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Condizione: Wie Neu. Zustandsbeschreibung: leichte Lagerspuren/minor shelfwear. Some Reflections and Future Trends. [73. Sitzung vom 16. März 2011 in Düsseldorf]. 28 Seiten mit vier Abb., broschiert (Nordrhein-Westfälische Akademie der Wissenschaften und der Künste. Vorträge. IW: Ingenieur- und Wirtschaftswissenschaften; 35/Verlag Ferdinand Schöningh 2012). Statt EUR 22,90. Gewicht: 83 g - Softcover/Taschenbuch.…

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.

Condizione: New.

kart. Condizione: Gut. 28 S. : graph. Darst. ; 24 cm, Gutes Ex. - Englisch. - INHALT : Introduction ---- Customer Value Management ---- Customer Value Management Process ---- Research and Major lessons from CVM research ---- Six Important Lessons for Practice ---- Customer Based Models ---- Characteristics of customer-based-models ---- Expected Utility Paradigm ---- Model development in retrospect ---- Econometric models ---- Customer Engagement Behavior as a Future Development ---- Customer Engagement Behavior ---- Network Effects ---- Conclusion ---- References. ISBN 9783506775504 Sprache: Deutsch Gewicht in Gramm: 81. …

Condizione: New.

Condizione: New. 2021. 2nd Edition. Paperback. . . . . .

Condizione: New. In English.

Paperback. Condizione: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters. …

Condizione: New. 2021. 2nd Edition. Paperback. . . . . . Books ship from the US and Ireland.

Paperback. Condizione: Brand New. 2nd edition. 314 pages. 9.50x6.75x0.75 inches. In Stock.

Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9781035306428.

Paperback. Condizione: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters. …

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: new.

Condizione: New. In English.

Condizione: New.

Condizione: New. 2024. hardcover. . . . . .

Hardback. Condizione: New. Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Digital transformation has been fundamentally changing the business world, and this prescient Research Agenda demonstrates how multidisciplinary perspectives are pertinent to our understanding of this process. Leading scholars across a wide range of business disciplines, including the study of SMEs and project management, share their in-depth knowledge on the innovative effects of digital transformation. Examining the myriad of applications of digital transformation within the business landscape, such as within data science, digital supply chains and digital ecosystems, contributing authors detail the rapidly broadening capabilities of increased corporate digitization. They discuss the many promising impacts of developing technologies, from improved cyber security management to rapid data analysis. Ultimately, the book emphasizes the concept of business model innovation as the major factor in successful digital transformation. Academic researchers of organization, marketing and business ethics interested in studying digital transformation will find this Research Agenda to be highly beneficial. Due to its practical implications, managers and practitioners hoping to involve themselves in digital transformation projects will additionally benefit from this exciting volume.…

Hardcover. Condizione: Brand New. 361 pages. 9.25x6.25x0.75 inches. In Stock.

Hardcover. Condizione: New.

Condizione: New.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Hardcover. Condizione: new. Hardcover. Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Digital transformation has been fundamentally changing the business world, and this prescient Research Agenda demonstrates how multidisciplinary perspectives are pertinent to our understanding of this process. Leading scholars across a wide range of business disciplines, including the study of SMEs and project management, share their in-depth knowledge on the innovative effects of digital transformation. Examining the myriad of applications of digital transformation within the business landscape, such as within data science, digital supply chains and digital ecosystems, contributing authors detail the rapidly broadening capabilities of increased corporate digitization. They discuss the many promising impacts of developing technologies, from improved cyber security management to rapid data analysis. Ultimately, the book emphasizes the concept of business model innovation as the major factor in successful digital transformation. Academic researchers of organization, marketing and business ethics interested in studying digital transformation will find this Research Agenda to be highly beneficial. Due to its practical implications, managers and practitioners hoping to involve themselves in digital transformation projects will additionally benefit from this exciting volume. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…