Da: Books From California, Simi Valley, CA, U.S.A.
paperback. Condizione: Very Good. Cover and edges may have some wear.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
EUR 52,27
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Aggiungi al carrelloPaperback. Condizione: New. How can creativity drive effective public relations and communications in today's dynamic business environment?Creativity in PR and Communications by Jon Cope and Stuart Mayell is an essential textbook designed for undergraduate and postgraduate students studying public relations and creative communication courses. It aligns directly with course outcomes by providing a structured, theory-led yet practical approach to fostering creativity as a strategic tool for addressing PR challenges and meeting business targets. Ideal for core or recommended adoption, this text equips students with the skills and frameworks necessary to excel in creative industries.Key features include:- Exploration of creativity fundamentals including mindset development, creative thinking, ideation processes and the strategic use of AI as a creativity enhancer- Integration of strategic models and expert insights demonstrating how creativity informs effective briefs and campaign development- Practical real-world examples from global brands such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz illustrating creativity in action within PR and communication contexts- Structured learning supports including clearly defined learning outcomes, glossary, exercise questions and online resources featuring lecturer slides and creative best practices- Emphasis on data-led decision making within creative PR strategies to connect innovation with measurable impactWhether preparing for academic study or professional practice, Jon Cope and Stuart Mayell offer expertise and confident guidance to nurturing creative ideas and applying them strategically in public relations and communications.
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New.
Da: Majestic Books, Hounslow, Regno Unito
EUR 55,09
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 44,29
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Da: Chiron Media, Wallingford, Regno Unito
EUR 44,61
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 48,74
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Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 54,73
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Da: Chiron Media, Wallingford, Regno Unito
EUR 48,90
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 53,53
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Editore: Kogan Page, 2025
Da: Books From California, Simi Valley, CA, U.S.A.
hardcover. Condizione: Fine.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 78,31
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Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 78,34
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Da: Revaluation Books, Exeter, Regno Unito
EUR 73,05
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Aggiungi al carrelloPaperback. Condizione: Brand New. 304 pages. 9.45x6.70x9.45 inches. In Stock.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 72,46
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Da: moluna, Greven, Germania
EUR 43,38
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 79,46
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 87,12
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Da: Majestic Books, Hounslow, Regno Unito
EUR 96,04
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Da: Books Puddle, New York, NY, U.S.A.
Condizione: New.
EUR 48,04
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Aggiungi al carrelloPaperback. Condizione: New. How can creativity drive effective public relations and communications in today's dynamic business environment?Creativity in PR and Communications by Jon Cope and Stuart Mayell is an essential textbook designed for undergraduate and postgraduate students studying public relations and creative communication courses. It aligns directly with course outcomes by providing a structured, theory-led yet practical approach to fostering creativity as a strategic tool for addressing PR challenges and meeting business targets. Ideal for core or recommended adoption, this text equips students with the skills and frameworks necessary to excel in creative industries.Key features include:- Exploration of creativity fundamentals including mindset development, creative thinking, ideation processes and the strategic use of AI as a creativity enhancer- Integration of strategic models and expert insights demonstrating how creativity informs effective briefs and campaign development- Practical real-world examples from global brands such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz illustrating creativity in action within PR and communication contexts- Structured learning supports including clearly defined learning outcomes, glossary, exercise questions and online resources featuring lecturer slides and creative best practices- Emphasis on data-led decision making within creative PR strategies to connect innovation with measurable impactWhether preparing for academic study or professional practice, Jon Cope and Stuart Mayell offer expertise and confident guidance to nurturing creative ideas and applying them strategically in public relations and communications.
Da: Revaluation Books, Exeter, Regno Unito
EUR 116,98
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 304 pages. 9.22x6.15x9.21 inches. In Stock.
Da: Revaluation Books, Exeter, Regno Unito
EUR 51,95
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Aggiungi al carrelloPaperback. Condizione: Brand New. 304 pages. 9.45x6.70x9.45 inches. In Stock. This item is printed on demand.
Da: Revaluation Books, Exeter, Regno Unito
EUR 88,25
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Aggiungi al carrelloHardcover. Condizione: Brand New. 304 pages. 9.22x6.15x9.21 inches. In Stock. This item is printed on demand.
Da: moluna, Greven, Germania
EUR 88,82
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