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The essential guide to marketing services, that has become a business classic.Many companies who claim to be selling products are really selling services. What used to be a product-driven economy is now replete with services. But unlike products, you can t touch services, hear or see them. Services are mainly just promises that somebody will do something. They are invisible. So how do you sell, develop and make them grow? This international bestseller, now in paperback, answers that question with insights on how the markets for services work and how customers think and behave towards your offering. When it comes to marketing and selling, the difference between products and services can be enormous. A treasury of bite-sized, practical and intelligent strategies, based upon the author s extensive experience, Selling the Invisible will open your eyes to new ideas that will enhance the value and profitability of any company in today s service market.The book begins with the core problem of services marketing: service quality. It then suggests how to learn what you must improve, with examples of what works. It then moves on to services marketing fundamentals: defining what business you really are in and what people really are buying; positioning your service; understanding customers and buying behaviour; and communicating your service.
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Selling the Invisible: A Field Guide to Modern Marketing
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Selling the Invisible: A Field Guide to Modern Marketing
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9781587990663. Codice articolo 9427227
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Selling the Invisible: A Field Guide to Modern Marketing
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Hardcover. Condizione: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Codice articolo mon0001629326
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Selling the Invisible: A Field Guide to Modern Marketing
Editore:
Texere Publishing,US, 2001
ISBN 10: 1587990660
ISBN 13: 9781587990663
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Hardcover. Condizione: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo 2778201
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Selling the Invisible: A Field Guide to Modern Marketing
Editore:
Cengage Learning, Inc, United States, Florence, 2001
ISBN 10: 1587990660
ISBN 13: 9781587990663
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Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Very Good. Many companies who claim to be selling products are really selling services. What used to be a product-driven economy is now replete with services. But unlike products, you can't touch services, hear or see them. Services are mainly just promises that somebody will do something. They are invisible. So how do you sell, develop and make them grow? This international bestseller, now in paperback, answers that question with insights on how the markets for services work and how customers think and behave towards your offering. When it comes to marketing and selling, the difference between products and services can be enormous. A treasury of bite-sized, practical and intelligent strategies, based upon the author's extensive experience. 'Selling the Invisible' will open your eyes to new ideas that will enhance the value and profitability of any company in today's service market. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001291840
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Selling the Invisible: A Field Guide to Modern Marketing
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Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.66. Codice articolo G1587990660I4N00
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Selling the Invisible: A Field Guide to Modern Marketing
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Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.66. Codice articolo G1587990660I3N00
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Selling the Invisible: A Field Guide to Modern Marketing
Da: Irolita Books, Aurora, ON, Canada
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Paperback. Condizione: VERY GOOD. Spine crease. No writing/markings. 272 pages. -- Please feel free to ask for additional information, or detailed photos. Ships in protective packaging with tracking and insurance. Codice articolo 8073
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Selling the Invisible: A Field Guide to Modern Marketing
Da: Stephen White Books, Bradford, Regno Unito
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hardcover. Condizione: Good. Ex-library book, usual marking. Clean copy in good condition. Quick dispatch from UK seller. Codice articolo mon0000498272
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