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Analysis of Douglas McGregor's The Human Side of Enterprise
Da: GreatBookPrices, Columbia, MD, U.S.A.
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Marketing Myopia
Libro 117 di 215: The Macat LibraryDa: GreatBookPrices, Columbia, MD, U.S.A.
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Marketing Myopia
Libro 117 di 215: The Macat LibraryDa: GreatBookPrices, Columbia, MD, U.S.A.
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An Analysis of Theodore Levitt's Marketing Myopia
Libro 117 di 215: The Macat LibraryLingua: Inglese
Editore: Macat International Limited, GB, 2017
ISBN 10: 1912127334 ISBN 13: 9781912127337
Paperback. Condizione: New. Theodore Levitt's 1960 article "Marketing Myopia" is a business classic that earned its author the nickname "the father of modern marketing". It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life - in business and beyond. The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best to deal with slowing growth and eventual decline. Levitt studied many business empires - the railroads, for instance - that at a certain point simply shrivelled up and shrank to almost nothing. How, he asked, could businesses avoid such failures?His approach and his solution comprise a concise demonstration of high-level problem solving at its best. Good problem solvers first identify what the problem is, then isolate the best methodology for solving it. And, as Levitt showed, a dose of creative thinking also helps. Levitt's insight was that falling sales are all about marketing, and marketing is about knowing your real business. The railroads misunderstood their real market: they weren't selling rail, they were selling transport. If they had understood that, they could have successfully taken advantage of new growth areas - truck haulage, for instance - rather than futilely scrabbling to sell rail to a saturated market.
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An Analysis of Theodore Levitt's Marketing Myopia
Libro 117 di 215: The Macat LibraryDa: PBShop.store US, Wood Dale, IL, U.S.A.
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An Analysis of Theodore Levitt's Marketing Myopia
Libro 117 di 215: The Macat LibraryLingua: Inglese
Editore: Macat International Limited, GB, 2017
ISBN 10: 1912127334 ISBN 13: 9781912127337
Da: Rarewaves.com USA, London, LONDO, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: New. Theodore Levitt's 1960 article "Marketing Myopia" is a business classic that earned its author the nickname "the father of modern marketing". It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life - in business and beyond. The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best to deal with slowing growth and eventual decline. Levitt studied many business empires - the railroads, for instance - that at a certain point simply shrivelled up and shrank to almost nothing. How, he asked, could businesses avoid such failures?His approach and his solution comprise a concise demonstration of high-level problem solving at its best. Good problem solvers first identify what the problem is, then isolate the best methodology for solving it. And, as Levitt showed, a dose of creative thinking also helps. Levitt's insight was that falling sales are all about marketing, and marketing is about knowing your real business. The railroads misunderstood their real market: they weren't selling rail, they were selling transport. If they had understood that, they could have successfully taken advantage of new growth areas - truck haulage, for instance - rather than futilely scrabbling to sell rail to a saturated market.
-
Analysis of Douglas McGregor's The Human Side of Enterprise
Da: GreatBookPrices, Columbia, MD, U.S.A.
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An Analysis of Theodore Levitt's Marketing Myopia (Paperback)
Libro 117 di 215: The Macat LibraryLingua: Inglese
Editore: Macat International Limited, London, 2017
ISBN 10: 1912127334 ISBN 13: 9781912127337
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
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Paperback. Condizione: new. Paperback. Theodore Levitts 1960 article Marketing Myopia is a business classic that earned its author the nickname the father of modern marketing. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life in business and beyond. The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best to deal with slowing growth and eventual decline. Levitt studied many business empires the railroads, for instance that at a certain point simply shrivelled up and shrank to almost nothing. How, he asked, could businesses avoid such failures?His approach and his solution comprise a concise demonstration of high-level problem solving at its best. Good problem solvers first identify what the problem is, then isolate the best methodology for solving it. And, as Levitt showed, a dose of creative thinking also helps. Levitts insight was that falling sales are all about marketing, and marketing is about knowing your real business. The railroads misunderstood their real market: they werent selling rail, they were selling transport. If they had understood that, they could have successfully taken advantage of new growth areas truck haulage, for instance rather than futilely scrabbling to sell rail to a saturated market. Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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An Analysis of Douglas McGregor's The Human Side of Enterprise
Lingua: Inglese
Editore: Macat International Limited, GB, 2017
ISBN 10: 1912128187 ISBN 13: 9781912128181
Da: Rarewaves.com USA, London, LONDO, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: New. What makes a good manager? Though we can probably all point to someone we think of as a good manager, what precisely makes them so good at their job is a complex question - and one central to good business organization. Management scholar Douglas McGregor's seminal 1960 book The Human Side of Enterprise is perhaps the most influential attempt to answer that question, and provides an excellent example of strong evaluative and reasoning skills in action. Evaluation is all about judging the strength and weakness of positions: a critical evaluation asks how acceptable a line of reasoning is, how adequate, relevant and convincing the evidence is. McGregor sought to find out what makes a good manager by evaluating different management approaches, their assumptions about human behavior, and effects they had. In his view, management approaches could be roughly broken down into two "theories": Theory X, which held a negative idea of employee motivations; and Theory Y, which made positive assumptions about them. In McGregor's evaluation, Theory Y produced markedly better results in productivity and other measurable areas. On this basis, McGregor reasoned out a strong, persuasive argument for adopting Theory Y strategies on a grand scale.
