:- Exploration of creativity fundamentals including mindset development, creative thinking, ideation processes and the strategic use of AI as a creativity enhancer- Integration of strategic models and expert insights demonstrating how creativity informs effective briefs and campaign development- Practical real-world examples from global brands such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz illustrating creativity in action within PR and communication contexts- Structured learning supports including clearly defined learning outcomes, glossary, exercise questions and online resources featuring lecturer slides and creative best practices- Emphasis on data-led decision making within creative PR strategies to connect innovation with measurable impactWhether preparing for academic study or professional practice, Jon Cope and Stuart Mayell offer expertise and confident guidance to nurturing creative ideas and applying them strategically in public relations and communications.
Da: Revaluation Books, Exeter, Regno Unito
EUR 119,73
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 304 pages. 9.22x6.15x9.21 inches. In Stock.
Da: Revaluation Books, Exeter, Regno Unito
EUR 52,90
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Aggiungi al carrelloPaperback. Condizione: Brand New. 304 pages. 9.45x6.70x9.45 inches. In Stock. This item is printed on demand.
Da: Revaluation Books, Exeter, Regno Unito
EUR 89,88
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Aggiungi al carrelloHardcover. Condizione: Brand New. 304 pages. 9.22x6.15x9.21 inches. In Stock. This item is printed on demand.
Da: moluna, Greven, Germania
EUR 88,82
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Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt.