EUR 11,90
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Wie Neu. Zustandsbeschreibung: leichte Lagerspuren/minor shelfwear. Some Reflections and Future Trends. [73. Sitzung vom 16. März 2011 in Düsseldorf]. 28 Seiten mit vier Abb., broschiert (Nordrhein-Westfälische Akademie der Wissenschaften und der Künste. Vorträge. IW: Ingenieur- und Wirtschaftswissenschaften; 35/Verlag Ferdinand Schöningh 2012). Statt EUR 22,90. Gewicht: 83 g - Softcover/Taschenbuch.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 61,52
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 67,64
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Da: Lucky's Textbooks, Dallas, TX, U.S.A.
EUR 66,44
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Da: Majestic Books, Hounslow, Regno Unito
EUR 69,67
Quantità: 3 disponibili
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 64,12
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Aggiungi al carrelloCondizione: New.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 64,13
Quantità: 1 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Da: Rarewaves USA, OSWEGO, IL, U.S.A.
EUR 84,65
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 67,07
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Condizione: New.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 76,75
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 81,45
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Tedesco
Editore: Paderborn ; München ; Wien ; Zürich : Schöningh, 2012
ISBN 10: 3506775502 ISBN 13: 9783506775504
Da: Borkert, Schwarz und Zerfaß GbR, Berlin, Germania
EUR 7,00
Quantità: 1 disponibili
Aggiungi al carrellokart. Condizione: Gut. 28 S. : graph. Darst. ; 24 cm, Gutes Ex. - Englisch. - INHALT : Introduction ---- Customer Value Management ---- Customer Value Management Process ---- Research and Major lessons from CVM research ---- Six Important Lessons for Practice ---- Customer Based Models ---- Characteristics of customer-based-models ---- Expected Utility Paradigm ---- Model development in retrospect ---- Econometric models ---- Customer Engagement Behavior as a Future Development ---- Customer Engagement Behavior ---- Network Effects ---- Conclusion ---- References. ISBN 9783506775504 Sprache: Deutsch Gewicht in Gramm: 81.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 87,72
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2021. 2nd Edition. Paperback. . . . . .
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 104,18
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Da: Revaluation Books, Exeter, Regno Unito
EUR 99,81
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 2nd edition. 314 pages. 9.50x6.75x0.75 inches. In Stock.
Da: Kennys Bookstore, Olney, MD, U.S.A.
EUR 109,28
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2021. 2nd Edition. Paperback. . . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.
EUR 86,64
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Da: Anybook.com, Lincoln, Regno Unito
EUR 95,02
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9781035306428.
Da: Anybook.com, Lincoln, Regno Unito
EUR 95,02
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9781035306428.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Da: Rarewaves.com UK, London, Regno Unito
EUR 97,50
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
EUR 177,72
Quantità: 15 disponibili
Aggiungi al carrelloHRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 186,19
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 177,60
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: new.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 192,20
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 177,71
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Condizione: New.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, 2024
ISBN 10: 1035306425 ISBN 13: 9781035306428
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 193,87
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2024. hardcover. . . . . .
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 194,29
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: New.
Da: Chiron Media, Wallingford, Regno Unito
EUR 191,34
Quantità: 5 disponibili
Aggiungi al carrelloHardcover. Condizione: New.