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An Analysis of Douglas McGregor's The Human Side of Enterprise (The Macat Library)
Da: California Books, Miami, FL, U.S.A.
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MARKETING MYOPIA
Libro 117 di 215: The Macat LibraryDa: Speedyhen LLC, Hialeah, FL, U.S.A.
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An Analysis of Theodore Levitt's Marketing Myopia
Libro 117 di 215: The Macat LibraryDa: PBShop.store UK, Fairford, GLOS, Regno Unito
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MARKETING MYOPIA
Libro 117 di 215: The Macat LibraryDa: Revaluation Books, Exeter, Regno Unito
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The Human Side of Enterprise (The Macat Library)
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An Analysis of Theodore Levitt's: Marketing Myopia
Libro 117 di 215: The Macat LibraryDa: Majestic Books, Hounslow, Regno Unito
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An Analysis of Theodore Levitt's: Marketing Myopia
Libro 117 di 215: The Macat LibraryDa: Books Puddle, New York, NY, U.S.A.
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The Human Side of Enterprise (The Macat Library)
Da: Books Puddle, New York, NY, U.S.A.
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Condizione: New. pp. 88.
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Marketing Myopia
Libro 117 di 215: The Macat LibraryLingua: Inglese
Editore: Macat International Limited, 2017
ISBN 10: 1912127334 ISBN 13: 9781912127337
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Marketing Myopia
Libro 117 di 215: The Macat LibraryLingua: Inglese
Editore: Macat International Limited, 2017
ISBN 10: 1912127334 ISBN 13: 9781912127337
Da: Kennys Bookstore, Olney, MD, U.S.A.
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Marketing Myopia
Libro 117 di 215: The Macat LibraryLingua: Inglese
Editore: Macat International Limited, 2017
ISBN 10: 1912127334 ISBN 13: 9781912127337
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
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MARKETING MYOPIA
Libro 117 di 215: The Macat LibraryDa: Revaluation Books, Exeter, Regno Unito
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An Analysis of Theodore Levitt's Marketing Myopia (The Macat Library)
Libro 117 di 215: The Macat LibraryDa: Ria Christie Collections, Uxbridge, Regno Unito
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An Analysis of Theodore Levitt's: Marketing Myopia
Libro 117 di 215: The Macat LibraryDa: Biblios, Frankfurt am main, HESSE, Germania
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The Human Side of Enterprise (The Macat Library)
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Marketing Myopia (The Macat Library)
Libro 117 di 215: The Macat LibraryDa: Chiron Media, Wallingford, Regno Unito
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An Analysis of Douglas McGregor's The Human Side of Enterprise (The Macat Library)
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Human Side of Enterprise
Da: GreatBookPrices, Columbia, MD, U.S.A.
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Marketing Myopia
Libro 117 di 215: The Macat LibraryDa: GreatBookPrices, Columbia, MD, U.S.A.
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An Analysis of Theodore Levitt's Marketing Myopia
Libro 117 di 215: The Macat LibraryDa: Chiron Media, Wallingford, Regno Unito
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Marketing Myopia
Libro 117 di 215: The Macat LibraryDa: GreatBookPricesUK, Woodford Green, Regno Unito
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